Build Relationships

Personal marketing makes it easier to sell, by building relationships nurtured on awareness, value and trust. Make your relationships more fruitful by making them personal. Use these powerful yet simple tips from the book, Secrets of Power Marketing; Canada's first guide to personal marketing for non-marketers.

Say thank you

Everyone wants to hear 'thank you'. The easiest way to say thank you is verbally - but the most powerful and memorable is with a hand written note. We receive so few hand written notes that we read them first and value them because we know you took the time to write it personally. Say thank you to your clients for the opportunity to work with them. Say thank you for considering you - even if they did not hire you. There are so many opportunities to say thank you; thanks for the lead, information, invitation, advice, idea, introduction, publishing your article,?

Say Congratulations

The cousin to 'thank you' is 'congratulations'. Congrats on becoming president of the association, getting the new job, appearing in the paper, completing a successful project, volunteering for a charity, winning the award, being nominated, expanding the business, opening a new office,.. This is a great way to make first contact with a prospect or key influencer.

Send postcards

Open your mail. What do you find? - bills, junk, flyers, post card. What do you read first? I read the post card to see whom it is from? When you travel, (on business or vacation), send post cards to your important clients and prospects. Keep your message simple and sign your full name clearly. Even when you don't travel use post cards to stay in touch, say thank you or congratulations. You could use postcards of a local attraction or print your own customized cards. I keep a supply of Canadian flag post cards handy.

Send books

Most receive and throw away a lot of business cards. But when we receive a book we keep it and put in on a shelf. We might even read it or at least glance at it. If you wrote a book give it away - it is your best brochure. If you have not yet written a book you can still give books as a gift. Give a book that supports your message or one that you know your prospect will love. Check with the authors - they might give you a deal if you buy a bunch.

Build relationships with your clients and prospects.

About The Author

© George Torok is coauthor of the national bestseller, Secrets of Power Marketing - Canada's first guide to personal marketing for non-marketers. To arrange for George Torok to work with your organizations visit www.Torok.com or call 800-304-1861

info@torok.com

____________________

Advertisement: Honest Riches - Click Here!

Advertisement: Lost AdWords - Click Here!

Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!

Advertisement: Who Loves Money? - Click Here!

Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!

---

Overview on Qualitative Data Collection Techniques in International Marketing Research

This article is meant to be a brief review and reminder of some valuable yet often bypassed techniques to collect data on international markets and consumers.When thinking... Read More

Motivating Your Target

There's just no time to waste in a cyber day; competition for your target's attention has always been stiff, but now it's just killer. There's less time... Read More

How to Connect Features and Values

"Buy this magazine or we'll shoot the dog," went a memorable cover for the satire magazine National Lampoon many years ago. On the cover, along with the... Read More

Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline

One commonly overlooked method of advertising offline is flyers. Flyers are extremely easy to create. They also allow you to exhibit some of your creative side, making... Read More

The Advantages of Full Color Brochure Printing

A brochure can be a great promotional tool, whether it is for is a real estate listing, a trade show handout, a data sheet, or another application.... Read More

Mobile Auto Detailers and Newspaper Companies as Clientele

If you are a mobile auto detailer or mobile car wash company you might wish to think of attaining the local newspaper as a strategic client for... Read More

Be Prepared for Marketing

For most businesses, making a sale is all important. However, despite the amount of effort and attention given to getting sales, there is often no attention given... Read More

Big Ticket Marketing in 28 Minutes

I read an article recently about how many mainstream retail companies are using the standard 28 minute infomercial to more effectively target customers and sell their products.Now,... Read More

Practical Advice to Generate Successful Campaigns Using Merged Lists

You could end up with poor results when designing a direct mail campaign that combines your inhouse list with one or more rented lists. Merging lists generates... Read More

The 5 Minute Marketing Plan

If I were to ask you right now, what marketing tactics have you used, umm, say in the last month, could you tell me?Chances are you probably... Read More

Learn How to Market Your eBusiness in Real Time: Dissect, Study, Emulate

Everything you will ever need to know about internet marketing is plainly available to you everywhere you go on the internet. All you need to do is... Read More

Creating And Maintaining A Mailing List

Starting to collect proper information to create a mailing list is not difficult, once you know how to proceed. In this report, uses for mailing... Read More

Corporate Gift Tips To Wow Clients & Associates

1) Know the company and their culture. Are they trendy and artistic or conservative and elegant? Your gift giving should reflect this. Also, global customs vary significantly.... Read More

Helping Your Prospects Overcome ?Buying Fears? By Using Testimonials

You DO use direct marketing for your small business? right? If so, you're taking advantage of the most cost-effective means of advertising available. (Yes? I'm biased? I... Read More

Postcard Direct Mail Marketing: 15 Ways To Grab Attention

If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect's attention. The place... Read More

The A-Z of Exhibiting Overseas

Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer... Read More

When You Need More Than Magic To Keep Your Marketing Going

It is easy to focus on what remains outstanding and not seewhat you have accomplished or how you have grown over thepast year. Even marketing experts have... Read More

Painless Marketing for People Who Hate to Market

Face it?you know you've got to do something to keep a steady stream of clients coming to your professional service firm. But when it comes to the... Read More

How Testimonials Can Put You in the Spotlight

If you need evidence that a testimonial or referral can help you, let me tell you a personal story:My friend Dave raved about his boss all the... Read More

Small Business Marketing Tip - Get Attention and Be Remembered

We live in a world of noise ? not just auditory noise but total sensory overload. Everywhere we go marketing messages are shouting at us day and... Read More

Marketing in Business and Commerce in the New Consciousness

The point is what you give to another you give to yourself; the reason being that there is only one of us. You are apart part of... Read More

Sleigh Bells Ring...And Cash Registers, Too

During the holidays, folks everywhere shop many long hours to buy gifts for the important people in their lives. Spending at this time of year is one... Read More

Adapting Blog Technologies To Corporate E-Newsletters

Every January, trade publications put out a list of predictions for the coming year. They discuss products, services and trends that they think will change... Read More

The Most Powerful Marketing Strategy Available To Small Businesses

Most small business owners want to generate huge profits, with little effort and in the least amount of time. If you fall into this category then joint... Read More

How to Successfully Promote your Business to an International Audience

Breaking into the international marketplace can catapult a company into increased profitability and growth more rapidly than when selling to a domestic market.But how do you market... Read More

Direct Mail Offers: Eight Steps to Making them Effective

Every direct mail package you drop in the mail should contain an offer. The offer is the incentive or reward that motivates prospects to respond to your... Read More