Business Marketing For Consultants, Coaches, Speakers, and Trainers: How To Be Noticed and Trusted

Business marketing is essential for professional services, such as consultants, coaches, speakers and trainers.

Creating trust with prospects and clients is essential. How do you do that?

A Reader's Digest survey has found burns specialist Dr Fiona Wood is Australia's most trusted person, followed by singer Olivia Newton-John and Tasmanian-born Crown Princess Mary of Denmark.

The survey is in its fifth year, but for the first time asked a statistically representative sample of 756 people who was the most trusted person out of a list of 100 well-known Australians.

"The better known you are, the more important that ability to instil trust becomes. But as our first Most Trusted People poll shows, you don't have to be running for prime minister to be put to the test," said the article published in the June edition of Readers Digest.

Interestingly women often do better than men.

For example, Prime Minister John Howard's wife Janette (at 74) is more trusted than her husband (85), while model, mum and charity patron Sarah O'Hare (43) is well ahead of her husband, media executive Lachlan Murdoch (93), and Home and Away starlet and mum-to-be Bec Cartwright (59) also is more trusted than her partner, tennis player Lleyton Hewitt (73).

"If we don't know someone personally, we'll judge based on whatever information we know about them at the time," said Body language expert Alan Pease in the article.

In terms of professions, ambulance officers, firefighters and mothers were the most trusted, while politicians, car salesmen, real estate agents, psychics and journalists are the least trusted.

Fathers came in at 8 and life coaches at 20, after domestic cleaners at number 17. Consultants, trainers, speakers and authors weren't listed.

So whatever line of work you are in, how can you get noticed and be trusted? Here are my Top 10 Tips:

1. Be Involved In Community Service.

Offer your time, expertise and skills to those that need it most, community or not-for-profit groups. Not only will you feel better, you will be noticed more and trusted. According to Dr Fiona Wood: "Every patient I treat is an inspiration."

2. Network.

Network with others to increase your circle of influence.

3. Ask For Help, Introductions or Referrals from Your Trusted Circle of Influence.

Nothing will get you noticed and trusted quicker than asking for help to get known and meet other people.

4. Get a Coach or Mentor.

A coach and mentor can fast-track your career, keep you accountable to your goals and give honest, independent advice.

5. Join or Set-up a Mastermind Group.

Link up with others who have a similar goal, passion or purpose in life.

6. Have A Professional Photograph Taken.

If you want to be noticed and trusted, people need to see your face. Have it done professionally and have both digital and hard copies available.

7. Write An Article.

Share your unique knowledge, expertise and insights in an article. This could be a trade magazine, local newsletter or opinion piece for a major newspaper. Keep to around 600 words, ask someone to edit it for you and include a photograph and contact details at the end if appropriate.

8. Give A Presentation or Speech.

Public speaking or running a seminar is the quickest way to get noticed and trusted fast. There are thousands of community, business and industry groups looking for speakers everyday. Overcome your fear and turn your unique knowledge into an entertaining story with some take home lessons for the audience.

9. Be Quoted In The Media.

The media has big impact because of its mass appeal. It is the world's largest database and will reach people you can never duplicate with a direct mail campaign. It also delivers credibility through third party endorsement.

10. Write a Book.

A commercially published book by a big-name publisher is the fastest way to build credibility, trust and be noticed.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.

You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com.

____________________

Advertisement: Honest Riches - Click Here!

Advertisement: Lost AdWords - Click Here!

Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!

Advertisement: Who Loves Money? - Click Here!

Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!

In The News:

---

LA reveals unveils new tourism marketing slogan
San Jose Mercury News,  USA - 3 hours ago
AP LOS ANGELES—The city on Friday unveiled a new marketing campaign built around the slogan "That's So LA" to keep tourists coming despite the nation's ...
New campaign to boost LA tourism abc7.com
all 23 news articles

Reuters
Audi says it will increase US marketing efforts
Chicago Tribune, United States - 6 hours ago
Those marketing dollars have an aim to push Audi US sales to 200000 vehicles by 2018. Schwarzenbauer said the company has a goal to sell 1.5 million Audis ...
Audi plans record US marketing spending Reuters
Audi plans to boost US marketing budget Automotive News
Audi says it will increase US marketing efforts Fox 28
DetNews.comall 16 news articles

Columbus tech firm buys Dayton marketing company
Bizjournals.com, NC - 8 hours ago
Implications International, which specializes in interactive marketing, brand design, and Web development, has offices in Peoria, Ill., Mumbai, India, ...

Wellstar/TMI Begins Marketing Imaging System to Long-Term Care ...
MSNBC - 3 hours ago
TMI's marketing plan includes a program where LTC facilities can lease the equipment necessary to perform skin assessments and store the necessary data ...

Halekulani to get marketing boost from Japanese hotel
Bizjournals.com, NC - 7 hours ago
Effective April 1, Imperial Hotel will start reservations service, sales, marketing and public relations activities within Japan for Halekulani and Waikiki ...

Proton Laboratories Announces New Sales & Marketing Office
MSNBC - 20 hours ago
Proton will start by marketing a variety of enhanced water products that provide health benefits for people and the planet as well as the commercial product ...
Proton Laboratories opens Southern California office Bizjournals.com
all 9 news articles

Zoo honored for marketing campaign
Salt Lake Tribune, United States - 5 hours ago
... different companies around the US The Utah Chapter of the Society for Marketing Professional Services recognizes excellence in marketing communications ...

Boston Globe
FedEx trims '09 marketing budget by 25%
Bizjournals.com, NC - Jan 8, 2009
United Parcel Service Inc. rival FedEx Corp. will cut its marketing budget by more than 25 percent for 2009, the company recently disclosed on its blog. ...
FedEx cuts marketing spend by more than 25 percent Reuters
FedEx cuts marketing budget DM News
FedEx to reduce marketing budgets by 25% Brand Republic
all 45 news articles

Katz Media Launches New Marketing Unit
FMQB, NJ - 11 hours ago
Katz Media Group has launched a new, national marketing unit that will create custom solutions for advertisers and their agencies with the goal of ...
Katz Launches National Marketing Unit, Trims Staff Media Buyer Planner
Katz Media Group forms marketing unit BtoB Magazine
Katz creates unit to handle ads for new radio platforms SmartBrief
all 6 news articles

Examiner.com
Cape May tourism department wins marketing award
Examiner.com - 15 hours ago
by William Sokolic, Jersey Shore Examiner The Hospitality Sales & Marketing Association International will recognize the Cape May County Department of ...

marketing - Google News

Promotional Mugs: Become a Part of the Legendary Coffee Experience

When you want someone to like you, associate yourself with something that they love. Take coffee for instance. How much of America, or the world for that... Read More

Marketing: Can I Trust You?

We live in an unprecedented era of communication. Because of this, your prospects are literally bombarded from all directions with marketing messages. They've heard so many hyped... Read More

How to Manage Your Marketing Mix

Here's the deal: advertisement is not marketing. It's like saying you want to have a garden, but you're only willing to plant the flowers. Forget about watering,... Read More

Build A Successful Business By Staying Connected

Over the course of your business life you'll come in contact with a number of other business people. They could be lawyers, business services, suppliers, customers, etc.... Read More

How Architecture Rendering is Part of the Impact

Cartoons have gone from celluloid to digital. Movies have gone from cinematography to computer graphics imaging. And architecture rendering has gone from pastels and paint pigments to... Read More

Using Purchased Leads

A little advice about using leads that you purchase from another source;These are not opt-in leads per-say, that you have gathered using lead capture pages.They might join... Read More

Massage Therapists Can Now Make More Money

As a massage therapist, your income is usually limited by your stamina and the amount of hours there are in a day. Have you considered that there... Read More

Marketing Hesitation Costs Dearly

Timing is everything. Hate to be late? The early bird gets the worm.Hesitation, when it comes to marketing, can mean the difference between making a sale and... Read More

7 Ways a Copywriter Can Help Your Business Succeed

Think you can't afford to hire a copywriter? Think again. Here are seven ways a copywriter can contribute to the success of your business.#1 ? Save you... Read More

Determining Visitor Types

The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As... Read More

Has the Internet Killed Off the Direct Mail Baron?

Over the past 30 years, direct mail has been responsible for generating vast amounts of money for businesses and individuals alike, but is it still an effective... Read More

Great Marketing is Like Making a Great Movie

KNOW YOUR AUDIENCEThe Oscars will be handed out soon, and it's a perfect time to keep this in mind: If you're a business owner or manager, it's... Read More

50 Unbelievable Benefits Of Joint Venture Marketing

What Is A Joint Venture?A joint venture is an agreement in which two or more businesses work on a project for a set period of time. Joint... Read More

Marketing For Just Cause

Cause marketing is a relationship between a for-profit and a nonprofit that brings in money and resources for the nonprofit, while providing credibility and goodwill for the... Read More

Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers

Peek a Boo - We See YouDoes your company have a description for a full-time job that says "Stand in the booth and hand out brochures."?Doubt it."Working... Read More

Nice Guys Finish First

Volunteering your services can be an excellent way to form new business relationships and raise your business's profile while lending a hand to a good cause. However,... Read More

How To Choose a Qualitative Research Market

Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and the like are conducted all over the world, as everyone knows. But how are the markets to... Read More

8 Ways to Fill a Workshop in a Bum Economy

Yes, you can fill a workshop when spending is down and buyers are wary. If your topic is clear, your marketing materials well-done, your product solid and... Read More

How to Get the Right Clients and Avoid the Wrong Ones

If you are like most service professionals and small business owners one of your primary concerns is generating as many leads as possible. And that may be... Read More

Small Business Marketing; Abstract Philosophical Discussion

Our bodies work like our small businesses. They work best by word of mouth, networks, referrals, etc. The Internet also works this way to serve the most... Read More

Top 5 Tips For Media Selection

Marketers have a wide variety of media at their disposal. Most of us think first of the advertising troika of newspapers, magazines and TV. But there are... Read More

Translation and Your International E-Commerce Strategy

Most businesses realize that they are simply a click away from any corner of the globe. Well, actually two if you include the Yahoo! search a potential... Read More

Six Ways To Attract New Customers To Your Restaurant

Without new business, your restaurant won't be able to grow. You need a constant stream of new customers to replace those you lose as a result of... Read More

Whats Your Selling Sentence?

What's your Selling Sentence? If you have a business, you need a selling sentence.Sometimes called the Defining Sentence or the Secondary Statement, the Selling Sentence is the... Read More

Unique Selling Proposition - Your Competitive Advantage!

To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors.In... Read More

Your Marketing ? From The Couch To The Cash Register

When you put time or money into any marketing plan, your only objective is to MAKE A SALE. Are you sure your marketing is going to get... Read More