|
|
|
|
|
|
|
Data Map Charting for Mobile Businesses
As we study the demographic regional variations for small service businesses we see many things. Let us take a mobile auto detailing business and break down the data and look at what drives sales and growth. We must search for areas with similar demographics in any new territory whether we are putting in one unit of one single unit owner operator or many units to blanket a region. Proper data mapping helps and if done right it eliminates risks and saves lots of time, not to mention hard earned marketing dollars. We are talking about very specific demographic when we break down our needs for particular mobile business and then into a micro sector of the larger automotive aftermarket services industry such as mobile auto detailing. Let us look at a few of the data sets which are readily available and worthy of mention to our business study:
Average Number Of People Per Household
Average Income
Number Of Cars Per Household
Average Price Per Car
Ethnic Make Up
Number Of People In Each Five Year Age Bracket
Spendable Income
Average Home Price
Average Education Level
Number Of Recreational Vehicles
Population
Number Of Non-Perennial Residents
Tourism Related Sales Tax Revenue
Day Time Population
We also should consider an over all strategy in advance of the future events; namely the expansion of the business. First we must ask ourselves the intentions regarding expansion such as:
How many trucks do you eventually want to run
How fast do you wish to expand
Which areas of service do you feel most comfortable concentrating on
Who you plan on using as your manager
When do you realistically plan to have the next mobile car wash unit running
By sectioning out the area into a grid and then overlaying the data, we can quickly determine the hot spots where most of the business will come from and where the most efficient use of time and schedule should be allotted to maximize profits. If you will commit yourself to methodically looking at your market you will find yourself in a better place and a much easier job serving your best possible customer base. Think about it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Advertisement: Honest Riches - Click Here!
Advertisement: Lost AdWords - Click Here!
Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!
Advertisement: Who Loves Money? - Click Here!
Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!
San Jose Mercury News, USA - 2 hours ago
AP LOS ANGELES—The city on Friday unveiled a new marketing campaign built around the slogan "That's So LA" to keep tourists coming despite the nation's ...
New campaign to boost LA tourism abc7.com
all 23 news articles
Reuters
Chicago Tribune, United States - 5 hours ago
Those marketing dollars have an aim to push Audi US sales to 200000 vehicles by 2018. Schwarzenbauer said the company has a goal to sell 1.5 million Audis ...
Audi plans record US marketing spending Reuters
Audi plans to boost US marketing budget Automotive News
Audi says it will increase US marketing efforts Fox 28
DetNews.comall 16 news articles
Bizjournals.com, NC - 7 hours ago
Implications International, which specializes in interactive marketing, brand design, and Web development, has offices in Peoria, Ill., Mumbai, India, ...
MSNBC - 2 hours ago
TMI's marketing plan includes a program where LTC facilities can lease the equipment necessary to perform skin assessments and store the necessary data ...
Bizjournals.com, NC - 6 hours ago
Effective April 1, Imperial Hotel will start reservations service, sales, marketing and public relations activities within Japan for Halekulani and Waikiki ...
MSNBC - 19 hours ago
Proton will start by marketing a variety of enhanced water products that provide health benefits for people and the planet as well as the commercial product ...
Proton Laboratories opens Southern California office Bizjournals.com
all 9 news articles
Salt Lake Tribune, United States - 4 hours ago
... different companies around the US The Utah Chapter of the Society for Marketing Professional Services recognizes excellence in marketing communications ...
Boston Globe
Bizjournals.com, NC - Jan 8, 2009
United Parcel Service Inc. rival FedEx Corp. will cut its marketing budget by more than 25 percent for 2009, the company recently disclosed on its blog. ...
FedEx cuts marketing spend by more than 25 percent Reuters
FedEx cuts marketing budget DM News
FedEx to reduce marketing budgets by 25% Brand Republic
all 45 news articles
FMQB, NJ - 10 hours ago
Katz Media Group has launched a new, national marketing unit that will create custom solutions for advertisers and their agencies with the goal of ...
Katz Launches National Marketing Unit, Trims Staff Media Buyer Planner
Katz Media Group forms marketing unit BtoB Magazine
Katz creates unit to handle ads for new radio platforms SmartBrief
all 6 news articles
Examiner.com
Examiner.com - 14 hours ago
by William Sokolic, Jersey Shore Examiner The Hospitality Sales & Marketing Association International will recognize the Cape May County Department of ...
Market Planning -- Getting the Word Out
"There are those who get things done and those who think about getting things done." --Col. Wesley L. Fox, USMC (Ret)Marketing cannot be hit or miss; it... Read More
Natural Marketing for Full Business Success
Is your mind muddy on marketing? Do you wake up each day and say, "I get to share myself and my great message with others" or do... Read More
Small Business Marketing Tip - Get Attention and Be Remembered
We live in a world of noise ? not just auditory noise but total sensory overload. Everywhere we go marketing messages are shouting at us day and... Read More
How to Turn Your Promotional Products Expense Into a Profit Center
If you use promotional products you probably already know the power of giving away freebies. You may use them to thank current customers, or to give incentives... Read More
Creating Your Future with a Marketing Plan
Almost everyone who dreams of starting their own business is familiar with the fact that they should create a business plan. However, often that's where many people... Read More
How to Write Fundraising Letters That Motivate Donors To Make Donations to Your Non-Profit
Motivating strangers to give their money away is one of the hardest jobs around. It's difficult to do face to face. And it's even tougher to do... Read More
Get More Clients From Networking - Follow The Rules Of Dating!
If you're a business owner, you probably spend quite a lot of your time at networking events. In fact, it may be the main way you try... Read More
The Six-Step Process That Grows Your Business
1. Examine your clientele and define your ideal client. Of all the customers you've served in the last couple of years, who are the ones you most... Read More
How to Turn a Marketing Calendar into Marketing Success!
Do you have a list of marketing ideas that you'd like to implement, but just never seem to get around to actually doing some of them? Who... Read More
Raise Your Income!
How often do you sit around and wonder how to make more money and get more people to buy more from your company? It's one of the... Read More
Using Direct Mail
The advantages of using direct mail to promote your home-based or small business are: Selectivity-the ability to send your advertising only to people and organizations who... Read More
Your Marketing Plan - Prerequisite to Success
Marketing is a vital aspect of a business' operations. It has been said that, "Nothing happens in business until a sale is made". Marketing is about how... Read More
Corporate Branding and Trade Shows - 8 Tips for Marketing Managers
Trade shows are part of the marketing mix and the appearance by your firm should be a continuum of your entire marketing including advertising, public relations and... Read More
Client or Customer? There Really Is A Difference
Some people use the words "client" and "customer" interchangeably or generically. I'd like you to think a little about these important words because there is a significant... Read More
Tips For Developing An Effective Questionnaire
Developing the questionnaire is undoubtedly the most important part of conducting a survey. The quality of the questions will determine the quality of the results and the... Read More
50 Unbelievable Benefits Of Joint Venture Marketing
What Is A Joint Venture?A joint venture is an agreement in which two or more businesses work on a project for a set period of time. Joint... Read More
Ten Ways to Market Your Business by Doing What You Love To Do
Most business owners get so involved in the work of the business that there never seems to be enough time to do the necessary marketing. Even when... Read More
The 30 Incredible Ways To Sell Your Products Now and Sell More
How to sell more and sell quickly online for your products and service? Here is the long list for your reference. 1. Turn your ad copy... Read More
Beware of Magazine Style Yellow Pages Ad Design.
I have been designing Yellow Page ads for the past 15 years. I have been fully submerged in the medium. Even as I sit here writing this... Read More
Spice It Up! Rib Festival Teaches Us About Product Value
The Rib America Festival is a fun filled family event featuring award winning BBQ and live entertainment from national, regional and local talent. Each rib cooker features... Read More
How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing
Powerful Marketing has become elusive to many companies seeking strong sales results and overall growth. The sad truth is that Marketing comes across as a rather frustrating... Read More
Marketing On The Cheap: Join The What?
Your local Chamber of Commerce.Now before you stop reading, I assure you this really works, and no, this is not an advertisement for the Chamber of Commerce... Read More
There Are Benefits... And Then There Are Benefits
Not all benefits are created equal. Knowing which ones to use when can make a big difference in the credibility -- and success -- of your marketing... Read More
How To Get Business With Your Business Card?
So, you have a business card? And you have given it to a few of your friends as well? Great! But did you get those cards to... Read More
Keeping your Business Card visible
Famous quotes that keep you thinking.Have you ever listened to a speaker and they say something that you want to make note of and use later? More... Read More
Marketing From Both Sides Of The Ball
In the world of business, marketing is often conveyed as a game. It is not uncommon to hear or read of a company "playing the marketing game"... Read More
Selling To Your Affiliates
While success with any internet marketing program falls on the head of the marketer, what the program offers in pay outs and products plays a big roll.... Read More
Business Promotional Items ? How to Stimulate Word of Mouth Advertising
If the promotional items you give out end up in the attic or shoved in the back of a desk drawer, they are probably not doing what... Read More
10 Important Marketing Tips
Each of the following Ten Marketing Tips is based on a highly effective but often overlooked marketing tactic. How many are you using? How many have you... Read More
The Battle of Positioning -- Altruism or Paranoia?
Competition in the past has embodied such beliefs of "kill or get killed" which has fostered paranoia with many individuals and companies. Our competitive thinking has been... Read More
Marketing With Business Cards
Many businesses today overlook the importance of business cards as a very powerful marketing weapon. Their business cards contain just a name, company, address and phone number.... Read More
Basic Marketing Dope
Sometimes the simplest data is the best. Marketing is not complex if you know the basics ? that's true with anything by the way. Here are some... Read More
Testimonials - FREE Quality Advertising FOR YOU!
Every business person who has any kind of product or service, and the merest beginning of marketing sense, invites TESTIMONIALS. These might be called "reviews" or... Read More
Whats In a Business Card?
Over the years as I have attended trade shows, networking meetings, chamber events and more; I have noticed a few things about the successful and the not... Read More
Attracting Clients With Ease
Whether you are already running your own business, or still thinking about starting your own business, I suspect that deep down you know you have gifts and... Read More
Mortgage Marketing and Advertising ? The Magical Ingredient
Do you offer superior service, consistently close loans on time and overall are more adept than your competitors, yet you're struggling to figure out the mortgage... Read More
Network Your Way to Success- 12 Tips to Jumpstart Your Business
Lots of people network but few reap the rewards of zeroing in on their potential when it comes to networking. Here are some tips to help fill... Read More
Free Publicity for Restaurants
One of the best ways to get a restaurant free publicity is by taking advantage of events and seizing the opportunity. For example, February 5th is Television... Read More
Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyers Decision Making Process
Want to know the simple way to get all the business you could ever handle? Charge almost nothing.That's the approach employed by busy fools anyway.Are you a... Read More
Top 5 Tips For Media Selection
Marketers have a wide variety of media at their disposal. Most of us think first of the advertising troika of newspapers, magazines and TV. But there are... Read More
The Process of Change in Marketing Approaches
In a world economy that is in constant flux and undergoing turbulence, more companies are realizing that their most precious asset is their customer base. An even... Read More
Niche And Grow Rich
Unless you've been living under an Internet rock, you've probably heard the buzz about Niche Marketing. Right now it's the hottest marketing topic online.Is it a new... Read More
Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?
In the international bestseller "Blink," Malcolm Gladwell explains why our decisions to choose brands, select a mate, sue our doctor or make choices that decide Presidential elections,... Read More
Does Your Marketing Pass This 10-Point Test?
Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. The following 10-Point checklist will help you determine if your marketing passes... Read More
Chill Out With A Summer Time Marketing Plan
Is your business experiencing a summer time slump? Traditionally only industries related to travel enjoy a boost in business during the warmer months. The rest of us... Read More
Fair Measures Corporation
A case study in online "thinking outside the box" The Fair Measures Corporation Web site, at http://www.FairMeasures.com contains over 500 pages of free in-depth legal... Read More
Business Leads
Anyone who runs their own business can tell you how challenging it is to generate business leads on a consistent basis. Finding good leads and generating more... Read More
3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money
What is Marketing? There are many text book answers to this but I like these two definitions the most.To be successful, you have to understand what marketing... Read More
Direct Mail Strategy - Brand Identity Guru
1. Know your purpose: What do you want your direct mailer to accomplish? Do you want to be remembered? Do you want to educate prospects about benefits?... Read More
How Effective Customer Surveys Will Help Innovate Your Business
Have you ever wondered why the phones aren't ringing the way they should? Or maybe sales are flat and you're not achieving the revenue and profit targets... Read More
Is CRM Technology Living Up To the Hype?
Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales & Marketing executive is talking about it.... Read More
How To Choose a Qualitative Research Market
Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and the like are conducted all over the world, as everyone knows. But how are the markets to... Read More