Do You Know Where Your Email Address is Today?

Having people go to your website is not always easy: remind them with a special business card.

Whether you understand it nor not, the web is likely here to stay; those businesses that do not yet have a web presence, or at least email addresses, are likely to get left in the dust. All of your correspondence and especially your business card should contain some reference to your website. If you have gained their interest, people want to know more about what you do. What better way to tell them about you than through your. We will discuss what to do about websites in a subsequent chapter. Your business card is the key that can open the door to many business relationships and your email address gives people an easy way to contact you. The argument with publishing an email address is that you will get junk email as a result. I want to emphasize that you may well get some junk email, but for the most part you will get good correspondence.

I attended and had a display at a Chamber Symposium this past year and had a bowl for drawing a giveaway. Our prize was a 2 day sales process training seminar. We told people that they should not put their card in for the draw unless they were truly interested in the training. No problem there. When it came time for the draw, the person winning was really excited about it and made sure that he had all the information he needed in order to attend. I went home that evening and went online to do the registration for the winner and found that he did not have an email address printed on his card. I had to enter my email in order to complete the registration. As a result, he did not get any of the email confirmations that are automatically sent. His reasoning was he would get too much junk mail if he placed his email on a card.

By the way, he ended up sending his partner to the seminar who in turn had no problem giving out his email address. The one thing to remember is: you need to specify the ground rules for sending you email.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

____________________

Advertisement: Honest Riches - Click Here!

Advertisement: Lost AdWords - Click Here!

Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!

Advertisement: Who Loves Money? - Click Here!

Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!

In The News:

---

LA reveals unveils new tourism marketing slogan
San Jose Mercury News,  USA - 3 hours ago
AP LOS ANGELES—The city on Friday unveiled a new marketing campaign built around the slogan "That's So LA" to keep tourists coming despite the nation's ...
New campaign to boost LA tourism abc7.com
all 23 news articles

Reuters
Audi says it will increase US marketing efforts
Chicago Tribune, United States - 6 hours ago
Those marketing dollars have an aim to push Audi US sales to 200000 vehicles by 2018. Schwarzenbauer said the company has a goal to sell 1.5 million Audis ...
Audi plans record US marketing spending Reuters
Audi plans to boost US marketing budget Automotive News
Audi says it will increase US marketing efforts Fox 28
DetNews.comall 16 news articles

Columbus tech firm buys Dayton marketing company
Bizjournals.com, NC - 8 hours ago
Implications International, which specializes in interactive marketing, brand design, and Web development, has offices in Peoria, Ill., Mumbai, India, ...

Wellstar/TMI Begins Marketing Imaging System to Long-Term Care ...
MSNBC - 3 hours ago
TMI's marketing plan includes a program where LTC facilities can lease the equipment necessary to perform skin assessments and store the necessary data ...

Halekulani to get marketing boost from Japanese hotel
Bizjournals.com, NC - 7 hours ago
Effective April 1, Imperial Hotel will start reservations service, sales, marketing and public relations activities within Japan for Halekulani and Waikiki ...

Proton Laboratories Announces New Sales & Marketing Office
MSNBC - 20 hours ago
Proton will start by marketing a variety of enhanced water products that provide health benefits for people and the planet as well as the commercial product ...
Proton Laboratories opens Southern California office Bizjournals.com
all 9 news articles

Zoo honored for marketing campaign
Salt Lake Tribune, United States - 5 hours ago
... different companies around the US The Utah Chapter of the Society for Marketing Professional Services recognizes excellence in marketing communications ...

Boston Globe
FedEx trims '09 marketing budget by 25%
Bizjournals.com, NC - Jan 8, 2009
United Parcel Service Inc. rival FedEx Corp. will cut its marketing budget by more than 25 percent for 2009, the company recently disclosed on its blog. ...
FedEx cuts marketing spend by more than 25 percent Reuters
FedEx cuts marketing budget DM News
FedEx to reduce marketing budgets by 25% Brand Republic
all 45 news articles

Katz Media Launches New Marketing Unit
FMQB, NJ - 11 hours ago
Katz Media Group has launched a new, national marketing unit that will create custom solutions for advertisers and their agencies with the goal of ...
Katz Launches National Marketing Unit, Trims Staff Media Buyer Planner
Katz Media Group forms marketing unit BtoB Magazine
Katz creates unit to handle ads for new radio platforms SmartBrief
all 6 news articles

Examiner.com
Cape May tourism department wins marketing award
Examiner.com - 15 hours ago
by William Sokolic, Jersey Shore Examiner The Hospitality Sales & Marketing Association International will recognize the Cape May County Department of ...

marketing - Google News

The 5 Musts of Marketing

For most of the small business owners I work with, marketing has become the equivalent of a four-letter word. Inevitably, when I ask the question, "Do you... Read More

Plant a Seed and Watch Your Business Grow

Do you have all the business you could possibly want or need? If you're like me, you're still growing your business. Marketing is an ongoing item on... Read More

Reach Thousands of Your Prospects, Absolutely Free

I'm big on getting maximum marketing exposure at the lowest cost possible. After all, most small business owners don't have huge marketing budgets, so finding inexpensive ways... Read More

Postcards: Awareness Tool or Selling Tool?

Are postcards better for building awareness or for selling?In my opinion, the answer to the above question is, "They can do both jobs. It depends on what... Read More

Top 5 Design Tips to Create Eye-Catching Marketing Materials

Great graphic design looks effortless, but it requires lots of attention to details. Think back to an eye-catching advertisement, publication, or flyer you saw recently. Do you... Read More

Unleash the Powerful Promoter Within

Dear Friend,You're ripping me off.How? You may be thinking, "We just met. How could I possibly have stolen from you?"But you did! The fact is that you... Read More

Three Simple Ideas That Increase Profit? FAST!

Are you spending more time trying to get new clients than actually working with them?If the answer is yes, then these three simple ideas will help you.First,... Read More

A Forgotten Marketing Tool ? The Postcard

The postcard can be a very powerful marketing tool. Many of our customers and/or students use them in their business. The key is to set up the... Read More

Reinventing The Wheel

Revolutionary ideas have always been the mark of mankind. It's what made us superior to animals and prove that we are the dominant species of this planet.... Read More

Sell Your Name, Not Your Product

Do you know what the majority of people sell? I could not tell you what Michael Green sells, but if he does sell something, then I would... Read More

Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers!

So many of you have been telling us that you're ready to get started investing, but "you can't find any deals! and what are the steps and... Read More

Ten Effective Ways to Capture Market

1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment of products for the defined markets ofBF- RoW with the objective of providing insight and directionfor short... Read More

The Advantage and Consequences of New Economy Marketing

Some of the research that has been done today gives us a lot of information on the values of today's society. What I'm referring to is a... Read More

Where Should I Network?

Building business relationships through networking is a great way to build your business. The caveat? It's a slow process.What are some of your options? There are many... Read More

What the Heck is a Campaign and Why Do I Need to Do One?

Many people ask me, "What is a postcard campaign, exactly?" "And why do I need one?" As I have been educating my clients one on one for... Read More

Don?t Put All Of Your Eggs Into One Basket

I vaguely remember a particular story from my childhood. It had something to do with transporting eggs to market. The main character, a little girl who thought... Read More

Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline?

Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three... Read More

An Easy Start to Mail Order

Listing names of Big Mail Requestors, and sending out packages ofBig Mail is an easy way to get your start in the business ofselling by mail. There... Read More

The Power of because...

"Do it!", "Do it now!", or "Do it because..."Which of these commands is most likely to get the response you want?If you picked the third, the one... Read More

Lack Of Business Isnt Always The Problem

When you're just starting out in business, it's a safe bet that you need more clients. But what if you have been up and running for a... Read More

Online Mentorship Programs: Cash in on Your Expertise

Whether you're a former retail store owner known for your creativity, a championship bridge player, or a psychotherapist with a long current waiting list for openings, if... Read More

Writing Guarantees that Sell

"This offer is good but can you guarantee it."Why write a guarantee for your product or service? It reduces the risk in the eyes of your customers,... Read More

B2B Marketing Tips - Create an Interactive Online Experience for Clients

Business to business communications on the web are as stale as a piece of week old toast.As a marketing director you want to give your company the... Read More

Why You Dont NEED a Marketing Plan

If you pick up a copy of the November 2003 issue of Entrepreneur magazine, you'll see my Web site listed on page 10, along with a good... Read More

The Words That Sell

What You Say, Who You Say It To, How you Say It: If you have or can get a list of people who are already interested or... Read More

How to Turn Your Promotional Products Expense Into a Profit Center

If you use promotional products you probably already know the power of giving away freebies. You may use them to thank current customers, or to give incentives... Read More