|
|
|
|
|
|
|
Do this One Thing and Beat 85% of Your Competition!
Maybe you don't want to work that hard, or maybe you have been burned by consultants so you are not inclined to listen to one. Or maybe you already have a measure of success and don't think you need to do anything more. No matter what positon you are in, if you Do This One Thing you will beat 85% of your competition every day of the year. If you are in the 15% category already, please email me with a sentence or two confirming how well this works for you.
What we are about to discuss applies to every business large or small and in every industry. Next, this is easy to do, but it does require some work. and a minor level of technical skill. However, I assure you if I can learn this, you can to. Finally, when you do this consistently, you will make more money than you ever imagined. This action is at the core of what makes people happy.
OK, here it is: every business has customers. if you are a professional service business, your customers may be called clients or patients. At the transaction level they are customers. They buy something from you. Some people cross the path of your business and don't buy. Others you call on and some buy and some don't. With each action there is a contact and when you have contact you have an opportunity to make a record of that customer or prospect's contact information. That record can be as simple as a first name and email address. It may be comprehensive including complete contact information, biographical sketch, business history and so on.
The one thing you must do if you are in business is obtain the contact information of people doing business with you and people who visit with you but have not yet purchased. You must then use this information and let them know you are thankful and you are sincerely interested in continuing the business relationship. Yes, this applies to every business.
One of the questions I consistently receive is the concern of contacting customers using email. Think of it this way, for most people they are going to a business to buy something they want. They will welcome properly positioned messages from you. When you communicate with them regularly with messages containing valuable information and offers, they will continue to support your business and tell all their friends about you.
In assisting clients with implementing a customer development plan I have confirmed the importance of a couple very important points: First you must have a clear privacy policy, next you must use a registration process that confirms their interest in receiving information from you (opt-in) and finally they must be able to easily unsubscribe from your mailing list at anytime. I do not recommend telemarketing to your customers. However, an email alerting them to be listening for an important voice mail broadcast can work and should be tested. Email should not be relied upon exclusively. It should be part of a comprehensive marketing strategy.
I offer all potential clients a complimentary call for up to one hour and most prospective clients walk away with five or more ideas they can use right now to grow their business profits. I highly recommend you take advantage of this offer before time constraints make it impossible to continue. The number is 727-587-7871 or email me by visiting my web site www.StevePohlit.com and clicking on the contact link.
Be well and prosper,
Steve Pohlit
www.stevepohlit.com
P.S. There are some very effective techniques for drawing people who are not your customers and who are not looking for your business into your business. Look for an article on this topic soon. If you can't wait. Call me 727-587-7871.
For a FREE 6 week mini course where you will receive 10 easy to implement action steps guaranteed to increase business revenue in profits by at least 30% in the next 90 days, please visit http://www.StevePohlit.com
Steve Pohlit, CPA,MBA. has served as the CFO of several major companies and has purchased as well as started his own successful companies. He is now a leading business consultant focused on helping companies improve their business performance. "I enjoy working with a variety of companies and helping businesses move toward their full potential. Your business can make 30-50% more money in the next 90 days. Contact me by visiting http://www.stevepohlit.com
Advertisement: Honest Riches - Click Here!
Advertisement: Lost AdWords - Click Here!
Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!
Advertisement: Who Loves Money? - Click Here!
Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!
San Jose Mercury News, USA - 3 hours ago
AP LOS ANGELES—The city on Friday unveiled a new marketing campaign built around the slogan "That's So LA" to keep tourists coming despite the nation's ...
New campaign to boost LA tourism abc7.com
all 23 news articles
Reuters
Chicago Tribune, United States - 5 hours ago
Those marketing dollars have an aim to push Audi US sales to 200000 vehicles by 2018. Schwarzenbauer said the company has a goal to sell 1.5 million Audis ...
Audi plans record US marketing spending Reuters
Audi plans to boost US marketing budget Automotive News
Audi says it will increase US marketing efforts Fox 28
DetNews.comall 16 news articles
Bizjournals.com, NC - 8 hours ago
Implications International, which specializes in interactive marketing, brand design, and Web development, has offices in Peoria, Ill., Mumbai, India, ...
MSNBC - 3 hours ago
TMI's marketing plan includes a program where LTC facilities can lease the equipment necessary to perform skin assessments and store the necessary data ...
Bizjournals.com, NC - 7 hours ago
Effective April 1, Imperial Hotel will start reservations service, sales, marketing and public relations activities within Japan for Halekulani and Waikiki ...
MSNBC - 20 hours ago
Proton will start by marketing a variety of enhanced water products that provide health benefits for people and the planet as well as the commercial product ...
Proton Laboratories opens Southern California office Bizjournals.com
all 9 news articles
Salt Lake Tribune, United States - 5 hours ago
... different companies around the US The Utah Chapter of the Society for Marketing Professional Services recognizes excellence in marketing communications ...
Boston Globe
Bizjournals.com, NC - Jan 8, 2009
United Parcel Service Inc. rival FedEx Corp. will cut its marketing budget by more than 25 percent for 2009, the company recently disclosed on its blog. ...
FedEx cuts marketing spend by more than 25 percent Reuters
FedEx cuts marketing budget DM News
FedEx to reduce marketing budgets by 25% Brand Republic
all 45 news articles
FMQB, NJ - 11 hours ago
Katz Media Group has launched a new, national marketing unit that will create custom solutions for advertisers and their agencies with the goal of ...
Katz Launches National Marketing Unit, Trims Staff Media Buyer Planner
Katz Media Group forms marketing unit BtoB Magazine
Katz creates unit to handle ads for new radio platforms SmartBrief
all 6 news articles
Examiner.com
Examiner.com - 15 hours ago
by William Sokolic, Jersey Shore Examiner The Hospitality Sales & Marketing Association International will recognize the Cape May County Department of ...
Direct Mail Personalization
A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear... Read More
Eight Advantages of Fundraising Letters Over Other Methods
1. Personal Fundraising letters are about as personal as you can get with a donor without meeting face to face or talking on the phone. Unlike special... Read More
Quiz: Where is Your Marketing Message?
Wondering if your marketing message is dancing in the spotlight right in front of your target market or is busy cowering by the punch table nowhere near... Read More
Tradeshow Booth Cures - Ancient Cures for Modern Day Problems
At first glance, nothing seems more chaotic than a trade show floor. Jaded buyers rush by, hell bent on seeing the people on "their list", while the... Read More
The Great Direct Marketing Conundrum
Many a home business owner has spent sleepless nights thinking of ways to turn his venture into a higher profit-making unit and build it to be his... Read More
Marketing On The Cheap: Speak Out!
No matter what business you are in, you probably have something to sell. Furthermore, if you have something to sell, you have something to say. So say... Read More
Five Tips to Make Your Marketing More Creative
Same old same old just doesn't sell anymore. To make your marketing stand out, you need to get creative. Below are five tips designed to get... Read More
Creating Your Future with a Marketing Plan
Almost everyone who dreams of starting their own business is familiar with the fact that they should create a business plan. However, often that's where many people... Read More
Joint Venture: 50 Power Secrets Of Joint Venture Marketing, Exposed
What is a Joint Venture?A joint venture is an agreement in which two or more businesses work on a project for a set period of time.Joint ventures... Read More
Why You Dont NEED a Marketing Plan
If you pick up a copy of the November 2003 issue of Entrepreneur magazine, you'll see my Web site listed on page 10, along with a good... Read More
Who Is Your Market and Where Are They?
An important part of planning your business is to know who will use your products/services.The vast majority of small businesses will rely on their communities for sales.... Read More
Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business
Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?) In the past six... Read More
4 Steps To Increase Your Job Sign Marketing
It's no secret that using a job site sign can be an effective way to market your company's services to neighborhood homeowners. But most job sign marketing... Read More
John Kerry, Amazing Direct-Marketer!
If you want to uncover a little secret about how John Kerry and the Democratic party is "building their e-mail list", with literally thousands of qualified leads...... Read More
The Fine Art of Relationship Marketing
The buzzword these days is "relationship" marketing. Just what is it? And why is it important? Relationship marketing is so much more than "networking. It's gathering support... Read More
After The Mailing Is Done, What Happens Next?
If you're doing any sort of marketing effort, whether it's getting news coverage or sending a postcard, you must be prepared for what happens next. If you're... Read More
10 Tips For Packaging That Sells Products To Boomers
Boomers are a prime and growing target audience. Does your product speak to them? Does your product's packaging compel them to buy it? If not, you are... Read More
Marketing Messages: Your 10 Most Important Business Principles
As a self-employed professional, you have two basic strategies for your marketing efforts: Writing or Speaking.No matter whether or not you do both of these activities or... Read More
How to Size an Emerging Market
In developing their business plans, companies of all sizes face the challenge of determining the size of their markets. To begin, companies must present the size of... Read More
Marketing Apathy Solutions: 10 Solutions for Overcoming Apathy Beginning Today
Are you suffering from feelings of indifference or a lack of concern when it comes to marketing your business? Do you lack the passion that's necessary to... Read More
Are You Attracting or Repelling Prospects?
There are basically two ways in which you can either attract or repel prospects. I call these Attraction Marketing and Repel Marketing.You can either attract or repel... Read More
The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More
My wife likes to shop at the local Safeway. Is it because of the competitive prices? Yes, that's part of it. Is it because of the convenient... Read More
Top Five 2004 Required Marketing Tips Needed to Succeed
When marketing your practice, as well as designing yourbrochure, web site, business card, flier, advertisement, orother marketing effort, we recommend investing the time andeffort needed to effectively... Read More
So You Want To Cut The Crap And Get Into The Money?
So, you´ve been around for a while, and maybe even made a few bucks, but you still need something... well here are four magic tips: 1.The purpose... Read More
Fail Your Way To Small Business Marketing Success!
Are you willing to fail your way to great marketing Success?Success is a learning process. It's an ongoing process - a continual quest.Do you believe that marketing... Read More
Top 9 Strategies To Attract More Clients Now
1. Advertise in trade journals, ezines, and web sites that cater to your ideal client.One secret for gaining substantial increase in sales is to communicate where your... Read More
A Business In One Sentence
Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business. I prefer to use his same... Read More
Packaging Trends You Cannot Overlook (part #1):
1) People are buying in smaller quantities. Our busy lifestyle keeps many people from eating at home on a daily basis. Gone are the days of the... Read More
Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline
One commonly overlooked method of advertising offline is flyers. Flyers are extremely easy to create. They also allow you to exhibit some of your creative side, making... Read More
Where to Find Cheap Brochure Printing
Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures can be a great promotional tool. They... Read More
Loan Officer Websites: Your Marketing Hub to Magnetize Realtors
Too many loan officer websites look like congested intersections, information running every which way. Fancy gadgets, like calculators, online application submission forms and loan programs filled with... Read More
Fair Measures Corporation
A case study in online "thinking outside the box" The Fair Measures Corporation Web site, at http://www.FairMeasures.com contains over 500 pages of free in-depth legal... Read More
Direct Marketing: Overlooked, Underappreciated, and Unstoppable
Every business needs customers, but more importantly every business needs to maintain those customers while constantly retaining new ones. The only successful way of doing this is... Read More
Business Postcard Marketing: 35 Ways to Use It
Postcards are an effective way for many business owners and marketing managers to attract new customers and increase sales from existing ones. Postcards are inexpensive to produce... Read More
The 7 Commandments of Marketing
Marketing is the key to success with any business, online or traditional. You can have a website or business location. You can have a great product. However,... Read More
The Most Powerful Marketing Strategy Available To Small Businesses
Most small business owners want to generate huge profits, with little effort and in the least amount of time. If you fall into this category then joint... Read More
Marketing For Just Cause
Cause marketing is a relationship between a for-profit and a nonprofit that brings in money and resources for the nonprofit, while providing credibility and goodwill for the... Read More
How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business
Half my immediate family trained in Judo and excelled in competition. I was always fascinated by the way in which my younger brother and sister (who were... Read More
The Importance of a Marketing Plan
There aren't many things in life that you would get into with out a plan. Marketing is no different. Your overall marketing plan should cover about a... Read More
20 Power Marketing Tips
Use these powerful yet simple tips from the national best-seller, "Secrets of Power Marketing: Promote Brand You" - the first guide to personal marketing for non-marketers.Create and... Read More
7 Cheap & Easy Ways To Get Prospects
Here are some quick techniques you can put into place on your web site or in your advertising to gather new prospects. There is practically no cost... Read More
Profitable Marketing Programs Part 2: Figuring Break Even Point
In Part 1 -- http://www.websitemarketingplan.com/online/profit.htm -- I discussed how to consider both long term and short term profitability in your marketing programs and assumptions that go into... Read More
Assumption Based Marketing Vs. Fact Based Marketing
One of the most common mistakes in marketing is making decisions based on assumptions rather than fact. You think of an idea for a marketing piece and... Read More
Unique Gift Items ? 3 Creative Ideas
With promotional items there are standards: t-shirts, mugs, note cubes, calendars, magnets and keychains. Then, there is the really creative. Sometimes with a specific campaign, you may... Read More
4 Steps to Successful Offline Drawings
There are many different ways to market offline, each important to your success. One of these being drawings. Not only does having a drawing bring attention to... Read More
Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers
Most businesses target only people "ready-to-buy". These hot prospects are "Now Buyers" because they've been inching closer to a decision for some period of time. They're just... Read More
Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation
The toughest job you face as a B2B direct marketer is reaching your prospect with your message. Reaching C-level executives is particularly difficult because they employ mailroom... Read More
Massage Therapists Can Now Make More Money
As a massage therapist, your income is usually limited by your stamina and the amount of hours there are in a day. Have you considered that there... Read More
Color Part 1: Accuracy
Color is one of the most difficult parts of a design to show accurately to a client.Color perception can be affected by many factors, including:Human perception:The way... Read More
Getting the Maximum Marketing Mileage Out of Your Nametag
As a small business owner, you must always explore creative ways to promote your products or services. One of the most effective yet underappreciated tools you can... Read More
First to Market Theory
AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the same question and have come to the conclusion that being first into the market place is preferable.... Read More
If You Do No Other Preparation
Far too often we see small businesses rush into doing things without planning and preparing. Unfortunately, marketing is a great case in point. Many small businesses set... Read More