Marketing Miracles - Do They Just Happen?

A simple answer to that is: Yes, Marketing Miracles happen! But, these marketing miracles do not just happen. The process is not instant. It is sequential. It takes planning and the planning requires decision and focus. The decisions must be well thought out and the focus must be spot on.

According to most successful marketers, those that write down their goals are more likely to succeed than those that do not. Whether success is from the actual 'writing' of goals or simply 'having' goals is not clear. But what is clear is that 'setting' a goal is a key component of success.

Most would not set out to reach a destination without goals much the same one would not plan a trip without a map. Create a set of goals and a system [plan] to follow and use it.

Set your goals and establish a plan. If you are marketing on the Internet your website can be a key tool. Decide how you are going to use this sales tool to your benefit.

It is said that, on average, we are exposed to 3000 advertisements a day. It is also said that 90% of this advertising is forgotten in 72 hours. So your first goal is to create an identity that will make an impact first time out. If this can be accomplished you are ahead in the game.

We are living in the 'information age' where the hunger for information should be embraced. The explosive growth of the Internet is a powerful reinforcement to the fact that content really is king. The majority of people will tend to ignore advertising but continually seek news and knowledge. Use the Internet to your advantage by packaging with good content.

The intention is to increase the opportunity for success of every business promotion with the aim of giving the consumer an advertising piece that is memorable.

Your strategy for a Marketing Miracle:

Goals:
Set your goals - what is the end result of your marketing? Is it to sell 1000 widgets?

Research:
Define your market - who are you trying to reach? Define the method - how are you going to reach your market?

Plan/Organize:
Find the best ways to reach your identified target audience.

Then choose the best methods to reach your targeted market. By not doing so you are liable to spend a lot of money advertising in all the wrong places. Lay out your plan in a manner that will provide best results

Test:
Test your plan and track your advertisements and promotions. See what is successful. Depending on your testing results you may need to make revisions.

Market:
Below are places that will expose your marketing plan and promotion to the masses.

Articles or Press Release Submissions - By writing articles and submitting them to ezines and newsletter editors, for inclusion as a feature article in their ezine/newsletter. You will be able to end the article with a "byline" or "resource box" which is a few sentences about your online business, and with a hotlink to your site. There are tens of thousands of PR outlets if your article gets included in just a handful of these article submission sites; you could find your article in front of a few hundred thousand readers!

Local/Regional Directory and Portal Submissions - If you have a local business, submit to local/regional directories.

Classified Ad Submissions - We Place bulk purchased low-cost ads in various online and offline newspapers and magazines which reach your target prospects.

Targeted E-mail - Send email to permission or targeted opt-in lists. ("permission marketing") We can reach thousands a day with this method.

Submit a National Press Release - A press release can be an effective way to get traffic to your site. We can post it over 40,000 contacts.

Post to NewsGroups - Find newsgroups related to your industry, or that your target audience would be reading. Then make some intelligent posts, contributing to the ongoing discussion(s). If done correctly, newsgroup postings can bring you a great deal of traffic.

SafeList Advertising - You can join safe-lists, or pay a service to place safe-lists ads and advertising for you. Many do read the emails, especially if the subject line grabs them. They often check their safe-list email to verify that their own message has been properly sent. When doing so they often check out other interesting safe-list emails.

Follow-up Email Campaign - Virtually every pro marketer uses this powerful technique. Use automatic follow-up autoresponders to email a series of sales messages to your prospects, on preset days or intervals.

PPC Search Engine Listings - Use PPC to really target your market. Keywords will capture those interested in your product and deliver them to your door.

Don't sit by and wait for all your planning and efforts to flow without monitoring:

Send Additional Press Releases - Stay in front of the media. If possible send out approximately one press release per month.

Place Additional Ads - Once you have developed a winning promotion find additional ad space that will target your prospects. Increase your advertising results by gradually advertising in publications with larger and larger circulations. Always continue to measure your advertising effectiveness.

More Targeted E-mail ? Once you have determined that targeted emailing is working for you multiply your efforts and do double, triple, or even ten times the amount of mailing.

Consider Joint Venture (B2B) Marketing - Setup JVs (joint ventures) with other marketers and businesses.

Consider a weblog and RSS feeds.

So we ask the question again, Marketing Miracles - Do they just happen? If you have followed the basic guidelines of successful marketing you can now answer that yourself.

Judy Webb is the Administrator at http://www.TheWebbPage.com/articles.

Submit an Article if you feel that there is a benefit to you. Feel free to reprint this anywhere, and include this resource box.

____________________

Advertisement: Honest Riches - Click Here!

Advertisement: Lost AdWords - Click Here!

Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!

Advertisement: Who Loves Money? - Click Here!

Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!

---

Overcoming Resistances To Marketing a Practice-Part 2

In Part 1 of this article, "Resistances to Marketing a Practice" the seven most common resistances helping and healing professionals (counsellors, therapists, naturopaths, homeopathetic doctors, massage therapists,... Read More

3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money

What is Marketing? There are many text book answers to this but I like these two definitions the most.To be successful, you have to understand what marketing... Read More

Service Marketers; How?s Your Packaging?

When a shopper picks up a product in a store, what's the first thing they notice? The packaging, right? The same holds true for someone buying a... Read More

Keeping Marketing Simple / Ten Simple Steps

1. Business CardsIt is very important to market yourself via business cards. You should be making a conscious effort to hand out ten per day at the... Read More

5 Tips on Establishing Yourself As An Expert In Your Community

Wondering how to get new patients into your practice? Wondering how to distinguish yourself as unique from the other practitioners in your community? Here are 5 surefire... Read More

Hispanic Market Reality and Purchasing Power

How many Hispanic people live in the US currently. Well there are 35.2 million who are here legally and have 100% undebatable legal rights. Of that 35... Read More

How to Convey Trustworthiness in Direct Mail Marketing Sales Letter

A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. We live in the... Read More

Dramatically Improve Your Marketing Results With These 6 Simple Steps

What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn't have your... Read More

The Secret to Good Writing

Skilful business writing involves getting your message across simply and quickly. This often means writing in a style that is easily read and understood by a broad... Read More

Top Five 2004 Required Marketing Tips Needed to Succeed

When marketing your practice, as well as designing yourbrochure, web site, business card, flier, advertisement, orother marketing effort, we recommend investing the time andeffort needed to effectively... Read More

Customer Retention with a Personal Touch

Personal contact with customers is a crucial element in the success of any new business ? and it's one of the most common casualties of growth. As... Read More

Future of Marketing Part 2

In Part 1, I discussed how traditional marketing is no longer working the way it used to. This is happening for a variety of reasons -- people... Read More

Dont Use Yourself as Your Pricing Yardstick

"I wouldn't pay more than what I charge now."If you are not a member of your target market, toss this thought about your own preferences out the... Read More

How to Turn a Marketing Calendar into Marketing Success!

Do you have a list of marketing ideas that you'd like to implement, but just never seem to get around to actually doing some of them? Who... Read More

Practice Marketing: How to Answer What Do You Do? to Increase Prospects, Publicity and Profits

"What do you do?""I'm a CPA. What do you do?""I'm a stockbroker."End of conversation.And the end of an opportunity to promote you and what you do in... Read More

Writing Guarantees that Sell

"This offer is good but can you guarantee it."Why write a guarantee for your product or service? It reduces the risk in the eyes of your customers,... Read More

Off The Shelf Software for Making Business Lists

Available to all small businesses are business lists, which come on CD ROMs. This off the shelf business list software can help you in your small business.... Read More

Successful Non-for-Profit Fundraising Letters Share Eight Qualities

You'll be encouraged to know that the art of writing effective fundraising letters can be learned. I learned it. So can you.Successful fundraising letters share a number... Read More

Does The Market Really Want It?

At the very heart of any successful marketing strategy is the determination of what your present and prospective customers need, want, and desire. You have to find... Read More

Writing To Overpower Your Competition

"We don't have any competition. We're a truly a one-of-a-kind company." I've heard that line from clients for years. I wish it were true, but it's simply... Read More

How to Win a Price War

Any economics student can tell you that price is a matter of supply and demand. The market will bear a certain price point and settle into equilibrium.... Read More

Top Five Tips for Marketing that Gets Results

When marketing your practice, as well as designing your brochure, website, business card, flier, advertisement, or other marketing effort, I recommend investing the time and effort needed... Read More

Three Alternative Methods On Getting Quality Testimonials with Bonus

Here are three alternatives to increase your testimonial numbers or their quality. Create an online diary or blog, use an auto responder method, set up a form... Read More

Love My Dentist

I love my dentist! When is the last time you could say that about yours?True, dentists do tend to get a bad rap (remember Steve Martin's sadistic... Read More

Marketing Through Associations

©2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking for new list sources - everybody's tired of mailing to the same lists. If you're not in... Read More

2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around

Here is a powerful tip on how to substantially increase the traffic to your business weather it's online or bricks & mortar. The best news is that... Read More