|
|
|
|
|
|
|
Non-Aggressive Marketing Ideas for Enterpreneurs
Do you cringe at the thought of trying to promote your business ? Does it feel like "selling yourself" or egotism? Many individuals are not comfortable with marketing dimension of running a business.
This leads to an inner frustation for many and inner conflicts. Whether this is due to one's passion for one's true interests, a dislike of networking or another root, there may be a way around blatant self-promotion.
When someone receives something of value for free, trust and good feeling naturally arise. Giving away a free item or service are very effective marketing strategies. This will acquaint a new person with your product and company plus can be a non-agressive means to re-contact former customers or clients. Has anyone came to your office or company for a few months but hasn't returned for a year. Mailing a coupon or a booklet to that person could be a way to re-establish contact. People get very busy and may have been thinking of contacting you but it became something on the back burner that was buried.
Here are some concrete examples and strategies that have proven to be effective:
1) Many local newspapers will run without cost a free service listing in the announcements section. If you would like to get the word out about your business or company, set aside a 2 hour block on a Friday and send out a press release such as, " Janet Jinet will be available for free 15 minute phone consults Friday, March 13 from 3-5 at xxx-yyyy." You can give advice or ideas to people during that 2 hour block of time. Don't label yourself by saying, "I'm not a consultant". Think about what you know and what information you can give someone who calls you.
3) Send to a former client or customer a two for one offer, 20 percent off coupon or some type of special.
3) As a social worker and yoga teacher, I was looking to expand her practice and classes. I wrote a 24 page booklet on Stress Reduction in Daily Life, incorporating tips from yoga, psychology and meditation. At a local health food store I found a place at the counter under the bulletin board where people were allowed to leave brochures and materials. As a result of leaving a stack of 50 booklets, that week 2 new people attended my yoga class and she received a new psychotherapy client. As an added plus, the therapy client gave the booklet to her best friend who began sessions. A month later a financial planner in my yoga class bought 500 booklets to give as a free Christmas gift to her clients with her sticker on the cover which she used to promote her own business.
4) Network with others and do an exchange of flyers with someone in a non-competing field. For instance, a chiropractor could call a mattress store and each could have the other's flyers in their place of business.
5) Local libraries are open to free classes and reach a large population through their regular press releases.
Use your giving energy to build your practice rather than try to change and become a "marketer" . We work best in using our natural energies rather than fighting with ourselves to become someone else.
Dee Cohen is a licensed social worker and certified yoga and meditation teacher in Florida. Visit http://www.outside-the-box.net for ideas on marketing your business.
Advertisement: Honest Riches - Click Here!
Advertisement: Lost AdWords - Click Here!
Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!
Advertisement: Who Loves Money? - Click Here!
Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!
CNNMoney.com - 13 hours ago
Ace Marketing & Promotions Inc. (OTCBB: AMKT) announces that IMAX Theaters is piloting Proximity Marketing at its Palisades theater location in NY, ...
Bizjournals.com, NC - 10 hours ago
Database marketing firm Merkle Inc. has signed up the Limited as a new client in a three-year contract. The Columbia firm will analyze customer data to help ...
Merkle Selected by The Limited to Support Integrated Customer ... MarketWatch (press release)
all 17 news articles
Boston Globe
Bizjournals.com, NC - 14 hours ago
United Parcel Service Inc. rival FedEx Corp. will cut its marketing budget by more than 25 percent for 2009, the company recently disclosed on its blog. ...
FedEx cuts marketing spend by more than 25 percent Reuters
FedEx to reduce marketing budgets by 25% Brand Republic
all 84 news articles
Bizjournals.com, NC - 14 hours ago
Downtown Greensboro marketing firm Bouvier Kelly has won three awards from the Carolina Healthcare Public Relations and Marketing Society for its work with ...
CNNMoney.com - 4 hours ago
TMI's marketing plan includes a program where LTC facilities can lease the equipment necessary to perform skin assessments and store the necessary data ...
Wellstar/TMI Announces Estimated Three-Year Revenue Projections MSNBC
all 9 news articles
Seattle Post Intelligencer
Sun-Sentinel.com, FL - 11 hours ago
By Sarah Talalay | South Florida Sun-Sentinel University of Florida fan Michelle Jackson has her outfit for college football's national championship game ...
BCS is a political football in 2009 CNN
all 2,805 news articles
CNNMoney.com - 14 hours ago
Proton will start by marketing a variety of enhanced water products that provide health benefits for people and the planet as well as the commercial product ...
MSNBC - 1 hour ago
The initial stages of marketing the properties for sale have already begun, and the Company will expand those efforts now that the properties are completely ...
Indianapolis Star, United States - 11 hours ago
With a team of 25 brokers and additional market research, marketing, and client support staff, Summit Realty Group specializes in office, industrial, ...
Streaming Magazine, FL - 7 hours ago
NEW YORK -- January 8, 2009: Katz Media Group has launched a new national marketing unit, Katz Marketing Solutions, to create custom solutions that "exploit ...
Katz Media Group Reorgs to Trim Costs MEDIAWEEK
Katz Media Group Launches National Marketing Unit to Exploit the ... Earthtimes (press release)
Mega-rep Katz cuts staff Radio Business Report
AdAge.comall 22 news articles
Down To The Wire
When you want to win and woo new clients with national publicity -- and don't have an enormous budget to distribute your message -- turn to the... Read More
How To Create A Complete Referral Marketing System
These steps are taken from the Referral Flood Marketing Program. Referral Flood is an insider's shortcut to referral marketing and features over 4 hours of audio training,... Read More
Making Your Mark With The Millennials
Generation Y--The second-largest crop of young people in America's history, offspring of the Boomers-80 million of them, nearly 27 percent of the U.S. population-are in their late... Read More
Spice It Up! Rib Festival Teaches Us About Product Value
The Rib America Festival is a fun filled family event featuring award winning BBQ and live entertainment from national, regional and local talent. Each rib cooker features... Read More
Put Your Marketing To The So What? Test
Want to get Better at your Marketing today?For many service business owners, marketing can be a real mystery. We don't really know exactly how it works. We're... Read More
Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business
Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?) In the past six... Read More
Marketing is More Than a Token Process
"Necessity is the mother of invention!" The first time I heard this was nearly twenty years ago when I was introduced to Tony Robbins' material. I was... Read More
Business Cards and Business Etiquette
One of the very basic conditions of being a successful businessman is to get people (your existing or prospective customers) to like you and a very basic... Read More
Practice Marketing: How to Answer What Do You Do? to Increase Prospects, Publicity and Profits
"What do you do?""I'm a CPA. What do you do?""I'm a stockbroker."End of conversation.And the end of an opportunity to promote you and what you do in... Read More
Writing Marketing Copy That Sells
When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them. You want prospects to read not... Read More
Attracting New Business on a Shoestring Budget
In a recent marketing workshop I attended, I discovered that most business owners rely on just two or three strategies to attract new business. Even well-established companies... Read More
Help! What Happened?
Let's be honest, when you're writing sales material for a product, there are a frightening number of things that can go wrong, aren't there?Remember Murphy's Law: what... Read More
Features vs. Benefits vs. End Results
If you've been in the copywriting realm for very long at all, you've heard the phrase "features vs. benefits." It's a fundamental copywriting principle and driving force... Read More
The Surprise Inside!
Think about all those Cracker Jacks you ate as a kid. What's your lasting memory? I'm guessing it's not the taste, but the surprise inside ? that... Read More
No One Gives A Damn About Your Business. Unless You Give em A Reason To
The good news is that there are thousands of people looking for what you offer. The bad news is that those people are extremely tough to attract... Read More
How To Be A First Class Marketer?
Did you now how to follow up a new customer with less phone calls?First thing for you to know that you only have about 5 minutes for... Read More
Direct Mail Response Rates Low? Eliminate These Mistakes
Are your direct mail response rates lower than you expect? Check your sales letter or direct mail package against this checklist to uncover the reasons for your... Read More
Use a Guarantee In Your Headline To Increase Trust
Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. After all, if you guarantee it, you must... Read More
Small Business Marketing Tip ? Putting the Customer First.
I am a great believer in the keeping to the basics ? the totally obvious things that we all learn in Running Your Business 101, and then... Read More
Alarming Marketing Trend
One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a... Read More
Demographics For the Masses
Information is the lifeblood of the economy. That's especially true for businesses, because the ability to identify current customers and locate new customers makes the difference between... Read More
Why Cutting Prices Is Like Cutting Your Own Throat
Why cutting your prices is like cutting your own throat. It's the oldest sales tactic in the world? ... Read More
How Price Gouging Can Hurt Your Business
"Price gouging" is an emotional, inflammatory term. Everyone is against it, but only buyers, angry over excessive profit-taking, proclaim it. As a seller, how can you reap... Read More
Seven Secrets For Building Customer Loyalty In Your Restaurant
Imagine how much your sales and profits would increase if each of your customers come back just one more time a week or a month. You would... Read More
Networking Magic
YES-- it is true that Networking is an art that must be mastered. However, for those of you that are new to the networking game and the... Read More
Consider Consumer Psychology
In your marketing efforts, be they on or offline, it's wise to consider the psychology of the consumer you are targeting. If you've done your homework you've... Read More
Fair Measures Corporation
A case study in online "thinking outside the box" The Fair Measures Corporation Web site, at http://www.FairMeasures.com contains over 500 pages of free in-depth legal... Read More
Copy SoapNet and Make Money
Whether you want to admit it or not, soap operas may hold the key to your home business success. This article includes a few home and small... Read More
Brochures that Generate Sales Leads (and How to Write Them)
One rule in direct mail is that your letter sells your offer and your brochure sells what you're selling. For example, let's say you mail a classic... Read More
Where to Look for New Donors for Your Fundraising Letter Appeals
Have you ever studied your best donors and wished you could clone them all? Maybe you can, with a bit of creative thinking.1. Friends of current supportersThe... Read More
Laws of Marketing ? The 10 Immutable
Most marketers believe that anything is achievable if you are energetic, creative or determined enough. But laws of marketing follow laws of business, and if you violate... Read More
7 Marketing Lessons I Learned From the Muscleheads at Golds Gym
Can I share a secret with you?I love working out. So much that several years ago I considered a career in fitness. I modeled for Reebok and... Read More
The Real Path To Big Bucks On The Internet!
"Instead Of Wasting Time Trying To Hit The Lottery Of Internet Riches, Focus On Building Your Business One Sweet Income Stream At A Time!" Eric (one of... Read More
How Do You Know Your Clients Cant Pay More?
"My clients can't afford higher rates."When more than 330 business owners and self-employed professionals checked off reasons why their income was not going through the roof, this... Read More
Mission Position
Ahh, the mission statement. For some companies it simply describes their purpose for existing. For others it permeates the overall culture of the company. Some see its... Read More
20 Tricks to Help Get That Envelope Opened
When your envelopes aren't opened, you can't make money! Beforeyou can get an order, the recipient of your mailing package mustfirst open the envelope. Unfortunately, many recipients... Read More
Discovering The Benefits That Hook Your Prospect
Benefits! They're what marketing is all about. No doubt you've heard the mantra over and over: "Benefits, not features.. Benefits, not features."So how do you tell the... Read More
The Five Most Common Joint Venture Marketing Mistakes To Avoid
Joint Venture marketing has become a highly popular way for small businesses to maximize their profits. When two or more businesses combine their resources synergistically, it creates... Read More
Quick and Instant Marketing Soup
Everything happens Quickly and Instantly on the Internet. In the blink of an eye your easily transported around a whole planet. It's a smorgasbord !! The web... Read More
10 Elements Every Direct Mail Piece Should Have
Don't want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw... Read More
Marketing to Women -- Can I Buy You A Clue?
A while back a small business owner paid me a visit. He wanted help marketing his fitness business to women. Before we even started talking, he handed... Read More
Tricks of the Trade: Design your Booth for Maximum Impact
The fight for your customer's attention at a tradeshow has never been so intense. Budget cutbacks in the travel sector means that buyers spend less time than... Read More
How to Turn Your Marketing Into a Money-Making Machine - Preparing for Marketing That Yields Results
The usual complaint from companies is that Marketing simply does not yield as expected. So much effort, time, and money goes into campaigns, and yet the frustrations... Read More
The Easiest Marketing Plan Youll Ever Find
When it comes to marketing there's simply too many choices. I often find clients are totally perplexed about which marketing tools they should use and how to... Read More
Are You Playing Checkers or Chess?
When you think about how to attract more clients for your professional services, are you playing checkers or chess?You're playing checkers when you...* Attend a networking event... Read More
Making a Hit with Your Marketing Campaign
Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter,... Read More
Fax Marketing : Reaching a New Niche of Customers
Traditional marketing and advertising assumes that all of your customers are traditional people. Even newer technologies like email assume that the best way to reach people is... Read More
Logo Facts
What makes one logo better than another?Simplicity.A good logo works in the simplest form. It is a memorable representation of your brand and inspires confidence in your... Read More
Getting Your Services Used
Every day I talk with professional service providers who do great work, have a valuable service that really helps people?and struggle to get their services used as... Read More
4 Steps to Successful Offline Drawings
There are many different ways to market offline, each important to your success. One of these being drawings. Not only does having a drawing bring attention to... Read More
Positioning For Success
According to military historian David Chandler the campaigns of Napoleon Bonaparte consistently rose above the expected. For more than 20 years Napoleon showed genius and skill as... Read More
Marketing Strategy and Template for Independent Professionals
Having a marketing strategy and marketing approach is very important. Thus, instead of recreating the wheel, here is a short, sweet, easy-to-understand marketing strategy template to help... Read More