Sales and Marketing: Can One Exist Without the Other?

Simply put the marketing people and the sales people depend on each other 100%. One cannot say that a marketing department is any more or less important then the guys who are closing the deals in the sales department. Indeed, one would not survive a day without the other which is why in many smaller companies the account manager are responsible for both functions.

The very simple axiom of business is that in order to sell something you must first inform people that it is for sale. On the other hand, if you cannot close a deal after informing your buyer and bringing him all the way to the closing point, then all your marketing efforts were in vain. Both functions are absolutely integral to any business.

Certain sales jobs are looked down on by consumers, while marveling at the wonders of marketing departments. The glorious commercial messages that come across the TV screens of millions of households are somehow not linked to the sales people who will sell you the car or the vacation. Yet without these people, these fine tuned commercials would be a complete waste of time. Without the salesman business would come to a complete standstill.

While the practices of some sales people are what gives the whole profession a bad name, many sales guys are very much integrated marketing departments. From telemarketers to huge pharmaceutical district managers the role of the sales and marketing is the same: inform and sell. Marketing is information while selling is essentially the distribution. The concepts are linked and cannot be separated.

Gene Leshinsky EnkiTel Communications http://www.enkitel.com

EnkiTel Communications is a telecom marketing company specializing in prepaid dial around international phone plans. We are committed to the safe records of all of our customers and have excellent systems in place to prevent fraud.

____________________

Advertisement: Honest Riches - Click Here!

Advertisement: Lost AdWords - Click Here!

Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!

Advertisement: Who Loves Money? - Click Here!

Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!

---

10 Tips to Grow Your Business Plain & Simple

"Try not to become a man of success but rather to become a man of value." Albert EinsteinRecently I heard a statistic that the majority of businesses... Read More

Simple Marketing Idea - Big Marketing Results!

Have you ever noticed how many times it's the simplest concepts that end up working the best?The same is so true when it comes to marketing. I'm... Read More

New Years Planning Critical Success Factors

New Year's is a good time for strategic planning or re-planning your business. But don't think that's the only time. If you feel the need to re-consider... Read More

The Real Path To Big Bucks On The Internet!

"Instead Of Wasting Time Trying To Hit The Lottery Of Internet Riches, Focus On Building Your Business One Sweet Income Stream At A Time!" Eric (one of... Read More

5 Steps To Help Fail-Proof Your Growing Service Business

Business startup and failure rates are scary...In The USA...- Every Year Over 1 Million People Start A Business- By The End Of The First Year 40% Of... Read More

Top 10 Tips To Market & Build Your Professional Practice

In building and running a professional practice (or any small business or a home-based business), there are many items that must be monitored closely. As a small... Read More

More Marketing Dope

Direct marketing can make you very successful, but you've got to understand the basics. Here are some more gems of the industry that can take you from... Read More

Determining Visitor Types

The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As... Read More

10 Steps to a Great Newsletter

A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten easy steps for newsletter success.1) Define Your... Read More

Differentiate or Die

Sounds pretty harsh, doesn't it? Well, I can tell you from personal experience with both my own business and with my clients, "differentiate or die" is not... Read More

Promotions That Build Profit

Promotions are everything you do to let your customers know you exist. Good marketing techniques can help eliminate the "I didn't knows" from your clients and would-be... Read More

Comprehensive Marketing Details Not Found in Beginner Books

If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data... Read More

Motivating Shoppers with Online Coupons (Part 2 of 2)

Last time we discussed how online coupons and promotion codes can motivate buyers. We discussed examples of coupons and some of the aspects of these offers that... Read More

Marketing is More Important Than Expertise

Being a master of your craft, skill, or talent doesn't ensure the success of your business. You can be the greatest at what you do, and if... Read More

The 30 Incredible Ways To Sell Your Products Now and Sell More

How to sell more and sell quickly online for your products and service? Here is the long list for your reference. 1. Turn your ad copy... Read More

Keeping Marketing Simple / Ten Simple Steps

1. Business CardsIt is very important to market yourself via business cards. You should be making a conscious effort to hand out ten per day at the... Read More

Niche Marketing: The Affiliate Angle

If you're just dipping your toes into the waters of Niche Marketing for the first time then Affiliate marketing is the ultimate low risk choice to get... Read More

Misrepresentation - Through Silence!

We're back to the subject of ethics, more specifically, business ethics.But unlike ethical dilemmas we've discussed in the past - when people are confronted with bizarre, freak... Read More

Market Your Identity

One of the most critical but overlooked parts of business success is using your identity. If you want to build a successful business you have to strike... Read More

How to Run a Successful News Release Program

Marketing public relations gives you cost effective ways to reach your audience. The trade-off, however, is time. It takes time to develop and execute public relations programs.... Read More

Why Your Sales Copy Should Be Written As If It Will Never Be Read At All!

What is enthusiasm?Well, consulting good ol' Mr. Webster, you could stake a claim that enthusiasm is "an absorbing possession of the mind by an interest, study, or... Read More

Private Practice Marketing: 3 Secrets I Wish I Knew When I First Started Out

I don't know about you, but I am still waiting for my first class in graduate school about how to develop, market, and run a private practice.I'm... Read More

Design Direct Mail Postcards Back-to-Front to Boost Response Rates

Conventional wisdom says that the front of a direct mail postcard is for the picture and the back is for the address, stamp and a short message.But... Read More

Marketing Success - Marketing Strategy - Brand Identity Guru

Marketing message x Credibility x Visibility = Marketing SuccessThese three variables, when working positively together, create success. Period. But determining how to get those variables to work... Read More

Knowing When To Charge More and To Charge Less

More And MoreIt was notable that when I started my business twenty years ago, I came up with a certain "minimum" profit I wanted to make. Within... Read More

Tooting Your Own Horn

"If he who has a thing to sell Goes and whispers in a well, He won't be so apt to make the dollars As he who climbs... Read More