|
|
|
|
|
|
|
|
|
|
|
Telemarketers... ooohhh... I'll bet we've all got a nice story to tell about these guys & gals don't we?
Well here's a story i'll never forget and I'll show you how to turn a sales call into a sale for you!
So I'm sitting in my office one day and mind you at the moment I didn't have a helper to screen my call for me and don't you know it, I get a telemarketer.
See, I used to be in a few network marketing programs and I know how hard it is to get rejections on the phone. Some of us take it very personal and some just don't care. But I assert you this, whichever one you are, cold calling isn't an easy business.
When someone calls me to sell me something I will only talk to them if they too will listen to a promotion I'm offering, only fair right? You'd be amazed at how many won't listen to you so why would you listen to them?
I make it a point to tell them that my specialty is promoting and if they want to have any of my time, they will have to listen to me 1st. No exceptions.
So one day, I get this call from this really nice guy who completely understood my deal and accepted to hear what I had to say. Usually, I will pick one of my clients and and only promote that one client to the other person on the phone. Trying to promote 2 or more at a time is like road kill, you don't want to confuse the other person.
With this conversation on the phone with this telemarketer I explain to him that I have a client in the Transport industry and he deals with all kinds of shipping services. What I usually do is ask the other person on the phone if he can recall anyone who mentioned to him that they needed to ship something!!!
With that, this gentlemen on the phone says "I'm actually looking into shipping a small package overseas". Now, I'm fully aware that he can just say whatever he wants and possibly get me to finally listen to him so I immediately conferenced him with the transport company to give them his contact information so that they can send him an information package.
Once the call was complete, I returned the favor for allowing me to discuss one of the promotions my company was taking care of and asked the gentlemen to explain what it was he was calling for. It turns out that he was trying to sell a magazine subscription for health issues. I told him that I wasn't interested but I had a client who was in the health industry so I gave this gentlemen my clients information to contact him
Going back to the transport company, it turned out that the telemarketer actually did take their services and in return the owner of the transport company took a year subscription of the health magazine I told you about!
Now that's not often it happens like the way it did but just remember that telemarketers are people as well and they too also know other people. There's a great book that I feel is of the best on this type of promoting and anyone committed to their sales should read it...
It's called: Endless Referrals By: Bob Burg
"A must read".
So next time a telemarketer calls you, you'll know what to do and if they reject hearing your offer, be kind and let them go!
Hope you've enjoyed my story!
About The Author
Martin R. Lemieux Smartads - President http://smartads.info
Affordable Web Site Design & Web Site Marketing http://flyinggelatingames.com
Web Site Awards & Webmasters Playground
http://mindpower.smartads.info
Food for your mind & Entrepreneur Traits
Read over 200 articles on advertising!
WANT TO REPRINT THIS ARTICLE ?
You may use this article on your site as is but you MUST send me a note support@smartads.info Thank You! Go here: http://www.smartads.info/contact
Advertisement: Honest Riches - Click Here!
Advertisement: Lost AdWords - Click Here!
Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!
Advertisement: Who Loves Money? - Click Here!
Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!

Having a marketing strategy and marketing approach is very important. Thus, instead of recreating the wheel, here is a short, sweet, easy-to-understand marketing strategy template to help... Read More
What is the single most important thing you can do as a business owner? That is a question that this week I think I have found an... Read More
Want to get Better at your Marketing today?For many service business owners, marketing can be a real mystery. We don't really know exactly how it works. We're... Read More
As an educated professional, your success is based on what you know, your education, your intelligence, and your creativity. Even if you're just starting out, you've achieved... Read More
In business, having competitors goes with the territory. There's almost always someone selling the same product or service you are selling, or at least trying to solve... Read More
With promotional items there are standards: t-shirts, mugs, note cubes, calendars, magnets and keychains. Then, there is the really creative. Sometimes with a specific campaign, you may... Read More
If you're reading this article, chances are that you, like most professionals these days, understand the value of the Internet. It may be where you go to... Read More
Preparing a Marketing Plan for your product or service is a real eye-opening experience. While we all hope that our product or service will appeal to the... Read More
Everything you've ever learned about marketing and advertising is WRONG. Everything you've ever heard everything you've ever tried, everything you've ever done, it's all WRONG.Hello, my name... Read More
More And MoreIt was notable that when I started my business twenty years ago, I came up with a certain "minimum" profit I wanted to make. Within... Read More
A church in my community provided me with one of the best examples of understanding the consumer, which I've ever experienced.Once a month a church in my... Read More
In building and running a professional practice (or any small business or a home-based business), there are many items that must be monitored closely. As a small... Read More
Some people have little difficulty attracting and maintaining clients who have higher discretionary funds to spend for solutions. Others can't get to first base. If you are... Read More
Ann Landers, Dr. Phil and Roger Ebert take pleasure in being recognized as leading experts in their respective fields. Because of this status they enjoy greater... Read More
Marketing Ideas Without Action Get You NowhereYou want to grow your small business, but how do you do that? Many of the small businesses I work with... Read More
Networking on the Internet is the same as networking in person, or is it? Let's take a conversational tour together on this topic.At an in-person networking event... Read More
The Logo: a little historyLogotype, commonly know as a logo, is a design, a graphic representation/image/trademark symbolizing one's organization. Designed for instant identification, a logo can appear... Read More
Are you willing to spend $1.25 to raise $1? To lose money to make money? You should be. Most donor acquisition mailings never pay for themselves. They... Read More
You can use great design and copy to get a better response.When you send a mailing to your customers or prospective customers you are counting on making... Read More
Highly effective marketing is accomplished when your marketing materials and marketing strategy work together to reliably move your prospects through your sales process.Have you ever caught a... Read More
With so much money invested on innefective advertising, it's time to look at some good old fashioned ways of generating new business. One tried and tested way... Read More
"?A powerful agent is the right word?" --Mark TwainAnd what true words those are! Your marketing efforts have the ability to succeed?or to fail?based on the words... Read More
Want to know what the highest-impact, lowest-cost tool is in your marketing toolkit? First, here are ten reasons to start using this tool right away:1. It won't... Read More
Whether you want to admit it or not, soap operas may hold the key to your home business success. This article includes a few home and small... Read More
I Hate Cold CallsLong before I started my business, I realized that I wasn't good at telephone sales and that I would need to generate leads in... Read More
Which pulls the best response, a postcard, a self-mailer or a letter? The answer, you'll be irritated to know, is clear. It depends.The success of your mailing... Read More
Voice Mail is a classy name for "answer Machine". Problem is, people at home had answer machines long before most businesses. When the answer machine industry finally... Read More
Bob called last week from Phoenix, Arizona with some stunning news about his web site. He first contacted me in the fall of 2003. He had a... Read More
Most people mistakenly assume that when you talk about marketing, you're automatically talking about "Tactical" marketing - placing ads, generating leads, sending out mailers, attending trades shows,... Read More
Feng Shui is the Ancient Chinese practice of configuring home or work environments to promote health, happiness, and prosperity. By utilizing elements such as light and color,... Read More
This article is meant to be a brief review and reminder of some valuable yet often bypassed techniques to collect data on international markets and consumers.When thinking... Read More
One of the most rewarding, inexpensive, under-used, and effective methods of marketing is to tie in your marketing efforts with the efforts of others.The cost of acquiring... Read More
Many businesses today overlook the importance of business cards as a very powerful marketing weapon. Their business cards contain just a name, company, address and phone number.... Read More
As a small business owner, you are grateful for all of your clients or customers. But did you know that small business lose over 62% of sales... Read More
There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to... Read More
Most businesses realize that they are simply a click away from any corner of the globe. Well, actually two if you include the Yahoo! search a potential... Read More
"You can make more friends in two months by becoming interested in other people than you can in two years by trying to get others interested in... Read More
It's a startling fact: almost all entrepreneurs aren't marketing their businesses effectively. Marketing goes much deeper than advertising. It begins with having the proper mindset. These five... Read More
"What do you do?""I'm a CPA. What do you do?""I'm a stockbroker."End of conversation.And the end of an opportunity to promote you and what you do in... Read More
Are you planning an event or participating in a trade show any time soon? If so, consider the following 10 low-cost marketing tactics before mailing your payment.Event... Read More
One of the most cost effective marketing strategies you can utilize is an online newsletter, also referred to as an E-Zine.You can provide valuable content to your... Read More
If anyone was to ask me what my greatest strength was I'd say curiosity. The reason I would say that is because curious people learn a lot.... Read More
One of the things that makes the Internet fun is all the message boards and forums. You can sound off about nearly anything, get and give advice,... Read More
Unless you've been in a dimly lit cavern for the past several decades, you know that "Baby Boomers" is the collective name given to the 76 million... Read More
Do you want to successfully market your business franchise online? Here's an internet strategy you can use for your franchise opportunity.1. Design a very simple web site.I've... Read More
The N-word! We all know the value of networking and we feel we should be doing more of it. Unfortunately, for too many of us the very... Read More
35 Ideas to Spark Your Creativity:There are 3 ways to grow any business. Just 3:- Get more customers- Get more from each sale- Sell to each customer... Read More
Who says scientists can't market? Here are 10 easy marketing ideas that a group of folks at the National Institute of Standards and Technology came up with... Read More
Why does your business need a business card?Business card is a powerful piece of card handed out to your clients or given to you by someone which... Read More
Here's a proven, and truly easy way to start increasing your sales, immediately.All you need to do is add these 2 words to your selling system, and... Read More
If ever there was a lazy way to easy profits in mail order it hasto be the concept of letting someone else do all the work foryou.... Read More
One of the keys to creating a successful business is finding a market niche that is small enough to corner the market but big enough to make... Read More