|
|
|
|
|
|
|
The REAL Key To Successfully Marketing Any Product!
The REAL key to successful marketing of any product is building relationships. The most successful tools for this strategy are forums, communities, coops and the new form of media desktop software, i.e. "Your Easy Street's" new Media Pilot. In order to properly build product sales, you must gain trust and understand the needs of the people you are selling to, or you'll get poor returns on your efforts and investments.
In regards to the forums, If you want others to read your post, then read and respond to the posts of others that relate to your interests. Learn about what people in your business are looking for. Listen to their needs and then respond where you can genuinely assist in providing what they REALLY need. You will be successful
A perfect example can be seen in this situation: When I was a Retail Key Accounts Manager for a fortune 500 company, I sold in hundreds of thousands of dollars in promotional products monthly, to chain stores i.e. Walmart, K-Marts, Eckerds Drugs, etc. In order to continue sales and meet my quota, I had to maintain a certain level of sales in the stores. Now, if the buyers of these particular chain stores had no confidence in my products or suggestions, then they would not buy from me and I would have been out of a job! Therefore I had to build a good relationship with them and show my good intent. They hated salespeople who came in a dumped truckloads of product on them with a sweet tongue. They way I showed good intent was in taking time to develop complete promotional plans designed to sell through those promotion product orders. In order for me design effective promotional plans, I had to take the time to learn about their customers and their buying patterns.
Without spending too much more time on this subject, the point to all of this is "Take the Time To Learn About Your Customers"! Don't just attempt to sell your prospects a bill of goods to get your profits going and then your gone when the sale is done! Today's prospect is more intelligent and they will sense your intentions. Your sales will reflect this! Show your prospects your good intent by actually LISTENING to their needs and tailoring your business product to those specific needs. If you do this, you will succeed in any circle of business, beyond your wildest dreams!
Today's Motto: Invest in your business with a huge dose of Good Will. Your customers will sense your sincerity and listen to you.
Carolyn McTush is an internet marketing consultant for small businesses and private individuals world wide. With 15 years experience as a high powered sales & marketing professional, and 8 years as an internet marketer she has expertise of both online and offine marketing concepts. She publishes a bimonthly newsletter/ezine called "Home Business Money Makers" http://tinyurl.com/lb60 . It was developed as a part of a coaching system for her students and is now available to the public. Information about any tools mentioned in this article can be found there. She can be contacted at 1-888-800-6339 ext. 1638
Advertisement: Honest Riches - Click Here!
Advertisement: Lost AdWords - Click Here!
Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!
Advertisement: Who Loves Money? - Click Here!
Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!
CNNMoney.com - 15 hours ago
Ace Marketing & Promotions Inc. (OTCBB: AMKT) announces that IMAX Theaters is piloting Proximity Marketing at its Palisades theater location in NY, ...
Bizjournals.com, NC - 11 hours ago
Database marketing firm Merkle Inc. has signed up the Limited as a new client in a three-year contract. The Columbia firm will analyze customer data to help ...
Merkle Selected by The Limited to Support Integrated Customer ... MarketWatch (press release)
all 17 news articles
Reuters
Bizjournals.com, NC - 15 hours ago
United Parcel Service Inc. rival FedEx Corp. will cut its marketing budget by more than 25 percent for 2009, the company recently disclosed on its blog. ...
FedEx cuts marketing spend by more than 25 percent Reuters
FedEx to reduce marketing budgets by 25% Brand Republic
all 43 news articles
Bizjournals.com, NC - 15 hours ago
Downtown Greensboro marketing firm Bouvier Kelly has won three awards from the Carolina Healthcare Public Relations and Marketing Society for its work with ...
CNNMoney.com - 6 hours ago
TMI's marketing plan includes a program where LTC facilities can lease the equipment necessary to perform skin assessments and store the necessary data ...
Wellstar/TMI Announces Estimated Three-Year Revenue Projections MSNBC
all 9 news articles
Boston Globe
Sun-Sentinel.com, FL - 13 hours ago
By Sarah Talalay | South Florida Sun-Sentinel University of Florida fan Michelle Jackson has her outfit for college football's national championship game ...
BCS National Championship notebook Dallas Morning News
BCS is a political football in 2009 CNN
all 3,737 news articles
CNNMoney.com - 16 hours ago
Proton will start by marketing a variety of enhanced water products that provide health benefits for people and the planet as well as the commercial product ...
MSNBC - 2 hours ago
The initial stages of marketing the properties for sale have already begun, and the Company will expand those efforts now that the properties are completely ...
Indianapolis Star, United States - 12 hours ago
With a team of 25 brokers and additional market research, marketing, and client support staff, Summit Realty Group specializes in office, industrial, ...
MediaPost Publications, New York - 1 hour ago
by Erik Sass, 7 hours ago Katz Media Group is launching a new national marketing unit that will focus on creating custom solutions for advertisers that take ...
Katz Launches Katz Marketing Solutions Streaming Magazine
Katz Media Group Reorgs to Trim Costs MEDIAWEEK
Katz Media Group Launches National Marketing Unit to Exploit the ... Earthtimes (press release)
Radio Business Report - AdAge.comall 24 news articles
Marketing From Both Sides Of The Ball
In the world of business, marketing is often conveyed as a game. It is not uncommon to hear or read of a company "playing the marketing game"... Read More
An Easy Start to Mail Order
Listing names of Big Mail Requestors, and sending out packages ofBig Mail is an easy way to get your start in the business ofselling by mail. There... Read More
After The Mailing Is Done, What Happens Next?
If you're doing any sort of marketing effort, whether it's getting news coverage or sending a postcard, you must be prepared for what happens next. If you're... Read More
Roping In Loyal Customers While Making An Extra Profit!
You've probably bought a book or two at one of the major chain bookstores. When you're checking out, you get asked if you have the "discount card."... Read More
Marketing is More Important Than Expertise
Being a master of your craft, skill, or talent doesn't ensure the success of your business. You can be the greatest at what you do, and if... Read More
Marketing Manual Sample Outline
The key to success in any business relies a large part in your ability to market your product or service. Often MBA students spend years studying marketing... Read More
Quick Postcard Design Tips
TIP #1: Avoid the "Too Much Information" Syndrome I've seen many a marketing postcard that just has too much information on it. Too many words... Read More
Breaking The Voice Mail Barrier
Even if you never place a cold call, you still have to reach people by phone. That customer who was so interested last month never called you... Read More
Business Leads
Anyone who runs their own business can tell you how challenging it is to generate business leads on a consistent basis. Finding good leads and generating more... Read More
Viral Marketing
Viral marketing involves the use of surf-exchanges, and if you don't know what a surf-exchange is, its a site that you can join, often for free, and... Read More
How to Manage Your Marketing Mix
Here's the deal: advertisement is not marketing. It's like saying you want to have a garden, but you're only willing to plant the flowers. Forget about watering,... Read More
Multicultural Marketing ? Taking Care of Business At Hand
Multicultural marketing mirrors the changed face of America and is getting the attention of small-business and other organizations looking for an edge in diverse ethnic markets. "Gone... Read More
Don?t Put All Of Your Eggs Into One Basket
I vaguely remember a particular story from my childhood. It had something to do with transporting eggs to market. The main character, a little girl who thought... Read More
How to Booste Your Profit Quickly
There are so many competitions by running business. So you must do something in a smart way. Check this list to see which ones you can use... Read More
The 5 Musts of Marketing
For most of the small business owners I work with, marketing has become the equivalent of a four-letter word. Inevitably, when I ask the question, "Do you... Read More
Market Your Identity
One of the most critical but overlooked parts of business success is using your identity. If you want to build a successful business you have to strike... Read More
Why You Buy, Part Two
More of the findings of the recent studies in behavioral economics:Webers LawA change of stimulus is more emotional and motivational, according to the base: Most subjects tested... Read More
Linking Features & Benefits
I'm sure that you've had those Eureka! moments, too. When a piece of information suddenly helped you see or understand something that hadn't been apparent before.For me,... Read More
A Good Marketer: What?s the Measurement?
As a business owner, you know how valuable being good at marketing is. Yet, I have found working with business owners for the past 20 plus years... Read More
Network Marketing Is Definitely A Relationship Business
Heavily branded websites like amazon.com are household names and carry an implied trust with visitors. However, the vast majority of websites are not well known and are... Read More
The Money Making Secret of The Toll Booth Position
I'm a marketing consultant and at one of my client-companies, acompany that, in less than 10 years, has gone from a $10 millionto a $100 million dollar... Read More
Overview on Qualitative Data Collection Techniques in International Marketing Research
This article is meant to be a brief review and reminder of some valuable yet often bypassed techniques to collect data on international markets and consumers.When thinking... Read More
Beware of Magazine Style Yellow Pages Ad Design.
I have been designing Yellow Page ads for the past 15 years. I have been fully submerged in the medium. Even as I sit here writing this... Read More
Fundraising Letters Are Easier To Write With AIDA
Learn a lesson from professional direct mail copywriters. They follow a time-tested format in their sales letters, a format that you can also follow when writing direct... Read More
Are We There Yet?
Small business marketing is not like taking a family vacation.Did anybody take a family vacation this summer? Do you have children of your own, or do you... Read More
Take My Commitment (to Your Biz) Quiz!
Starting and managing a successful small business takes time, energy, money and a HUGE commitment. But the payoff can also be HUGE, in terms of personal accomplishment,... Read More
Are You Ready To Research Your Market?
Picture this. You develop some product or service, spend countless hours making sure everything is just right, set up a beautiful web site, make sure the ecommerce... Read More
The Seven Deadly Sins of Ineffective Nametags
Your nametag can be your best friend. It can be a lifesaver in meetings, trade shows and events to start conversations when you meet groups of new... Read More
Lessons Learned at the Harvard Business School
"If God wanted to create a perfect punishment for a high achiever, then He would have that person manage a professional service firm," says Professor John Gabarro... Read More
Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget
Just because you have to stretch your marketing dollars doesn't mean their effectiveness will decrease. The easiest marketing solution is often to simply throw money at a... Read More
The 5 Minute Marketing Plan
If I were to ask you right now, what marketing tactics have you used, umm, say in the last month, could you tell me?Chances are you probably... Read More
Making Networking Work
Several years ago, "networking" was the hot buzzword. Everyone was talking about building their network, because this was the secret to becoming incredibly successful. Well, yes, networking... Read More
How to Develop an Effective Company Profile -- and Why
What is a company profile? A company profile is essentially a resume for your company that you use to... Read More
Do You Have This Important Tool in Your Marketing Arsenal?
Many business owners do not understand the authenticity and validation that a simple toll-free number adds to their business presence.It is particularly important that any business owner... Read More
What Does Your Business Address Say?
If you are operating a business from your home and your post office address clearly indicates a home address, you may want to re-think your marketing strategy.A... Read More
10 Elements Every Direct Mail Piece Should Have
Don't want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw... Read More
How to Profit from Your Expertise (Part 1 of 2)
Are you looking for a natural way to market your professional services? What if you could exponentially multiply the number of motivated, pre-qualified prospects you reach in... Read More
Seven Common Marketing Problems Solved by Marketing Operations
Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can be so focused on tactics and fire fighting that they jeopardize their marketing investment. There is a... Read More
Top 5 Tips For Media Selection
Marketers have a wide variety of media at their disposal. Most of us think first of the advertising troika of newspapers, magazines and TV. But there are... Read More
Teaming Up Marketing and Sales
The Pitchers: SalesLet's say you have a new baseball team in town and it's almost time for the first game of the season. Your sales force is... Read More
Marketing Messages: Your 10 Most Important Business Principles
As a self-employed professional, you have two basic strategies for your marketing efforts: Writing or Speaking.No matter whether or not you do both of these activities or... Read More
Private Practice Marketing: 3 Secrets I Wish I Knew When I First Started Out
I don't know about you, but I am still waiting for my first class in graduate school about how to develop, market, and run a private practice.I'm... Read More
Keeping Your Mailing List Clean and Efficient
Your mailing list retains its value best if it is kept clean and efficient. This report will first talk about why you should maintain your... Read More
What to Include in Your Marketing Plan Write-Up
For those new to marketing planning, the thought of completing a plan from start to finish may feel daunting. It need not. The level of detail you... Read More
Creating Customer Value
The purpose of business is to create and retain a customer.Much has been written about customer orientation, customer relationship management (CRM), Customer Lifetime Value (CLV) metrics, Customer... Read More
Ten Ways to Market Your Business by Doing What You Love To Do
Most business owners get so involved in the work of the business that there never seems to be enough time to do the necessary marketing. Even when... Read More
Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers!
So many of you have been telling us that you're ready to get started investing, but "you can't find any deals! and what are the steps and... Read More
Build a Dynamic Business - 10 Steps to Start You Off
It's where your employees are in a 'special place' when they work together. And to get there, they have to be in a culture that is very... Read More
Features and Benefits Brainstorming
This is it what I use BEFORE I begin to write any marketing copy or launch any new product or service. You can complete this with the... Read More
Doing it with Class!
Doctors do it, hair dressers do it, and salespeople can do it too.I have been working with a chiropractor for a few months and when it came... Read More
Motivating Shoppers with Online Coupons (Part 2 of 2)
Last time we discussed how online coupons and promotion codes can motivate buyers. We discussed examples of coupons and some of the aspects of these offers that... Read More
Burnout
Today I want to share a question from a reader who writes:How do I keep from being burned out while cold calling? My job is to call... Read More