|
|
|
|
|
|
|
Universal Principals That Guide Business Growth
Universal principals are those "self-evident" truths that have guided brilliant minds and withstood the test of time.
Today, however, most of us forget to apply them consistently. As a reminder, here are a few Universal Principals based on genius thinking past and present that Baby Boomer Business Owners can use to inspire consistent accomplishment.
Today, I have reflected on my own thinking along with the best genius thinking both past and present and wove them into 10 Universal Principals for both professional and personal growth.
The 10 Universal Principals
1. "Thoughts become things, so think the good ones."
Mike Dooley of Totally Unique Thoughts (tut.com) does a very nice job reminding us that what we think about every moment brings about the experiences we have in life.
2. There is prosperity in action.
T. Harv Eker, in his book Secrets of a Millionaire Mind explains this principal by telling us "Thoughts lead to feelings, Feelings lead to actions. Actions lead to results."
3. Strive to be remarkable.
In his must read book, Purple Cow, agent of change Seth Godin tells us, "Something remarkable is worth talking about. Worth noticing. Exceptional, new. It's a Purple Cow. Boring stuff is invisible. It's a brown cow."
4. Focus on creating value for others and your success level will soar.
"Do unto others as you would have them do unto you," (Luke 6:31) -- is the most fundamental of all Universal Principals. Today, brilliant minds such as marketing wizard Jay Abraham use this thought to remind us to, "Always put your client's needs ahead of your own. Think of the well being of others and focus on YOU instead of ME."
5. "You must get your living by loving." Henry David Thoreau.
While few of us will ever live on Walden Pond, making a living by doing what you love and are passionate about is the most direct way to create a life of balance, satisfaction and abundance.
6. Don't be a chicken crossing the road.
Creative thinker, Joey Reiman, in his book Thinking for a Living reminds us ? "Imagine a chicken in great haste to get to the other side of the road. Between him and his goal are a million moments of life he could enjoy. However, all that is on his mind is the ludicrous pecking order of success. From womb to tomb, all he wants is to get to the other side."
7. Don't hit the ball, swing the club.
I've found golf to be a maddening game. The harder you try to hit the ball, the worse the result. However, when you visualize the result you're after and just casually swing the club the ball flies a mile. Same holds true for achievement in life. The harder you try, the harder it gets. Learn to let go of struggle and just "swing the club."
8. Make it a point to connect and contribute regularly.
We are often sucked into the vacuum of our business life. Be sure to take time to connect and contribute to benefit another person. Do this formally, as in networking and informally as in coffee with a client, prospect or acquaintance. It is the quickest way I know to increase your results both professionally and personally.
9. Always be receptive to learning more.
New ideas are the life blood of living in creative fulfillment. Take in new ideas regularly and act on them. Your abilities will expand and your passion for everything you do will increase proportionately.
10. "Express a lively and sincere gratitude for all the blessings bestowed upon you in your life." Wallace Wattles
Wallace Wattles, in The Science of Getting Rich, reminds us to always express gratitude for both the little and BIG things in our life. Regularly expressing gratitude will attract more of the same.
How to Add Universal Principals into Your Business Life
1. Monitor your thoughts. If a negative thought creep in, STOP, reframe the thought into a positive expression and move on with new vitality.
2. Take action today that leads to the results you are seeking tomorrow. Focus on your long term goal, make a decision to accomplish it and then take specific action everyday to reach it.
3. Understand what is unique and remarkable about your business and life. Then go out and share that distinctiveness with everyone possible.
4. Create value instead of products or services. Understand the impact and assistance you offer other people. Then help your clients and prospects reach their goals by utilizing your unique knowledge and perspective. Don't rest until they do!
5. Identify what you LOVE about your business and life. Then exploit the areas you enjoy and eliminate cumbersome and unfulfilling aspects that hold you down.
6. See the big picture. Don't be so focused on one outcome that you miss the other important moments of your life.
7. Don't try. Make a decision to do or not. Act based on passion instead of trying hard to make something occur. You will be swimming with the current instead of against it and your life will begin to flow.
8. Network, Mastermind and connect with other people for the purpose of fully understanding their business and life. Do this regularly and watch how much easier attracting your ideal client becomes.
9. Learn something new every week. New ideas, acted on, bring about new accomplishments. If you are stuck, it means you do not have enough information to move forward. Focus on just one challenge, research to find an answer and then implement the solution you find.
10. Express gratitude for your life everyday. Everyday, you will be attracting more of the same both personally and professionally.
© Copyright 2005 Bill Gluth, Develop Your Vision, All Rights Reserved.
Bill Gluth is the first small business strategist to specialize in creative business strategy training for Baby Boomer Business Owners.
Since starting Develop Your Vision in 2001, Bill has helped business owners achieve balance, satisfaction and profit with freedom by understanding the unique "vision" that sets one business apart from their competition.
Bill teaches strategies that turn dreams and goals into accomplishments by successfully reaching tightly defined niche markets using creative, Human Touch ideas and methods. To find out more about Bill Gluth, Develop Your Vision visit his website at http://www.developyourvision.com
Advertisement: Honest Riches - Click Here!
Advertisement: Lost AdWords - Click Here!
Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!
Advertisement: Who Loves Money? - Click Here!
Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!
CNNMoney.com - 16 hours ago
Ace Marketing & Promotions Inc. (OTCBB: AMKT) announces that IMAX Theaters is piloting Proximity Marketing at its Palisades theater location in NY, ...
Bizjournals.com, NC - 12 hours ago
Database marketing firm Merkle Inc. has signed up the Limited as a new client in a three-year contract. The Columbia firm will analyze customer data to help ...
Merkle Selected by The Limited to Support Integrated Customer ... MarketWatch (press release)
all 17 news articles
Boston Globe
Bizjournals.com, NC - 17 hours ago
United Parcel Service Inc. rival FedEx Corp. will cut its marketing budget by more than 25 percent for 2009, the company recently disclosed on its blog. ...
FedEx cuts marketing spend by more than 25 percent Reuters
FedEx to reduce marketing budgets by 25% Brand Republic
all 43 news articles
Bizjournals.com, NC - 17 hours ago
Downtown Greensboro marketing firm Bouvier Kelly has won three awards from the Carolina Healthcare Public Relations and Marketing Society for its work with ...
CNNMoney.com - 7 hours ago
TMI's marketing plan includes a program where LTC facilities can lease the equipment necessary to perform skin assessments and store the necessary data ...
Wellstar/TMI Announces Estimated Three-Year Revenue Projections MSNBC
all 9 news articles
CNNMoney.com - 17 hours ago
Proton will start by marketing a variety of enhanced water products that provide health benefits for people and the planet as well as the commercial product ...
MSNBC - 4 hours ago
The initial stages of marketing the properties for sale have already begun, and the Company will expand those efforts now that the properties are completely ...
Indianapolis Star, United States - 14 hours ago
With a team of 25 brokers and additional market research, marketing, and client support staff, Summit Realty Group specializes in office, industrial, ...
MediaPost Publications, New York - 3 hours ago
by Erik Sass, 7 hours ago Katz Media Group is launching a new national marketing unit that will focus on creating custom solutions for advertisers that take ...
Katz Launches Katz Marketing Solutions Streaming Magazine
Katz Media Group Reorgs to Trim Costs MEDIAWEEK
Katz Media Group Launches National Marketing Unit to Exploit the ... Earthtimes (press release)
Radio Business Report - AdAge.comall 24 news articles
Milwaukee Journal Sentinel, WI - Jan 7, 2009
... "controversy" they bring both fade quickly. It's called marketing. And whatever else Ann Coulter may be, she's superb at using TV to sell her books.
Are Keywords Destroying the Flow of Your SEO Copy?
With all the shuffling that's been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The... Read More
Brainstorming Techniques as New Product Development Strategies
When developing new products and strategies, coming up with unique ideas is often a struggle. It is one of the reasons why, in any industry, there is... Read More
Explode Your Sales With Free & Exclusive Content
Offering free and exclusive content to ezine publishers and webmasters is one of the best ways you can increase exposure for your products and services. There are... Read More
Improving Lead Generating and Conversation Rates: Think Like a Farmer
John's a freelance photographer in Ohio who called to tell me of his frustration with the advertising and promotional campaigns he has tried in the last couple... Read More
Marketing From Both Sides Of The Ball
In the world of business, marketing is often conveyed as a game. It is not uncommon to hear or read of a company "playing the marketing game"... Read More
Make Your E-Mail Signature File WORK for You!
You're probably familiar with e-mail signature (or "sig") files - they're the few lines of contact information that many of us put at the bottom of every... Read More
Networking Events ? Lose the Fear and Gain the Benefits
"Kevin, are you saying I need to go to Networking events? I hope not because I hate them."No, of course you don't have to go to them.... Read More
Meaning and Marketing - The Eye of the Storm
It's 1954. Yes, Mrs. Patricia Smith has been a good teacher today. She has remained on task and kept her Third Grade Pupils in line. But she... Read More
Grab Your Audience by Focusing on Benefits
Have you ever chosen to pay attention to someone just because they were so self-absorbed they didn't even know you were in the room? Of course not!... Read More
7 Tips for Successful Postcard Marketing
Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of... Read More
Directional (Not Direct) Marketing
Those who believe the web is not a direct response medium should think again. A recent study conducted by AdKnowledge and published in their recent "Online Advertising... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling - Part 5Let's continue to discuss the various marketing principles that are... Read More
How to Use Marketing Judo to Beat Big Competitors
If yours is a small business and you have big or even huge competitors, you may be laying awake at night wondering how can you possibly beat... Read More
Celebrity Product Placement: A Primer
With more and more companies wanting to integrate their products into the lives of celebrities, now seems like a good time to take a closer look at... Read More
Out of Sight, But Not Out of Mind
What's black and white and read all over? A newsletter of course! And while there are perhaps hundreds of ways to market your business and increase your... Read More
Motivate Your Market Force
IntroWant me to tell you something on how you can motivate your market force in 2005. I will do so today. Tell you ideas that will power... Read More
Discovering The Benefits That Hook Your Prospect
Benefits! They're what marketing is all about. No doubt you've heard the mantra over and over: "Benefits, not features.. Benefits, not features."So how do you tell the... Read More
Distinguish Your Business From The Competition
You followed time-honored online marketing techniques to the letter: you have a great web site, the site has a high search engine rank, and you created a... Read More
Marketing ? Like a Game of Chess
Have you started thinking about your Valentines Day Promotion yet?It may sound like a strange question on the day before Thanksgiving but it really isn't. When scheduling... Read More
Marketing Success Defined
How do you personally define success? High income? Substantial net worth? A fine home? Peer recognition?On a personal basis, there are likely almost as many definitions of... Read More
Loan Officer Marketing ? How to Target the Right Agents
Once there was a loan officer, who marketed his services to some Realtors®. His story went something like this... ...One day he invited an agent to lunch.... Read More
Market Your Identity
One of the most critical but overlooked parts of business success is using your identity. If you want to build a successful business you have to strike... Read More
Produce More Sales from your Email Promotions Five Ways - Part 1
Do sales come from your ezine regularly? How many well-written articles do you submit per week to opt-in online ezines? How often do you send thank you's... Read More
Have You Captured Me Today?
There are many Web sites I visit every day and will probably never return to again. It's not that I didn't like the site, or that I... Read More
Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.It doesn't have to... Read More
Questioning the Data of Demographic Off The Shelf Marketing Products
I have been working on a direct mail campaign for our team in many areas and we are finding that the yellow page listings and business list... Read More
Want To Impress Customers, Win Clients and Influence People?
Remember the baseball cards kids traded while chewing their way through kilos of noxious bubblegum, all for about a nickle a pack? ... Read More
Quick and Instant Marketing Soup
Everything happens Quickly and Instantly on the Internet. In the blink of an eye your easily transported around a whole planet. It's a smorgasbord !! The web... Read More
50 Unbelievable Benefits Of Joint Venture Marketing
What Is A Joint Venture?A joint venture is an agreement in which two or more businesses work on a project for a set period of time. Joint... Read More
Strategic Internet Marketing
I met Sue at a recent networking event. She is an author and speaker, and promotes her products by speaking at events and selling her products after... Read More
Time for A Marketing Tune-up
If you have been in business any length of time, I can assure you that habits, not conscious thought, are guiding your marketing actions. Many business people... Read More
The Mighty Marketing Brochure
"Brochure" is French, and it comes from brocher, meaning to stitch. According to The American Heritage Dictionary, a brochure is "a small booklet or pamphlet, often containing... Read More
Most Wanted Response... How To Make It Work
"When I walked into the grocery store last Saturday, I was just 'browsing.' But... their MWR was obvious. Because,... I could smell the 'hot fresh baked bread'... Read More
Tradeshow Booth Cures - Ancient Cures for Modern Day Problems
At first glance, nothing seems more chaotic than a trade show floor. Jaded buyers rush by, hell bent on seeing the people on "their list", while the... Read More
Twelve Places to Buy a Mailing List
©2004 Jeffrey DobkinThere are two types of lists, determined by their origin: compiled lists and response lists.Compiled lists are a common source of names and records that... Read More
The M-Word
It was a real eye-opener to hear the perceptions people have about what it means to market professional services, as well as the anxiety the "m-word" (marketing)... Read More
Off The Shelf Software for Making Business Lists
Available to all small businesses are business lists, which come on CD ROMs. This off the shelf business list software can help you in your small business.... Read More
Newsletters are Marketing Machines!
Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. It also reinforces... Read More
How To Market Effectively Even If No One Understands What You Do
So how do you effectively market your product or service when one knows anything about them because you're in a new and emerging industry? How can you... Read More
Inform vs. Excite
excite v. 1 a: to call to activity b: to arouse to feeling 2 a: ENERGIZE b: to produce a magnetic field in 3: to increase the... Read More
Marketing to a Critical Mass
In "Developing a Marketing Plan", we covered the first steps to developing a marketing plan and tracking where your customers are coming from.The thing that I noticed... Read More
The Exiler
THE EXILER (your search for true brand attributes ends here!)With the advent of new marketing strategies and techniques, many theories have sprouted up telling you many ways... Read More
How To Create Urgency So People Buy Now
..products or services now. They may not revisit your web site or see your ad again.How do you do this? You must use a limited time offer.... Read More
Sell More Online By Offering a Big Fat BONUS!
I don't know about you, but I secretly love watching infomercials. I enjoy dissecting how they sell, how they get people excited, how they entice people to... Read More
Database Marketing: Secrets To Skyrocket Your Online Profits Using Database Marketing
What is database marketing?Database Marketing is the gathering and storing of specific information about your prospects or customers.This information is usually stored in a database program on... Read More
5 Reasons Your Marketing Communication is Falling Flat
One of my associates sent me a promotional email she'd received. "I know this marketing communication doesn't work," she told me, "but why doesn't this make me... Read More
Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.It doesn't have to... Read More
Understanding Survey Software Features
If you take a look at the features that different survey softwares offer, you will quickly realize that understanding all of them is no mean task. But... Read More
Reinventing The Wheel
Revolutionary ideas have always been the mark of mankind. It's what made us superior to animals and prove that we are the dominant species of this planet.... Read More
Top 5 Ways to Generate Qualified Leads for Your Small Business
Do you ever wonder if you could be doing a better job marketing your small business or professional service firm? Successfully marketing a small business is hard... Read More
What Is Multi-Level And How Should It Be Worked
Multi-level marketing is really a partnership. You go into business with someone that has the same interests and goals you have. You make a commitment to... Read More
10 Steps To Getting Paid For Your Marketing Materials
How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in... Read More