What Can Star Wars Teach You About Creating a Buzz for Your Business?

Many people think marketing is some type of mystery that only a few select people know the secret too. In fact if you look at the entertainment industry you will find some of the best models to follow. Let's look at George Lucas and Star Wars. How long before the movie came out did you know it was coming? How many different places did you see an ad for it, someone talking about it, or writing about it? How many different ways does he tie in to advertise his movies that are "outside" the entertainment industry?

Find your source

The first thing you need to do is find out where your people "hang out" in the real world or surf on the internet. There are many sites that people go to and many place that the visit everyday. With the internet you have many "niche" products and places for people to talk about them like blogs, or forums or different ezines that are published. Even though Star Wars has become somewhat of an icon they still market to very specific "niches" first. From there they will start to create a buzz everywhere else. Find out where the people who absolutely love the type of product you are marketing "hang out" and advertise there first.

Marketing on the internet you can do this rather quickly. There are plenty of search engines like Google, MSN, and Yahoo that will index what you are looking for quickly.

**Tip: Use quotes around you search term to get a more specific result**

For example if you were trying to sell Star Wars memorabilia in your search you would put "Star Wars memorabilia". Also the more specific you get the better. Instead of doing "Star Wars memorabilia" you would do "Star Wars action figures" and get a laser focus group of people wanting to buy your product. When they get excited about your product they like to tell the world about it.

Announce it to the world

Any time you have a new product or are just starting your business. Make sure to announce it to the world. In fact anything that is news worthy can be done this way as well. There a plenty of free press release sites out there for you to get your message out. You must come a crossed as providing a solution to someone's problem and not a sales letter to get a better response. Being creative is the key to this type of free marketing. If you just don't feel that you are creative enough for a modest fee most places will even write it for you and guarantee distribution for you. How many times did you see that Star Wars was going to be in theaters? How many different spins did they put on it? Do you think we would know when it was going to be in the theater if they didn't announce it first?

Get your product or service reviewed

With all the consumer watchdog groups out there and people giving their opinion on your product and service make sure you give them something to talk about. Contact these people and ask them to review your product or service so you not only can get them to publish what they think, but also find out what suggestions you can do to improve on it. This is a great way to get an honest opinion about your product or service. How many sneak previews of Star Wars happened all a crossed the country and the world for people to give their opinion and write a review about it?

Be the expert

In your field of expertise you want to be the expert. The only way to do that is have your voice heard. Do everything you can to offer you opinion in such a way that it creates value to the public. Give them a reason to keep coming back to what you say is true. One of the best ways to do that is to write articles, like this one, on what you are an expert in. Nobody knows how really great you are until you tell them what you have done and what your ideas are. Another way to do that is to publish your own newsletter. Make sure that the information you are giving them will help and edify them. This will build your credibility and loyalty from your subscriber and other people as well. You can also do interviews or hold informational free seminars to educate the public on your product. Did you see George Lucas on The Tonight Show, Oprah, or Good Morning America? How many times did he talk about Star Wars on these shows? There are literally thousands of T.V. shows and radio shows that are always looking for people to speak with. Find the ones that deal with your topic and contact them so that they can interview you.

The Plan

Each one of these things individually can generate a lot of publicity for you. When ever you do them one right after another in a short span of time you will find that you can create a "Buzz" about you and your business. The key is to get exposure in multiple places in a very short period of time. Make sure you plan exactly when everything is going to take place. Then all you need to do is watch your business grow from there. I can guarantee you that before Star Wars was even finished being edited George Lucas already had a plan for when it would come out and what he had to do.

This is the short version to the masterful plan executed by George Lucas to promote Star Wars. Do you think he was successful? Consider this; most films need to make $100 million to be considered a block buster. In the first weekend Star Wars was in theater it grossed over $160 million. So take it from the pros like George Lucas, create a buzz for you product and the payoff will make you a blockbuster.

Mical Johnson is the editor of http://www.MyHomebasedBusiness101.com where he provides his unique way of marketing giving you what you need to succeed in a home based business. Get it done the right way and make a profit from the start. His newsletter provides you with the tools, tricks, and tips for succeeding from the begining. To subscribe send and email to homebusiness101@aweber.com

____________________

Advertisement: Honest Riches - Click Here!

Advertisement: Lost AdWords - Click Here!

Advertisement: Get $1 Million A Month In Google Pay-Per-Click Ads Free! - Click Here!

Advertisement: Who Loves Money? - Click Here!

Advertisement: SEO Elite, the GrandDaddy of SEO Software - Click Here!

In The News:

---

Ace Marketing & Promotions Inc. Takes Proximity Marketing(SM) to ...
CNNMoney.com - 15 hours ago
Ace Marketing & Promotions Inc. (OTCBB: AMKT) announces that IMAX Theaters is piloting Proximity Marketing at its Palisades theater location in NY, ...

Merkle Inc., the Limited to team on database marketing
Bizjournals.com, NC - 11 hours ago
Database marketing firm Merkle Inc. has signed up the Limited as a new client in a three-year contract. The Columbia firm will analyze customer data to help ...
Merkle Selected by The Limited to Support Integrated Customer ... MarketWatch (press release)
all 17 news articles

Boston Globe
FedEx trims '09 marketing budget by 25%
Bizjournals.com, NC - 16 hours ago
United Parcel Service Inc. rival FedEx Corp. will cut its marketing budget by more than 25 percent for 2009, the company recently disclosed on its blog. ...
FedEx cuts marketing spend by more than 25 percent Reuters
FedEx to reduce marketing budgets by 25% Brand Republic
all 43 news articles

Bouvier Kelly wins health marketing awards The Business Journal of ...
Bizjournals.com, NC - 16 hours ago
Downtown Greensboro marketing firm Bouvier Kelly has won three awards from the Carolina Healthcare Public Relations and Marketing Society for its work with ...

Wellstar/TMI Begins Marketing Imaging System to Long-Term Care ...
CNNMoney.com - 6 hours ago
TMI's marketing plan includes a program where LTC facilities can lease the equipment necessary to perform skin assessments and store the necessary data ...
Wellstar/TMI Announces Estimated Three-Year Revenue Projections MSNBC
all 9 news articles

Seattle Post Intelligencer
University of Florida's marketing savvy and athletic prowess have ...
Sun-Sentinel.com, FL - 13 hours ago
By Sarah Talalay | South Florida Sun-Sentinel University of Florida fan Michelle Jackson has her outfit for college football's national championship game ...
BCS National Championship notebook Dallas Morning News
BCS is a political football in 2009 CNN
all 3,692 news articles

Proton Laboratories Announces New Sales & Marketing Office
CNNMoney.com - 16 hours ago
Proton will start by marketing a variety of enhanced water products that provide health benefits for people and the planet as well as the commercial product ...

FIMA Completes Project in Veracruz and Begins Marketing Homes for Sale
MSNBC - 3 hours ago
The initial stages of marketing the properties for sale have already begun, and the Company will expand those efforts now that the properties are completely ...

Summit Realty Group marketing Dow property along 106th Street
Indianapolis Star, United States - 13 hours ago
With a team of 25 brokers and additional market research, marketing, and client support staff, Summit Realty Group specializes in office, industrial, ...

Radio Relevance: Katz Launches New Marketing Unit
MediaPost Publications, New York - 2 hours ago
by Erik Sass, 7 hours ago Katz Media Group is launching a new national marketing unit that will focus on creating custom solutions for advertisers that take ...
Katz Launches Katz Marketing Solutions Streaming Magazine
Katz Media Group Reorgs to Trim Costs MEDIAWEEK
Katz Media Group Launches National Marketing Unit to Exploit the ... Earthtimes (press release)
Radio Business Report - AdAge.comall 24 news articles

marketing - Google News

Seven Common Marketing Problems Solved by Marketing Operations

Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can be so focused on tactics and fire fighting that they jeopardize their marketing investment. There is a... Read More

Marketing Yourself and Your Business to Thriving!

We all watch the commercials on TV. We hear them on the radio. We meet someone at an event or hear them speak and we are hooked.... Read More

Listen To What The Marketing Experts Say

But more importantly, watch what they do. If you do much online shopping, you're sure to have seen some great, and not so great, sales letters urging... Read More

E-commerce : The Bottom of Pyramid Approach

For centuries and most of the decades in the 20th century (i.e when computer was invented) access and communication was the tool of rich and ultra rich... Read More

Three Alternative Methods On Getting Quality Testimonials with Bonus

Here are three alternatives to increase your testimonial numbers or their quality. Create an online diary or blog, use an auto responder method, set up a form... Read More

15-Minute Marketing: Lots of Results in Little Time

Do you think you don't have enough time to market? Here's a solution that can help you get started on marketing, or any other task you've been... Read More

The Forgotten Market

There are a great many online business people who are forgetting the potential that this particular forgotten market can be providing them. The forgotten market I am... Read More

Developing a Contact List- Part One

One of the most essential things to successful networking is your Contact List. When you start a business, developing one is the first step in promoting and... Read More

Specialized Mailing Lists Make All the Difference

If there is one thing I can't say enough it is that the most important part of your mailing campaign is your mailing list. It is vital... Read More

Keep Costs Down and Keep the Marketing Strategy Simple

One of the biggest mistakes we could make as business owners is spending too much money on marketing our service or product without knowing how to market... Read More

Mortgage Marketing and Advertising ? The Magical Ingredient

Do you offer superior service, consistently close loans on time and overall are more adept than your competitors, yet you're struggling to figure out the mortgage... Read More

Making Networking Work

Several years ago, "networking" was the hot buzzword. Everyone was talking about building their network, because this was the secret to becoming incredibly successful. Well, yes, networking... Read More

Top 10 Ways to Create and Manage Opportunity

Most of us are used to the concepts of risk management or time management. Many of the same principles can be applied to creating and responding to... Read More

Sell Your Name, Not Your Product

Do you know what the majority of people sell? I could not tell you what Michael Green sells, but if he does sell something, then I would... Read More

Why Most Marketing Videos Dont Work

Every now and then I will meet someone who has commissioned a marketing video that did not work for their company. It is a sad state of... Read More

Twelve Places to Buy a Mailing List

©2004 Jeffrey DobkinThere are two types of lists, determined by their origin: compiled lists and response lists.Compiled lists are a common source of names and records that... Read More

A Tool For Selling New Ideas!

Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has... Read More

Marketing to Success on a ZERO Budget

TOP 10 TIPS TO GET YOU MARKETING TO SUCCESS ON ZERO DOLLARS!I come across so many people that absolutely freak out when they think about having to... Read More

Census Data Mapping for Small Business

When studying the demographics of an area for a business venture or expansion you need to not only understand all the data, but what it means to... Read More

Ten Amazing Ways To Increase Attraction at a Trade Show

These ideas are for anyone that has a small budget to work with or is just starting to expand into exhibiting at trade shows. You can... Read More

Small Business Marketing Tip - Focus on a Niche or Target Market

I think selling and marketing today often feels a bit like talking to a brick wall and that in interesting metaphor to help grasp the importance of... Read More

Marketing Hat for Graphic Designers or Wannabe?s

Many people think that the quality of any graphic design is determined by how aesthetically pleasing it is: Although making the card look good is important, this... Read More

Determining Visitor Types

The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As... Read More

10 Packaging Tips That Will Make Consumers Buy Your Product

The customer is king/queen. We have all heard this mantra. It's up to you, the supplier, to prove it so. With these ten tips you will be... Read More

The Importance of Interpersonal Communcation Skills

Interpersonal Communications is the transmission of information from one person to another and their understanding of it through the use of common language or symbols. It is... Read More

The Power of Thank You

Sometimes we loose site of the small things in life that are incredibly important. As a child growing up in America, most people are taught from a... Read More