How to Create an Interest Story for the Press

What makes a good interest story?

An interest story is just that, an interest story. It means that you have something interesting to say and therefore have something of interest to be printed. The problem is that everyone else has something of interest to say. You must make your interest story very unique and something that the readers of the media will want to read. Without a twist, you become just a common place story that will likely end up in the waste basket. So how do you make your story interesting? First you must see what the media is looking for. Each newspaper, magazine or other publication has a different slant to make their publication more saleable. You will need to gear your story to satisfy their needs. Secondly, you should also take a look at what your story is and make sure that it is a story that you can repeat quite easily. Do not make things up because you may find yourself in a position to defend or expand on the story and will not know what to say.

Lastly, the story will need to be part of how you have defined yourself and your business. It is the essence of the company with you as a part of that company. The interesting story may be a unique way you have dealt with customers to make them happy, or it may be a technology you invented to fill some unique niche. You must make your story worthy of reading and worthy of printing in the media. An interesting story can be anything from the way to present your proposals to how you aid other businesses to succeed.

An interesting story is likely to lead some people to contact you immediately, and perhaps other newspapers or publications will also want to know more. You must prepare yourself for additional articles and expansion of your story. You will also find that people on the street or at networking events will want to know more too. What a perfect opportunity to pass out your business card.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

---

Plan for the Event or Flounder

Rather than being there to eat the food and drink the drinks, planning before attending an event will change your view.Have you ever attended an event and... Read More

Lessons from the Wedding Mafia

One of my clients shared a story with me from his networking group, a chapter of BNI. Ivan Misner, the creator of BNI talks about what he... Read More

How to Get Ahead in Your Career

Bigger Better Deal. That's what everyone always hopes will come along. And if you are one of the few who don't, maybe you should reconsider!Last night I... Read More

Unforgettable First Impressions Part 1: Discover the CPI

People like others whom they are like. So if you want to make a flawless first impression, it is your duty to discover what you have in... Read More

Make Money on the Internet - The Lifestyle Advantages of Professional Marketers

Some of the most successful businesses in existence today started in a box room, bedroom or garage. It isn't how you start out to make money at... Read More

Increasing the ROI on Your Networking

Networking requires an investment of time, money and effort. Here are four ways to be sure your return on that investment is worthwhile.Decide what you wantWhy are... Read More

Volunteering for a Networking Group

When is it appropriate to volunteer to take a position in the group?Have you heard the saying that "the fastest way to get anything done is to... Read More

Building Great Business Relationships

If you're in a business relationship with anyone ? a client, vendor, or customer ? how important is that relationship to you? Do you value the relationship?... Read More

Networking in the Business world

Why is it so important to network with other people when owning a business? Because without building those key relationships our businesses won't grow. See, most of... Read More

How NOT to Waste Your Time Networking

Ever wonder if networking, referral groups, and conferences are a waste of your time? Think about it?how many hours do you invest in deciding where to network,... Read More

The 4 Attitudes of Awesome Hospitality

Hospitality relates to the Latin term philoxenia, or "the love of strangers." And stranger is defined as "someone with whom you have not yet been acquainted." Therefore,... Read More

The Secrets of Effective Networking

Before we talk about specific networking tips I want to address a critical aspect of networking that is often overlooked. Sometimes we are so eager to network... Read More

8 Ways To Develop Confidence In New Situations

Do you enjoy one-on-one networking, however, the thought of walking into room full of people you don't know horrifies you? You're not alone. Yes, even a social... Read More

The Power of Word of Mouth

Most of us remember the commercial that said, "I told two friends, and they told two friends, and so on, and so on, and?", well you get... Read More

Ten Simple Steps to More Customers with Better Networking

Networking is a great way to meet people in a "non-selling" setting. So, don't sell. Meet and greet. Ask people about their businesses. Be friendly and relaxed.... Read More

Lesson 69 - When Networking Events Fail

The StoryIn a quest to create strategic alliances, coalitions, and partnerships, we don't usually allow ourselves to imagine our efforts failing. We don't imagine faltering at building... Read More

How to Create an Interest Story for the Press

What makes a good interest story?An interest story is just that, an interest story. It means that you have something interesting to say and therefore have something... Read More

Your Front End

While surfing for traffic or browsing your safelist emails, you are sure to have noticed the very large number of networkers promoting similar, if not identical, programs.... Read More

Sharpen Your Business Networking Skill To Grow Your Small Business

Most people become lax at maintaining their professional business network when they've worked with a company a while. With the constant rounds of mass layoffs, having a... Read More

Successfully Meeting And Greeting - Ten Strategies For Getting Off To A Good Start

A day in the life of every businessperson is made up of a series of meetings and greetings. Whether you are making the initial contact with a... Read More

Marketing Essentials: The 15 Second Elevator Speech

You're at a conference. Someone steps in the elevator, notices your name tag and asks, "So what do you guys do?" Quick -- what's your answer? You've... Read More

Why Cant I Start A Conversation With You?

One out of every ten Americans has a fear of talking to strangers. When you enter a room full of new faces, to start these conversations seems... Read More

Lesson 61 - When Does Aggressiveness Turn Into Annoyance?

The StoryWhen attending conferences, conventions, or private events, it's guaranteed that you will talk with many people, especially those sitting at your table. Perhaps you may talk... Read More

Mary Kay Ash Did It Best... (The Networking Factor)

"The Networking Factor, Everyone is important!" This slogan reminds me of another personal credo by one of the country's greatest motivators... Zig Ziglar says, "You can have... Read More

Hows Your Net Working?

In recent weeks, I've had the opportunity to pass along no fewer than five referrals to other people in my network. I also recently received a very... Read More

7 Step Plan To Get Going With Networking

Whether you're an introvert or an extrovert, feel like you have the gift of gab or just don't know how to make small talk, networking know-how is... Read More