|
|
|
|
|
|
|
|
|
|
|
Article marketing works like this. The majority of webmasters are unwilling to pay for fresh content - so some content distribution websites have positioned themselves as the liason between content writers and content seekers.
Because the expectations of the article quality are low, it's fairly easy to become an author who provides free content via articles.
Now, you can say to yourself, "well, I'm not getting paid so I'm not giving it away," but the content distributors are smart and have provided several incentives.
1. You get to pitch your online business at the bottom of your article WITH an author bio and URL.
2. Your articles have the chance to be circulated and recirculated umpteen million times over.
Now, if you're an opportunist, you will ask yourself how you can leverage this to your advantage.
You can really make this worth your effort if you slut your articles all over the net, and really drive your point home to the key consumer EVERY CHANCE you get. The point being, that YOU have a website that is worth checking out and buying things from.
If you do not have a website or a product, there is little point to writing articles and giving them away for free, unless you are a philanthropist of sorts. But the option is there for those who wish to take it.
Now, people who write for a living know that when anybody pays you for your content, you basically sign that content away to them, and they get nearly all the credit and sometimes ALL the credit.
Anyone who has worked as a ghostwriter or sold their content to someone else knows this. THEY call the shots, THEY give the direction, THEY deem the worth of your work by sheer opinion, and THEY steal your thunder AND make the most money off your hard labor. If you get a small mention for some writing work you did, you're one lucky camper. Don't expect much more than that. The paid writer is 90 percent anonymous.
Since article distribution sites don't pay you, consider them an avenue by which you can:
- broadcast pretty much whatever you'd like to say
- retain the originality of your content
- retain the credit for which the work was due
- maintain control over how many viewers view the piece.
This is like that free speech that you never knew you could have.
With article marketing, you just got a bunch of BLANK SANDWICH BOARDS, and an unlimited amount of guys who are willing to walk the streets day and night displaying your message to the world.
So, WHAT are you going to put on your sandwich boards? AS MUCH MARKETING POWER as you can fit on them. As much SMART marketing as you can stomach in one lifetime.
This is the only time where you will retain control over what is said in your articles. USE IT to your advantage.
Dina Giolitto is the author of ARTICLE POWER: Create Dynamite Web Articles and Watch Your Sales Explode... a 49-page manual covering every aspect of article marketing on the web. Learn about article marketing, copywriting and more at http://www.wordfeeder.com
SEO writing is very different from content writing, article writing, story writing and news writing. When I first realized my innate talent for writing stuff and putting... Read More
MS: Bob, how important have Ezine Articles been in achieving your success in online business?BL: Very important! Most of what I learned 6 or 7 years ago... Read More
Writing dozens, hundreds or even thousands of articles and making them available for distribution is one of the best ways to ensure that your website gets surges... Read More
By default, Microsoft Word automatically changes straight quotation marks ( ' or " ) to curly (smart or typographer's) quotes as you type. This is fine if... Read More
There are many different ways to improve link popularity for your Website. One of the most effective ways to improve your site's link popularity is by writing... Read More
A recent debate started me thinking about how some marketing strategies can be right for one Web site, but wrong for another -- depending on the site's... Read More
In order to sell your article must do three things:1. Give value2. Inform3. Create a warm feeling in your readers.If your article doesn't achieve these three things... Read More
Everyone that publishes a newsletter or ezine knows that the "list" is the most important thing, if you want to be successful with any online venture. To... Read More
Publicity?you're business can survive without it, but it certainly won't thrive without it. Maybe you've seen your competition at it - their website was featured on a... Read More
Submitting Articles for redistribution is the best way to get one way Back Links to your Web Page. Google, Yahoo and MSN (the big 3 in Online... Read More
Determining keywords is a critical step in writing articles online for effective public relations strategy. If your articles, blog, eZine, or website do not contain related keywords,... Read More
Now that you see that articles are the number one way to promote your business, think again about how people can get them even more efficiently.Knowing that... Read More
In order to answer the question I've just asked in the title, I decided to interview myself. (Now there's a stretch). After all, I've spent a lot... Read More
Not every web designer has the time ? or skills ? to be able to write effective web content. Thus, it is imperative of you to find... Read More
Article marketing-the simple act of writing one 400 word article and submitting it to various sites-is the surprise online marketing medium of the past year. For a... Read More
Many writers struggle with the decision of whether or not to write "for free" - however - unless you are a wealthy, professionally published author - I... Read More
There are two primary factors in creating a successful reference box, also called a bio box, that get the results you want from your Internet-posted articles. The... Read More
Publishing content on the internet is not a hard task. But, some days it is definitely not the easiest. What do I write about today? Will my... Read More
Adsense is a program designed by Google to help publishers monetize their websites using high contextually-accurate ads. Adwords is the other side of the coin which allows... Read More
People who have an idea for a website sometimes require help in finding out relevant content to add to their website. This is where article websites are... Read More
I've been involved in publishing for over a decade now as an author, editor, and project manager; however, it wasn't until just a few years ago that... Read More
You've already agreed that putting some of your best articles into distribution is a great way to build your brand, grow your targeted traffic and get oodles... Read More
Back when I was in college, I belonged to one of those professional associations for the video industry. (I was a student member.) The monthly newsletter had... Read More
By avoiding these common mistakes, you will greatly improve your article. The Internet has an overabundance of disregarded content that was written in the same rambling way... Read More
Never before in the history of the business of writing have opportunities opened up and presented themselves on such a large scale and in such huge quantities... Read More
One of the most effective (and free!) ways to get noticed on the web is to write articles. Even if you have no writing experience, it is... Read More
One of my subscribers writes 'I can't hold my tongue any longer...not that that is fun or anything, I just had to tell you something! Just a... Read More
Writing articles is one of the best ways to get free targeted traffic to your website and isn't as hard as you may think!You don't need to... Read More
A recent debate started me thinking about how some marketing strategies can be right for one Web site, but wrong for another -- depending on the site's... Read More
Been reading up on SEO? If so, you know that there are one of two major strategies for bumping up your website on the search engines. One... Read More
This is a perennial question among writers and wannabe's. Many of us dream of writing a book. Why not. What greater story can one write about than... Read More
Many successful authors close their mind to learning HTML because they figure they don't need to know it. I've been in technology, marketing and writing on the... Read More
If you haven't considered the power of articles as part of your niche marketing strategy, then you should.Articles are a great way to drive targeted traffic to... Read More
"When you provide good information from which readers can learn and profit, people are more likely to buy your products and services."- Heidi Richards -So just how... Read More
The biggest challenge facing any online business today is how to generate enough traffic and leads for the business to succeed.By the time the online business owner... Read More
If you're writer, I am sure sometimes you may have run out of topics to write about.Here are a few tips on how to generate article ideas:1.... Read More
There is probably no easier way of earning extra money online. Yet many people ignore online writing and lose all that extra money, mainly because they get... Read More
I am sure that there would have been a moment in your life when you would thought of writing a poem, an article or a book. You... Read More
This is precisely what I am doing here today (and every other day in my life)! I am writing to share my experience and hopefully, my knowledge... Read More
Writing effectively on the internet is the most effective way to achieve maximum profit from your website. You can use effective writing in articles and ads so... Read More
Anxiety, apprehension, cold feet, consternation, dismay, distress, dread, fear, fright, horror, nervousness, panic, scare, strain, stress, tension, terror, trepidation, unease or uneasiness: whatever it's called, you've got... Read More
This has to be the number one thing that most beginning writers struggle with ? getting that first article, story, or book published. Before you start thinking... Read More
It's stunning sometimes how far article marketing has come over the last few years as an effective means of promoting business through educational articles. But precisely because... Read More
A large portion of your business relies on your ability to deliver quality information to your visitors.Trashy websites built entirely of low-response sales letters are all too... Read More
Would it be worth it to master a technique that places the power of generating a flood of consistent, highly targeted and rabid traffic squarely in your... Read More
Most writers I talk with who experience "writer's block" do not get bogged down by the content of the article, rather they are stopped by the outline... Read More
Are you an Article Marketer? If so, you know that it pays to write hundreds of articles and post them on the web with your URL attached... Read More
Much has been touted about the effectiveness of article writing in the promotion of their business. While everyone raves about its benefits I'll look into a few... Read More
These 7 Important Elements are your Blueprint to Article Writing Success. By Applying these 7 Key Elements anyone will be able to craft Articles for Re-Distribution on... Read More
By default, Microsoft Word automatically changes straight quotation marks ( ' or " ) to curly (smart or typographer's) quotes as you type. This is fine if... Read More
Most business owners are overwhelmed with the day to day running of their businesses that they dont have time to put into business promotion. I encourage you... Read More
Now that you know the secrets to writing great articles, it's time to power up the article writing ladder of success. Web articles will definitely will help... Read More