Article Marketing: Know your Topic

Everyone knows an expert is just a drip under pressure. I want to share a little story, rather innocent on the part of one person that made a difference in the life of a rather well known preacher.

A dear friend of mine spent her years working for the Lord, and this took her places she might never have gone. For most of her children's early adult lives, long enough to put them through college, she spent her years cooking at a small private college, in order to obtain reduced college tuition for her children. She was an excellent cook, personable and talented, loved by all who knew her.

It was not unusual that the pastor of the church would join the students for meals, since he was also the Dean of the College. He was usually asked to pray over the meal. This pastor was long winded. He had a tendency to drone on and on, his tone changing slightly, often dropping just below the point where he could be heard by my friend who was nearly tone deaf. However, the constant drip from the faucet in the kitchen could be heard miles away, and she was quite tuned into its incessant communications.

On one particularly grueling and hot Kansas day, they sat down to board, and he began to pray. Words of praise thundered forth eventually droning to lower toned requests for blessings, pleasures, and health for his parishioners, until the cook could no longer hear him pray. She thought he was finished.

As she looked up from her bowed position to join the rest of the congregation of students, administration, faculty, and guests she saw her associate wasn't sitting beside her and assumed he was still in the kitchen. She called out loudly, amid the silence (knowing the chatter of table talk would soon override her option to do so), "Would somebody please turn that drip off?"

Too late, she realized the pastor had still been praying, when he rather loudly proclaimed, "In the name of Jesus, Amen."

His sermons after that, as well as his prayers, became more concise and deliberate. He became an EXPERT.

The choice is yours. You can continue to drone into tedium, or you can grow and become a better person with more knowledge and focus your interests into a recognizable skill and be known as an "expert".

Crisp copy writing packs a punch, with a story that touches your audience, marketing becomes a cinch. Jan Verhoeff has 22 years experience in marketing and packs a punch that will make your website ZING with sales. Visit her site at eBiz Brand Performance.

---

Letters to the Editor: Having Your Say

Writing a letter to your newspaper's editor is a privilege that Americans have exercised since the early days of journalism. You need not be an expert about... Read More

Building Your Site With Other Peoples Content--Part 2

Earlier, I published part 1 of this series, which contained a number of methods for building your site using other people's content. Now, I've come up with... Read More

4 Ways to Outsource Your Article Writing Needs

Not every web designer has the time ? or skills ? to be able to write effective web content. Thus, it is imperative of you to find... Read More

Four Reasons Why Freelance Article Commissions Dry Up

Every time I run a course on Freelance Writing, students who have had some success, ask the same question -- Why have the jobs dried up?This is... Read More

Article Queries That Sell

Queries are not written like business letters or emails; they are specifically designed to sell your articles.Every query should be:Written for the appropriate marketA fresh ideaSkilfully presentedWritten... Read More

How to Write Money-Making How-To Reports

This is the "real" Money Maker in the Mail Order business the basic "How To" Report. It's something anyone can produce, and with all the proper ingredients... Read More

Got Lingo? The Terminology Of Marketing With Articles

Every field or discipline has its own specialized vocabulary and marketing with articles is no different. Understanding and using the lingo of marketing with articles will help... Read More

SEO Article Writing 101

SEO writing is very different from content writing, article writing, story writing and news writing. When I first realized my innate talent for writing stuff and putting... Read More

Article Marketing: the BETTER Offpage SEO Solution

Been reading up on SEO? If so, you know that there are one of two major strategies for bumping up your website on the search engines. One... Read More

Reaping The Amazing Benefits of Writing E-zine Articles

Marketing on a budget is tough. This is a universal truth that all small business owners face. The most effective small business frugal marketing strategy available is... Read More

Writing Ezine Articles - 4 Reasons Why You Should Do It

Anyone who's been in the business for 2 or 3 months certainly has a lot of information that he or she can share with others, especially newbies.... Read More

So You Want to Be an Author - These Are the Easiest Types of Articles in the World to Write

Being an Internet Article Author is far and away the best way to get noticed quickly by the Big 3 Search Engines. Anyone can Create Enumerated List... Read More

Writing Articles for Ezines ? The Greatest Little Known Secret

Well maybe it's not that "little known" but some people do find it a little "scary" and "daunting" to have to write out a pile of articles... Read More

7 Steps Toward Successful Article Writing

As you write the outline for your next article, there are seven steps for you to consider in order for you to write successfully. I have put... Read More

Success Starts with Articles

No one can logically argue against the fact that content is king. Web sites that are nothing more than glorified link farms or ad spiels must work... Read More

Niche Marketing: The Power Of Articles

If you haven't considered the power of articles as part of your niche marketing strategy, then you should.Articles are a great way to drive targeted traffic to... Read More

How To Master Article Writing To Get More Traffic

If you are starving for traffic, can't seem to consistently draw thousands of visitors to your website each day and struggle to get them to buy when... Read More

Handling Rejection

Rejection is part of a writer's life. You must cope with it. Analyse it and learn from it.The reality is that you may never know why your... Read More

Web Design Information And Resources

People who have an idea for a website sometimes require help in finding out relevant content to add to their website. This is where article websites are... Read More

An Article

People love to hear stories. They'll identify with what you have to say much more easily if you tell them an anecdote that relates to your subject... Read More

Creating Your Perfect Article Summary ? 7 Tips

What should be in your article summary? It's otherwise known as an abstract or article teaser. The purpose of your article summary is to entice a potential... Read More

Finding Time To Write

A true test for many writers that will require your attention forever...Why do we have to focus on finding time to write?Where exactly will we find this... Read More

Stop Struggling and Write Your Article

Don't let overwhelm hold you back- follow this expert advice and start writing your promotional article today.As a writing coach, I frequently work with independent professionals who... Read More

Write From Home: Lessons From The Editors

Writers talk about rejection all the time ? just part of the job. But getting rejected by a no-pay publication really scrapes the barrel. I know: it's... Read More

Artricle Writing and Promotion: Your Fast Track to Profits

Writing articles, and promoting them for publication, is one of the most productive long-term promotional tactics available. Well researched and written articles... which provide valuable, useable information,... Read More

Why You Should Write Articles or At Least Get a Ghostwriter to Write for You

Overture reports over 1 million queries for article keyword related searches for the month of July 2005 itself. What this could actually mean is that a whole... Read More