Article Marketing: Why 2 URLs Equal Pure Champagne

If you are using articles to promote your business then I don't need to tell you that including the URL to your website in the resource box at the end of your articles represents payment for the hard work involved in writing and submitting those articles.

But, if you're including just one URL, instead of the two allowed my many article announcement sites, then your reward could come in the form or orange juice instead of champagne.

One of the first rules of marketing, which applies whether you're writing sales copy or an article to promote your business, is to give your reader one simple message and, having delivered that message, to clearly ask that reader to take one single action.

For this reason, people often believe that your article resource box should contain just one single call to action and, accordingly, just one single URL link. And I would agree wholeheartedly, if it were not for one simple thing ? the search engines.

Yes, article marketing is indeed about getting your message out to as wide an audience as possible so that they can read it and, hopefully, click through to visit your website. But it is also very much about getting your article posted on websites across the internet and building links to please the search engines ? particularly Google and Yahoo.

Now the subject of building links to please the search engines is a little beyond the scope of this short article, but I'd like to give you just one example of why I believe that you're leaving money on the table if you don't add a second link to your resource box.

Suppose your article is posted on a website and that the page containing your article has a PR (Google Page Ranking) of say 4, which is derived from a points score given to the page by Google. For a PR4 page this score could fall anywhere within a fairly broad range, but might for the sake of illustration be 3000 points.

This page, through your resource box link back to your website will pass some of that PR to your own website page. Exactly how much will depend on a number of factors, including the total number of links on the page that contains your article. But, If there are a total of 10 links, then your resource box link could pass somewhere in the region of 250 points back to your website page. Enough to give that page a PR3 ranking from this one link alone.

But suppose that instead of having just a single link in your resource box you have two. The page containing your article will now have a total of 11 links and each will pass a slightly lower score, of perhaps 230 points, but this is still enough to give not one but now two pages on your site a PR3 ranking.

Now take this small illustration and imagine your article being posted on hundreds of websites, many with little or no PR, but others adding your article to PR4, PR5 or even PR6 pages. If you think that getting your article on a PR5 or PR6 page is dreaming believe me it isn't. I know from experience that this article will appear on several PR5 and PR6 pages within 24 to 48 hours of my submitting it.

Now, take this illustration one step further and image submitting not one article, but hundreds of articles.

While article writing is still very much about getting your message out to a wide audience of readers, it is also increasingly about building link popularity with the search engines and gaining PR to raise your profile in the search engine listings.

Love or hate the search engines they play an increasingly important role in promoting your business and your article resource box can play a vital role in ensuring that you get those champagne top listings, rather than those orange juice second page spots.

Donald Saunders is the author of a number of Internet Marketing guides including 20 Major Marketing Mistakes. Writing articles is one of the keys to your internet success, but submitting those articles is hard work. Follow this link and discover the secret to easy article submission.

---

Tracking Your Articles Properly

Writing articles related to your business is a great way to build your link popularity and also to provide more content for your site and other sites.... Read More

Article Marketing 101 ? Article Writing Establishes You as an Expert

If you market online, whether it be your own information products or services or someone else's products (as an affiliate marketer), you need people both to see... Read More

Advertising that Wont Cost You a Dime is to Write Articles

Search Engines are constantly on the "look out" for freshly written content that has been submitted online. So how do you come up with ideas for your... Read More

How to Find Ideas for Articles & Speeches

Do you have problems finding ideas for articles and speeches?I know have had at times, and others tell me the same thing. At my Toastmasters club, for... Read More

Artricle Writing and Promotion: Your Fast Track to Profits

Writing articles, and promoting them for publication, is one of the most productive long-term promotional tactics available. Well researched and written articles... which provide valuable, useable information,... Read More

Articles That Sizzle - Top Ten Topics

There's one key rule that every writer should understand before sitting down to write an article and that's "know your audience".Who are you writing for? A limited... Read More

What Makes a Freelance Article Writer Successful?

Knowing exactly what an editor wants.Unfortunately, many new writers struggle with finding ideas and when they do get one, don't know exactly what to do with it.New... Read More

Five Reasons You Should Write to Help Your Business

Most business owners are overwhelmed with the day to day running of their businesses that they dont have time to put into business promotion. I encourage you... Read More

Wise Article Marketing Strategies

If you are an article writer, you may have been submitting your articles to ezines in order to get your name out there. Ezines are wonderful in... Read More

5 Dynamite Ways to Generate Ideas for Parenting Articles

The key to selling reprints to parenting publications is the creation of dynamite ideas followed through with professional writing. Here, I'm focusing only on finding those lucrative... Read More

How To Rank Your Articles Higher in Search Engines

All of us, the authors, know that to enhance our sites' listings in search engines we need to do certain things and some of them are :(a)... Read More

Secrets About Freelance Writing They Dont Want You To Know

The first step to getting published is to find your market. Find a magazine you are familiar with and read the guidelines, read the magazine and as... Read More

How Webmasters Can Become Experts and Write Expert Articles!

Write articles, be recognized as an expert, drive a surge of traffic to your website, increase your link popularity, create awareness - yes that is what all... Read More

How I Became An EzineArticles.com Platnium Member in One-Hour Flat & How You Can Too

[Disclosure: I went into EzineArticles.com very innocently. I knew that I had 10 free submissions, and my personal time was very limited. Therefore, my goal... Read More

The Best and Fastest Way to Get Unlimited Free Back Links Guaranteed!

Submitting Articles for redistribution is the best way to get one way Back Links to your Web Page. Google, Yahoo and MSN (the big 3 in Online... Read More

Writing Ezine Articles - 4 Reasons Why You Should Do It

Anyone who's been in the business for 2 or 3 months certainly has a lot of information that he or she can share with others, especially newbies.... Read More

Increase Site Page Rank By Writing Free Articles

Are you looking for a better way to promote your website at little or no cost? One simple, yet effective, idea is to write articles about a... Read More

Article Marketing: Free Speech Means Free Plugs for Your Business

Article marketing works like this. The majority of webmasters are unwilling to pay for fresh content - so some content distribution websites have positioned themselves as the... Read More

Discover How You Can Write an Article That Will Excite Your Target Market and Make You Money!

I am often approached and asked, how do I write an article that will get published in other peoples ezines, newsletters, newspapers or other publications, and it's... Read More

Ten Top Tips for Writing Articles on the Internet

Online readers love information, but be sure your information is crisp, clean, clear and concise. Internet writing is different from print.1. Keep your paragraphs short, even a... Read More

Writing Articles for Ezines ? The Greatest Little Known Secret

Well maybe it's not that "little known" but some people do find it a little "scary" and "daunting" to have to write out a pile of articles... Read More

4 Major Mistakes to Avoid when Writing an Article

By avoiding these common mistakes, you will greatly improve your article. The Internet has an overabundance of disregarded content that was written in the same rambling way... Read More

In Search Of Ideas For Articles

Finding something to write about can be frustrating for all writers from time to time.I have made a list of a few suggestions for those days when... Read More

5 Plus One Internet Marketing Strategies to Improve Article Quality to Increase WebTraffic

Writing quality articles is time consuming for the very best writers. First, finding the time to write is probably the first real challenge. Then securing a topic... Read More

5 Critical Promotion Mistakes People Make With Articles

Did you realize that writing and publishing articles online represents one of the best-kept website traffic secrets?It's true! In fact, if you learn some basic principles, you... Read More

Ezine Article Writing In 10 Easy Steps

1. Choose A Topic.You need to choose either a hot topic or a topic about which you are passionate. If you can find a topic which is... Read More