Articles and Internet Branding: 5 Steps to Success

Are you ready to become an internet marketing expert? Are you ready for a massive conversion rate plus unlimited residual streams of income for your web-based business? Excellent! I'm here to focus your mind on the job at hand. Today you will learn how article marketing is the means to the end, and that end is PROFIT.

Web marketing success happens one project at a time. The formula we're about to discuss works best when your product is information-based. Meaning, if you're an expert in your niche, other people are going to want to learn Your Secrets. You can use this to your advantage- by creating marketable products that deliver information (your Secrets) to customers who are willing to pay for it. You will then use web articles to lure in your prospects.

How will you go about this? Take it one step at a time.

Step 1. Select a niche market. What are your interests? Where does your expertise lie? Wherever that is, is where you will focus your next marketing project. Let's say it's real estate. Your Marketing Mission is: make your name recognizable within the realm of real estate. Build yourself up as an expert in the buying and selling of property.

Step 2. Create an online persona and brand for your business. For continuity's sake, let's go with the real estate example. Suppose you want to be known as the Inside Expert on house flipping for profit. Sounds like a great plan to me! Now grab yourself a web designer and a great copywriter and get going on perfecting that image of you as the Real Estate Go-To Guru!

Step 3. Develop an informational product that readers can buy directly from your website. You've seen those kits that all the Experts are selling, right? Who told you that you can't sell one on your website? Nobody. So, get going. Start pulling all nighters if you have to, just get that kit written and make it powerful so that your buyers will go, WOW! I can't believe what I learned from this guy/girl, and for such little money! Hire a ghostwriter, if you really want to get this project cracking. Either way, as Nike says: Just Do It.

Step 4. Write articles to build your credibility. If you've been reading my "series of internet marketing articles" in order, you'll already be familiar with the concept of article marketing. This is where you use an Article Distribution website like Ezinearticles.com to help deliver quality articles to end users who will feature your articles.

(Note: I listed this as Step 4, but really your articles should be flowing as early as Step 2.) As part of your brand-building strategy, stream a steady flow of web articles to content-hungry webmasters who fall into your topic category, who will then spread your sage advice all over the internet. If you're burdened with time constraints, hire a ghostwriter to do this work for you. At the end of the articles, include a bio that directs them to your website. From there, they can learn more about you and what you can offer them.

Step 5. Direct your customers to a sales letter that teaches them about your product. Again, you can do this with article marketing. An easy scenario to follow: You write an intriguing article featuring five tips on how to gauge the real estate market. At the end of the article is your bio, which directs the reader to a link where a sales letter page opens. That sales letter will then contain certified testimonials from happy clients and customers of yours. All of this will further enhance your reputation as a qualified expert.

The final outcome: clicks to your website, where visitors use PayPal or another easy money transer in exchange for your informational product. The profit's in your pocket. Beautiful! YOU DID IT! Give yourself a pat on the back. Take a vacation!

Of course, if you're going to be an internet expert, it's a smart idea to create multiple areas of expertise for yourself in more than one niche. Again, articles are the means to the end. Suppose now that you're done with your online real estate venture, you've figured out that Copywriting is another God-given talent of yours that can be leveraged for profit. Time to create a Brand New Internet Personality! How will you do this? Easy. Follow the five steps I mentioned above, only replace each mention of real estate with Copywriting.

Do you see the INFINITE POSSIBILITIES? Good! You've got plenty of work to do. So stop reading, and start writing those articles!

Copyright 2005 Dina Giolitto. All rights reserved.

Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://Wordfeeder.com for free tips on branding, copywriting, article marketing, and more.

---

9 Top Ways To Get Ideas For Your Next High Quality Article

Thanks to recent information that leaked by Google within their US Patent Application 20050071741, we now know that quality content and incoming links are essential to the... Read More

Five Great Ideas For Your Next Article

It's amazing how quickly free articles can generatetraffic - my traffic sometimes triples within 24 hoursof releasing a new article.But if free articles are your main marketingtechnique,... Read More

15 Commandments To Submitting Articles - Article Submission Sites

1) Don't use all capitals in your title:People don't like to be yelled at. USING CAPITALS is the same as yelling and looks awful. There aren't many... Read More

An Article

People love to hear stories. They'll identify with what you have to say much more easily if you tell them an anecdote that relates to your subject... Read More

Article Writing: 10 Easy Ways To Generate Highly Read Article Ideas

If you're writer, I am sure sometimes you may have run out of topics to write about.Here are a few tips on how to generate article ideas:1.... Read More

Why Keyword Articles Are Good for Your Business

Content is an important component of your web site. Learning how to write a good article can make a huge difference in the response you get from... Read More

8 Surefire Methods to Create an Article Title That Will Get Your Article Read More Often

Often all the Web Surfer will see is your title, Your Title will determine if your article gets read or not. You can use these techniques together... Read More

The Best Place To Submit Your Articles

If you've spent any time online trying to promote your website or business, you must have very likely realised that one of the most effective ways to... Read More

Write Articles That Get Results

It's no secret that writing and publishing helpful articles is one of the best ways to promote your business. Writing articles can: Establish you as an... Read More

5 Critical Promotion Mistakes People Make With Articles

Did you realize that writing and publishing articles online represents one of the best-kept website traffic secrets?It's true! In fact, if you learn some basic principles, you... Read More

Checklist for Writing Articles That Get Read

When writing articles for publication, it is important that you bear certain matters in mind. If you want to write a good article that stands a good... Read More

The RIGHT Way To WRITE Articles

As a follow up to my previous article on the WRONG way to write articles (see link at the end), this article shows you the RIGHT way... Read More

Write What You Think Youre Writing

You've written this wonderful (no question about it) piece of work. It's the greatest thing since tealeaves were invented. The more you read it the more you... Read More

Everything I Needed to Know About Article Writing I Learned from My English Teacher

By now you probably understand how important writing for trade publications is to establishing credibility in the home business world.On to the first hurdle: how do you... Read More

How I Write Articles For Profit

Most Internet marketers worth their salt know how effective articles can be to generate promotion for their web sites. The major problem for many is simply writing... Read More

Stop Struggling and Write Your Article

Don't let overwhelm hold you back- follow this expert advice and start writing your promotional article today.As a writing coach, I frequently work with independent professionals who... Read More

How to Use Autoresponders With Your Articles

Now that you see that articles are the number one way to promote your business, think again about how people can get them even more efficiently.Knowing that... Read More

Be in the Trade Publications Your Customers Read

Your publicity dreams may include being featured in Forbes, Fortune, Time, Inc., and other magazines read by millions. Appearing in those publications can boost both your ego... Read More

7 Important Elements of Any Article - Miss Just 1 Element and Your Article is Doomed

These 7 Important Elements are your Blueprint to Article Writing Success. By Applying these 7 Key Elements anyone will be able to craft Articles for Re-Distribution on... Read More

How to Write a Short Article Under 500 Words

Online publishers, ezine subscribers, and Web visitors want short, useful information. Use this "500-Word Article Formula" to create trusting, confident, and lifelong clients and customers.How to Write... Read More

Your Writing Anxiety - 10 Ways to Bring Relief

Anxiety, apprehension, cold feet, consternation, dismay, distress, dread, fear, fright, horror, nervousness, panic, scare, strain, stress, tension, terror, trepidation, unease or uneasiness: whatever it's called, you've got... Read More

5 Dynamite Ways to Generate Ideas for Parenting Articles

The key to selling reprints to parenting publications is the creation of dynamite ideas followed through with professional writing. Here, I'm focusing only on finding those lucrative... Read More

SEO Article Writing 101

SEO writing is very different from content writing, article writing, story writing and news writing. When I first realized my innate talent for writing stuff and putting... Read More

Writing Articles, But Still Not Getting Traffic? Your Articles Suck ? But I Can Help! (Part 1)

We've all been there. We hear about how articles will generate HUGE publicity for a site, (the old "If you build it, they will come") so we... Read More

Finding Experts, Sources and Contacts

I was asked to write an article on a short deadline. No problem, I thought. Then I got the article specifications which included quoting several experts in... Read More

How to Write Articles that Sell

In order to sell your article must do three things:1. Give value2. Inform3. Create a warm feeling in your readers.If your article doesn't achieve these three things... Read More