Creating A Great Print Newsletter

The traditional print media newsletter is still useful even in the rapidly changing age of the Internet and IT. Its uses are so multi-faceted that it can cover just about anything ? from the company's profile to promotions, home-order system and contests. Before the Internet homepage became so common, the newsletter was the main source of an organisation's communication to its customers.

Even today, an organization should produce a good newsletter on paper before it starts to construct its homepage because it can learn about the impact and avoid similar mistakes being made on its web pages. Newsletters can also introduce customers and encourage them to enter its corporate website.

Here are some pointers to create a great newsletter:

Make it Accessible:

The newsletter can be strategically placed at the payment counter or the entrance of the shopping department. It should also be free to customers. Some departmental stores also include discount coupons that are attached to the newsletters.

Make it Personal:

A newsletter should be personal and convincing to the reader. It should include lots of writeups of model employees and how they have contributed to the organization. Employees should also be encouraged to contribute articles to it. Include a photograph of the contributor together with the article. This puts a face to the names and increases the organisation's credibility. Encourage customers to vote for the best employee too.

Keep Readers Hooked:

A newsletter should include basic elements of "stickiness" such as contests and discount coupons, that keep readers coming back for more. Your readers will be less inclined to treat the newsletter as a "flyer" that they will quickly discard.

One easy idea is to create a large jigsaw of the company's logo with separate parts found in different issues. Once completed, the customer can collect a prize.

You can also include interesting write-ups about your industry or expertise that suit your target customers. It is also good to encourage your alliance partners to co-produce the newsletter so that you can also use their distribution channels to give-away the newsletter.

Classifieds Area:

A newsletter can be a channel of communication and sales for the company's customers. Creating a classifieds area will definitely generate more interest. The benefit to the organization too is enormous.

By analyzing the ads, the organization can learn a lot about the purchasing habits and other relevant demographics of its customers. This will be useful for the Sales and Marketing Department.

Introduce Your Website:

Once a newsletter reaches a certain level of readership, you can then promote your organisation's newly created website. You can also create a contest for customers to design your company's website.

This makes sense as they will be the ones whom your company is targeting in the first place. This will also ensure that your website will have some "hits" in its initial months.

Feedback Channel:

A newsletter can also be used to generate feedback about the company's service and products. This will help the Personnel Dept. improve the customer service. The best letter received can also be awarded a prize.

About The Author

This article is contributed by Colin Ong TS who is the Founder of 12n Online Community ( http://www.mrmc.com.sg/12n ) and MR=MC Consulting ( http://www.mrmc.com.sg )

colin@mrmc.com.sg

---

Article Marketing: Capture the Other Half of Your Target Market

Heard about article marketing but not sure why you'd need it for your business? Posting Articles on the net is a great way to capture the "stubborn"... Read More

Do You Know the 7 Essential Parts that Make Up a Resource Box

The Whole reason you write those articles is so you can get Your Resource Box Displayed. Do you know the 7 Essential parts every Resource Box should... Read More

Ten Top Tips for Writing Articles on the Internet

Online readers love information, but be sure your information is crisp, clean, clear and concise. Internet writing is different from print.1. Keep your paragraphs short, even a... Read More

Will This Be Your First How-to Report?

You've got to start somewhere, but once you've created your very first How-To report and learned to develop your own research tactics - life will never be... Read More

How To Write Persuasive Articles

You may be wondering what persuasive writing has to do with articles. After all, you're not exactly selling something with an informative article, are you? Yes, you... Read More

How to Get Ideas for an Article?

Are you short of ideas? There are times when we are in the mood of writing an article, but suddenly may feel lost without ideas, wondering what... Read More

Become An Expert

Everyone focuses their web marketing efforts on search engines, and while this is a large part of traffic generation, it's not the be all and end all... Read More

How I Manage My List of Where I Post Articles Online

Article Marketing Connects you Directly to Readers Even brilliantly-written articles can't "toot your horn" unless they get in front of people who'd care enough to read them.... Read More

How An Online Writer Can Easily Self-publish Their Way To A Fortune

Online writing is really self-publishing made easier and potentially much more lucrative with much less cost and investment to be made. But what is self-publishing and what... Read More

How I Became An EzineArticles.com Platnium Member in One-Hour Flat & How You Can Too

[Disclosure: I went into EzineArticles.com very innocently. I knew that I had 10 free submissions, and my personal time was very limited. Therefore, my goal... Read More

Article Queries That Sell

Queries are not written like business letters or emails; they are specifically designed to sell your articles.Every query should be:Written for the appropriate marketA fresh ideaSkilfully presentedWritten... Read More

How to Use Articles to Increase Web Site Traffic!

A simple technique to increase web site traffic is using articles.Just imagine? Hundreds, even thousands, of theme-related sites having one-way links to your site! What would that... Read More

Ezine Publishers Want These 5 Things From Article Authors/Writers

Want your articles to get picked up and reprinted by top name brand ezine publishers? While there is no shortage of authors willing to give their articles... Read More

Why Link Exchanges are Dead-and What the New Move in Free Traffic Is

It's no secret-link exchanges are dying a painful death. And why you ask? Since March 2005 the new Google algorythm has become very very picky about the... Read More

Got Lingo? The Terminology Of Marketing With Articles

Every field or discipline has its own specialized vocabulary and marketing with articles is no different. Understanding and using the lingo of marketing with articles will help... Read More

Article Content Sources For Article Writers - 7 Quick Strategies You Can Use Immediately

As an article author, sometimes you can only pull so much out of your head before you need to turn to a system or a strategy for... Read More

10 Ways Writing Articles Can Improve Your Business

Writing articles has proven time and time again to be one of the best ways to drive targeted traffic to any website. Here are ten quick tips... Read More

Dont Buy Your On-Line Marketing Articles From Article Factories

I was busiy submitting some articles I ghost wrote for a client to some web portals late one night, when I was struck by a message a... Read More

How to Use Free Articles to Explode Your Internet Business!

In this article I will show you how to use articles to explode your internet business. Writing articles and posting them on the internet can pull in... Read More

10 Steps to a Magazine Query

IntroductionThere are two ways to submit to magazine editors.One is to send the finished article without it being requested. This is referred to as an unsolicited manuscript.... Read More

Stop Struggling and Write Your Article

Don't let overwhelm hold you back- follow this expert advice and start writing your promotional article today.As a writing coach, I frequently work with independent professionals who... Read More

Article Marketing Benefits Online Retailers

Strategically developing online content helps to ensure a small-business owner's success in both the short and long term.Article marketing is a smart, comprehensive way to broaden the... Read More

Lots of Extra Money Waiting to be Made from Writing $5 Articles

There is probably no easier way of earning extra money online. Yet many people ignore online writing and lose all that extra money, mainly because they get... Read More

Publish Article

If you've spent any time online trying to promote your website or business, you must have very likely realised that one of the most effective ways to... Read More

Why Internet Marketing Free Articles Traffic Can Earn You More Sales Than Pay-Per-Click Leads

To be successful at any affiliate marketing program, you not only need traffic but you also require a certain type of traffic. In fact this rule also... Read More

Articles: How To Turbo Charge Traffic When Your Promotion Budget Is Tiny

Writing articles for your site and for the use of others, is a simple proven way low cost way to get more traffic.Articles can be used for... Read More