The Difference Between Article Marketing and Traditional Article Writing

Lately, there seems to be some confusion between Article Marketing and regular article writing. People wonder why I would write articles when I'm not getting paid for them. Paid, of course being the traditional way where money is exchanged for labor.

Article Marketing is not "article writing" as you may know it if you're a writer or reader of magazines, journals and such.

Article Marketing is a new concept that's being used by web experts to help spread the word about their businesses. It's a tool that's meant to increase your website's visibility.

If you're familiar with link exchanging and link distribution, you know that the more websites who include a link to your own website, the more exposure you get and the more chance you have for making a sale.

Of course, the drawback to Link Distribution is that there's nothing about your link that stands out in a crowd. But what if I told you that you'd be able to include information along with your link? And that information could be written in the form of a short article?

That's it, that's Article Marketing. It's not *really* about fantastic writers creating amazing and life-changing articles that took months of research and development.

It's about marketers and savvy web entrepreneurs who want to increase their popularity on the web while at the same time using a personal touch - an article - to draw in a loyal following who will be interested in purchasing their products.

Imagine what you could do with a little space to add some words and warmth and compelling copy to that website link of yours! Imagine no longer. Kids, the dream is here and it's Article Marketing.

Article Marketing Explained in 4 Points

1. Article Marketing starts with an article syndication site.
2. The site collects articles written by marketers and writers.
3. The article authors are asked to include a personal bio and link to their website.
4. The articles are then picked up by other websites who want to showcase fresh, relevant content in a specific niche.

As I mentioned in the first paragraph, I don't get paid cold hard cash to write articles for my own company (although you're welcome to pay me cash to write yours!). My payment for article marketing is exposure.

Exposure comes in the form of your articles that make front page search engine headlines. What do I mean by that? Well, let's say you're in the car wash business. If you write several articles about breakthrough conveyor belt technology, those articles will come up in the search engines when web surfers go hunting for that information. The more articles you write, the more frequently your website link and your name will come up... and then, the more interested prospects will come to your website. You want to sell that technology, right? Then start writing those articles.

So: who should think about using Article Marketing as a way to become well-known, respected, and potentially rich on the internet?

Anyone who wants to create a product.
Anyone who has a website.
Anyone who wants to build a brand.
Anyone who wants to start a web-based business that will be profitable for the long term.

Characteristics of Web Articles:

- Short and to the point
- Broken up into easily digestible sections of text
- Helpful, informative copy
- Light promotional tone
- Should always, always point to your URL

You can hire someone who works relatively cheap to write your articles. But a better strategy, if you really want to be a big brand name, would be to find someone who is willing to "concept out" your articles.

Get a real copywriter to streamline an aggressive marketing campaign to pitch a product that you will sell by way of that "gateway" - the link at the end of your article.

Article Marketing is Link Distribution plus Useful Information to lure in your reader. It is not meant to bring you the Nobel Peace Prize for your writing achievements. It's good old web marketing with a creative writing twist.

Want to join the article marketing craze and get your website noticed? Well then, go warm up with a few web articles! They're quick, painless and even fun to write.

What are you waiting for? It's time to write that article.

Copyright 2005 Dina Giolitto. All rights reserved.

Dina Giolitto is the author of ARTICLE POWER: Create Dynamite Web Articles and Watch Your Sales Explode... a 49-page manual covering every aspect of article marketing on the web. Learn about article marketing, copywriting and more at http://www.wordfeeder.com

---

8 Surefire Methods to Create an Article Title That Will Get Your Article Read More Often

Often all the Web Surfer will see is your title, Your Title will determine if your article gets read or not. You can use these techniques together... Read More

How to Find Ideas for Articles & Speeches

Do you have problems finding ideas for articles and speeches?I know have had at times, and others tell me the same thing. At my Toastmasters club, for... Read More

How to Create High-Quality Backlinks the Search Engines Will Love

One great benefit of article marketing is the generation of high-quality backlinks.Simply put, a backlink is a link to your website from another website. There is a... Read More

Leverage the Power of Article Marketing

Now that you know the secrets to writing great articles, it's time to power up the article writing ladder of success. Web articles will definitely will help... Read More

Article Marketing 101: The Perfect Author Resource Box

If you want to really make your article "SELL" then you've got to craft the perfect RESOURCE BOX. This is the "author bio" that is below your... Read More

Recycle Your Work

Recycling your work is a lot like doing your part to recycle cans and old milk cartons: a simple concept that not enough people do. Many folks... Read More

Do I Really Need To Write Articles For E-zines?

When I was first advised to start writing articles, this was the first question I asked. As I was totally freaked out at the thought of me... Read More

How To Write Effective And Unique Articles That Are Optimized for the Search Engines

It is a well known fact that writing, distributing and posting articles to various location on the web is an extremely effective way to generate targeted traffic... Read More

Consultants - Writing Articles for the Internet Blankets the World with Your Expertise and Style

A Consultant could be an expert about absolutely anything.Calling yourself a "consultant" demands further clarification. A consultant who? What specific problems do you handle? And who needs... Read More

Advertising that Wont Cost You a Dime is to Write Articles

Search Engines are constantly on the "look out" for freshly written content that has been submitted online. So how do you come up with ideas for your... Read More

Article Marketing: Why 2 URLs Equal Pure Champagne

If you are using articles to promote your business then I don't need to tell you that including the URL to your website in the resource box... Read More

The Raw Truth About Persuasion and Copywriting!

I get asked all the time, "Lorrie, how can I make my copy more persuasive?" Well frankly it helps if you can speak your prospect's language. But... Read More

Writing Articles Can Improve Your Online Marketing and Sales

Many people which in online business world find difficulties in searching long-term and continuous earnings.According to research which have been done, one of the way of people... Read More

Web Content Barn Blasted by Shotgun Software - Article Marketers

As we prepared to move our 12,000 article database from one server to another and make a serious business of it, instead of the formerly free service,... Read More

Write Your Slice of Life: 6 Quick and Easy Steps to Writing a Personal Essay

Do you know why the "Chicken Soup for the Soul" series is so popular? Aside from terrific marketing and unequaled publicity, readers love the stories and personal... Read More

Article Marketing: What Is It and How Can I Use it to Grow My Business?

Ever read one of those web articles written by an internet marketing expert? They're really helpful, aren't they. You can learn a ton about how to be... Read More

The Best and Fastest Way to Get Unlimited Free Back Links Guaranteed!

Submitting Articles for redistribution is the best way to get one way Back Links to your Web Page. Google, Yahoo and MSN (the big 3 in Online... Read More

Four Tips For Getting More Mileage From Your Articles

It has become common knowledge that the smartest and most effective free method of advertising your business and services is to write and submit articles to the... Read More

Writers Block - Find an Article Topic in Minutes Anytime Anywhere with These 7 Tips Guaranteed!

One question I get asked all the time is how to you get Ideas for your Articles? How can you churn out 5 Articles in a Day?... Read More

How to Be An Expert In Your Field

One of the most tried and true methods of self-promotion is writing and submitting articles in your field of expertise. If you're having trouble attracting new clients... Read More

You Are Losing Customers By Not Doing This

Not doing what, you ask.Writing and submitting articles.Writing articles is a cost- effective way of promoting your business. It exposes you to potential customers in a way... Read More

Correct Formatting Maximizes Effectiveness of Online Articles

Understanding the rules of correct formatting for online articles will assist webmasters in driving greater awareness of and traffic to their online enterprises.For online marketers, the difference... Read More

You Should Seriously Consider Making Money With Your Words

Sometimes when I am communicating with other webmasters and I bring up the subject of writing articles, I often get a response like "I'd rather have a... Read More

How To Massively Multiply Your Web Exposure AND Position Yourself As An Expert

What's the quickest, easiest way to get exposure for your business all across the web AND turn yourself into an expert, in one fell swoop? The answer... Read More

Articles: How To Turbo Charge Traffic When Your Promotion Budget Is Tiny

Writing articles for your site and for the use of others, is a simple proven way low cost way to get more traffic.Articles can be used for... Read More

Are You Submitting Your Articles?

Last month, I began promoting Jason Potash's "Article Announcer." I always take time to research new products on the market. I don't believe in "magic bullets." There... Read More