|
|
|
|
|
|
|
|
|
|
|
You've written this wonderful (no question about it) piece of work. It's the greatest thing since tealeaves were invented. The more you read it the more you admire your own genius.
Then the little doubt starts.
Now is the time to step back from the work itself, to close the book, the page, the computer file and think. Not of the words or the actions or of the characters themselves, but deeper, back into yourself.
# What made you write this piece in the first place?
# What were you trying to say?
# What point did you want to illuminate for everybody else out there in the world?
That sounds terribly grand and pretentious, but it's the truth. Every time you write, no matter how light-hearted the theme, you are giving away something of yourself, your values and your beliefs. And what you have to say is important.
# So what is the value of the piece?
# What is your theme?
Express your theme, the kernel of your thoughts, in one short sentence.
When you write you also have secondary goals. This is when you think of the piece itself as it sits on the page. The added value bit, the craftsmanship. The approach you took to get your message over.
Perhaps you used humour, perhaps the layout on the page. What makes it interesting and fun / easy to read?
Remember, sometimes the best writing is what you leave out. Have you said the same thing in two different ways? What I call my double whammy.
And finally, don't forget the old adage. Pretend you're writing for an audience of fourteen year olds, and the adults might understand you as well.
John McAllister

By now you probably understand how important writing for trade publications is to establishing credibility in the home business world.On to the first hurdle: how do you... Read More
Okay, I admit it: I'm a keen people-watcher. (Most writers are: we know people love to read about people - not things; not statistics; but people!)We collect... Read More
Overture reports over 1 million queries for article keyword related searches for the month of July 2005 itself. What this could actually mean is that a whole... Read More
Article marketing-the simple act of writing one 400 word article and submitting it to various sites-is the surprise online marketing medium of the past year. For a... Read More
Did you realize that writing and publishing articles online represents one of the best-kept website traffic secrets?It's true! In fact, if you learn some basic principles, you... Read More
A "Thought Leader" is someone recognized as an authority in their field of expertise...also known as a visionary. Few people set out to become a "thought leader"... Read More
Understanding the rules of correct formatting for online articles will assist webmasters in driving greater awareness of and traffic to their online enterprises.For online marketers, the difference... Read More
If you are going to be writing articles to promote traffic to your website anyway, why not make them available to be used in other people's e-zines?... Read More
Are you short of ideas? There are times when we are in the mood of writing an article, but suddenly may feel lost without ideas, wondering what... Read More
The five essential questions to be answered in your article are WHO, WHAT, WHERE, WHY and WHEN.The five Ws must be considered carefully when you are gathering... Read More
One of the most effective (and free!) ways to get noticed on the web is to write articles. Even if you have no writing experience, it is... Read More
Okay, so you're getting a feel for this article marketing thing. Cool. Now you must write articles that will engage your reader and hold their attention all... Read More
One of the most tried and true methods of self-promotion is writing and submitting articles in your field of expertise. If you're having trouble attracting new clients... Read More
In order to sell your article must do three things:1. Give value2. Inform3. Create a warm feeling in your readers.If your article doesn't achieve these three things... Read More
Your publicity dreams may include being featured in Forbes, Fortune, Time, Inc., and other magazines read by millions. Appearing in those publications can boost both your ego... Read More
Publishing content on the internet is not a hard task. But, some days it is definitely not the easiest. What do I write about today? Will my... Read More
Advertisements are one of the biggest indicators of a magazine's readership. They are also excellent for generating ideas.First, let's look at the readership. Ads tell you: The... Read More
Routing traffic to your web page is incredibly important in order to make money online. However, you probably have noticed that getting your web page noticed and... Read More
Writing an article is not an easy task. You have to have an attention grabbing headline, new content and most importantly, a vision to be seen as... Read More
Don't let overwhelm hold you back- follow this expert advice and start writing your promotional article today.As a writing coach, I frequently work with independent professionals who... Read More
Writing articles is possibly the best way to generated free traffic to your site. A short article, submitted to a few places, creates permanent streams of traffic.... Read More
Articles are a fantastic source of links and additional traffic to your site. There are countless sites online that want your articles. It's a win-win situation for... Read More
Rule number one - You must write ezine articles and submit them to publishers and content sites.Rule number two - You must include a resourcebox that gives... Read More
It's all the rage. It's what everyone is talking about. It is unquestionably the most effective form of marketing available to home based business owners. It costs... Read More
Writers have one basic need -- readers. We all want more of them. No matter what type of writing people enjoy, we want all of them reading... Read More
Online PR in the form of website and ezine article placement can be a great way to build your personal brand. You showcase your expertise in the... Read More
Don't let overwhelm hold you back- follow this expert advice and start writing your promotional article today.As a writing coach, I frequently work with independent professionals who... Read More
Getting people to join your company can be hard work. Whether you are looking to hire staff or to build a downline for your network marketing business,... Read More
What is Anchor Text Optimization?Anchor text optimization consists of the visible hyperlinked text on a webpage (e.g. in your article). Here's an example of anchor text optimization:... Read More
The experts are always telling us that getting paid for what you know is one of the most effective, least time-intensive ways to make a buck. Well,... Read More
You say, I can't write an article, I have no knowledge of writing. Let me tell you yes you can!Why write an article?It can help you build... Read More
Submitting well planned articles on-line will increase traffic and can even launch your career when handled right. They'll drive traffic from all over the net and show... Read More
There is probably no easier way of earning extra money online. Yet many people ignore online writing and lose all that extra money, mainly because they get... Read More
A revolutionary marketing device that I call article marketing I now will share with you. Now the sole question is can article marketing me? That depends on... Read More
There are many different ways to improve link popularity for your Website. One of the most effective ways to improve your site's link popularity is by writing... Read More
Don't let overwhelm hold you back- follow this expert advice and start writing your promotional article today.In Part 1, I talked about the importance of planning and... Read More
In order to answer the question I've just asked in the title, I decided to interview myself. (Now there's a stretch). After all, I've spent a lot... Read More
Article writing can be such an intimate act as you're always sharing a piece of yourself with the world. It's so easy for your mind to derail... Read More
By now most entrepreneurs realize that the most cost effective method of promoting their business and services is writing and distributing articles to e-zines, newsletters, magazines and... Read More
One of the best things you can do for your business is to give information away. Information empowers your customer and brings them back for more. There... Read More
Rejection is part of a writer's life. You must cope with it. Analyse it and learn from it.The reality is that you may never know why your... Read More
When you have to share what you've created, where do you begin? Have you ever just felt like the top of your head unhinged and poured its... Read More
The first twenty-five words of your article are the most important. If they're not powerful and "sticky", readers will not stop and invest the time to find... Read More
How to write an informative article?The following tips can help you in writing an informative article -1. Write about what you really know. Before writing, do a... Read More
How is it possible to turn an idea into the biggest online Article Archive in the world? One man did it, with the help of a great... Read More
The more you write, the larger your impact. If that's true, why is it that so many authors find it hard to either start writing or to... Read More
I once wrote an article in which I offered the following tip on how to speak eloquently in public: Talk about something that you're passionate about.When we... Read More
Last month, I began promoting Jason Potash's "Article Announcer." I always take time to research new products on the market. I don't believe in "magic bullets." There... Read More
Everyone focuses their web marketing efforts on search engines, and while this is a large part of traffic generation, it's not the be all and end all... Read More
Most all ezine publishers need fresh content. Article writing is something that gets tedious to the publisher who sends out an ezine every week. Fresh, unique ideas... Read More
All of us, the authors, know that to enhance our sites' listings in search engines we need to do certain things and some of them are :(a)... Read More
If you write web content, it may be a mystery to you as to what "works" and what doesn't work. You want people to read what you... Read More