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Direct Mail Sales Letters Flow Better With Subheads

A subscriber to my newsletter asks: "Got any good pointers on writing great sub-heads?" Yes, I do. Here they are.Use subheads to draw attention to... Read More

Copywriting and Your Five Senses

In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to... Read More

How to Write Profitable Ads

Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely... Read More

How Cliffhanger Paragraphs Capture Readers

About 50 years ago, movie serials kept theater crowds coming back week after week. Each episode ended with a "cliffhanger," a suspenseful unresolved problem. Audience... Read More

Business Writing: When Not To Be Professional

It's time to write your next ad or brochure. Maybe some web content. You've done all your research, and you're staring at a blank computer... Read More

How You Can Proofread Your Own Work

Putting out a high quality product is a given these days. With all the competition out there, you have to look great in every aspect.... Read More

Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting

Looking to chuck that full-time job for a life of full-time writing? Or maybe you've already dumped the day job but aren't quite as busy... Read More


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13 Steps to a Slippery Slope Online Sales Letter

Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. And many of them are also beginning to... Read More

The Secret to Web Copywriting Gurudom

Have you seen those copywriting gurus, working it on the web? How'd they get so darned famous? How can YOU get what THEY have? Here... Read More

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the... Read More

Copywriting and Your Five Senses

In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to... Read More

Write Benefits in Your Headlines to Deliver the Dream!

When you create headlines, do you put benefits into your headlines to deliver the dream? Do you create headlines that draw your reader deeper into... Read More

Do You Make These 5 Mistakes When Writing Sales Copy?

Writing copy has sometimes been compared to an "art." While it does take creative skill to write great copy that generates results, there are some... Read More

5 Rules for Effective Written Sales Communications

Most salespeople have great ideas, but when it comes to putting those ideas on paper for their prospects, they ramble on for pages and quickly... Read More