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Pulling Sales with Your Ad Copy

One of the best marketing tools available to your internet business is good sales ad copy. This can pull in sales faster than just about... Read More

Its the Headline, Stupid! - Writing Powerful Headlines

"It's the headline, stupid," is the sign that hangs over my computer screen. It reminds me that to write effective articles, press releases, sales letters--whatever... Read More

Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting

Each weekday during my Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce the training I give on weekly phone... Read More

A Writers Secrets

Every person has secrets that only he or she knows, secrets that are not shared with anyone, not even the most intimate friends, partners, even... Read More

SEO Copywriting: 7 Tips

So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you're out there.... Read More

A Quick Free n Easy Content Writing Course

I do not pretend that a one-stop shop solution to content writing exists, but my experience has taught me, that working toward a 100% effective... Read More

Why Copywriting Is The Secret To Your Online Success

Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has... Read More


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Writing Benefit-Driven Web Copy ? 4 Steps to More Sales

You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into... Read More

No-Holds-Barred Conversation with Dan Lok - Part 1

Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services?To... Read More

7 Steps You MUST Take Before Writing a Word of Copy!

Copywriting ChecklistOkay, you know you have your product (or service) in front of you. Now it's time to get the word out with an attention-grabbing... Read More

Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences

Anglers in Maine catch trout using dry flies with barbless hooks. Unless they keep tension on the line all the way to the net, they... Read More

Headlines That Pull, Persuade and Propel!

When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that... Read More

?Super Adjectives? Boost the Power of Your Copy

Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce... Read More

Direct Mail Sales Letters Flow Better With Subheads

A subscriber to my newsletter asks: "Got any good pointers on writing great sub-heads?" Yes, I do. Here they are.Use subheads to draw attention to... Read More