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Not speaking your language?

The Secret to Drilling Down Deep in Your Target Market

Here's another drill ripped out of the Field Guide for my Red Hot Copywriting Bootcamp. There are 20 drills total which take 15 minutes per... Read More

Tech-writers: A Necessary Evil

New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil.Tech-writers are necessary because someone has to... Read More

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for... Read More

How To Really Connect With Your Customer In Your Copywriting

One of the least talked-about areas in copywriting education is voice. This is probably because it's tough to set general rules for something that's so... Read More

Sales Headline Copywriting ? Two Quick Steps to Success

Get a Good Start for Sales SuccessThe headline to a sales letter is like the doorway to a store. The purpose of both is to... Read More

Content is King

IntroductionA pencil. Yes, a pencil. In my opinion, every great idea has started with a pencil. Sure, lots stay in someone's head, but to me... Read More

Freelance Writing As A Career

Most people would love to make a living from freelance writing. If you tell people that you are a freelance writer, chances are that they... Read More


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Organizing Your Data to Write Better Copy

Last quarter I talked about interviewing / gathering data. So now you've got several thousand words of notes, hopefully digitally recorded. What comes next?GETTING ORGANIZEDI... Read More

Its Not What You Say But How You Say It

Copy is all about words. Or is it?Copy is about using words to describe the benefits of your offer. About using words to paint vivid... Read More

5 Deadly Copywriting Mistakes That Kill Sales

Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them "deadly" because theyre killing your sales and... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was... Read More

Killer Ad Copy

Not everyone is a writer. Good copy writing is a science and can be learned over time. Great copy writing is an art and should... Read More

Cause and Effect

"Shallow men believe in luck. Strong men believe in cause and effect." Ralph Waldo EmersonWhat is the "unique selling position" in your market? Luck will... Read More

Is Your Web Copy Plain Talk?

It's true, we were all taught in school to express ourselves differently on paper, than the way we speak. To follow rules of grammar, and... Read More