When you have an online business you need to utilize every possible avenue of advertising and promotion. As I sign up for more ezines and discussion groups, I am finding numerous publishers are overlooking a very effective and fr~e advertising opportunity.
After I sign up for an ezine or email discussion group, I await the welcome letter for guidelines and to learn a bit more about the ezine/website/webmaster. Too often all I get in the welcome letter is the standard default letter. No personal welcome, no introductions, no links to check out and no email.
This disappoints me as I always like to check out the sites of the people I am signing up with. It almost makes me want to unsubscribe.......almost. ;-) But I know that some publishers may just not know that you can take advantage of this advertising opportunity. I also didn't know of such opportunity when I was first starting.
So, by writing this article, I hope to make publishers and listowners aware of this fr~e advertising.
Whether you use Yahoogroups, Topica or a list manager that you have purchased, you can change the welcome message. Personalize it by introducing yourself and letting the subscriber know about your website/business.
There are numerous things you can promote with your welcome letter. Also, do not overlook your goodbye letter. You have one last chance to get this person back. Make it a good one. ;-)
I also have a little message in my goodbye letter that encourages people to let me know why they unsubbed.
Example:
Thank you for being a subscriber to My Own Ezine. I am sorry to see you go. If you could take a minute to let me know why you unsubbed, I would appreciate it. Please drop a quick note to mailto:ter02@newnorth.net?subject=unsub Thank you.
You might learn ways to improve your ezine by asking former subs this question. Of course, they do not all answer, but a good many do! Always reply to them with a short but appreciative thank you note!
I also promote many of the same things as I do with my welcome letter. By doing this you just might get this person to think........"Maybe I will take one last look and see what they have."
In this business, you have to utilize every opportunity possible and this FR~E advertising could turn out to be a golden one!
Happy Holidays to you and yours!
About The Author
Terri Seymour owns and operates MyOwnEzine.com.
Learn to publish and promote your own ezine. mailto:subscribe@myownezine.com
For a complete list of her articles available for reprint please email: mailto:myownezine-index@getresponse.com
You can contact her at mailto:ter02@newnorth.net
article_text... Read More
article_text... Read More
article_text... Read More
article_text... Read More
article_text... Read More
article_text... Read More
article_text... Read More
While sending out a text e-zine may seem like a piece of cake, there's more to it than you may think... Read More
One morning this past fall, I was going through my e-mail inbox, relentlessly deleting junk mail... Read More
There are two reasons to publish an ezine... Read More
The theory of writing for newsletters is very similar to that of writing for press releases and other media work, but with newsletters there is one crucial difference... Read More
What makes your ezine hot stuff? With literally thousands of ezines online today, how can yours stand out or is it doomed to stay in the junk mail folders??The first thing to think about is, what is your ezine about? Do you have a clue? If you don't know then you can bet a million dollars that your readers haven't the slightest idea what you are talking about... Read More
What's the point in spending hours preparing a newsletter, message or report if it's automatically filtered into the junk folder before the recipient even sees it? Spam threatens to choke the communication channels promising global freedom of expression... Read More
I sat here this morning, and decided to work out exactly how much time I use on creating my weekly ezine, and I almost kinda shocked myself... Read More