Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.
One area of note in the commercialisation phase is the Hype Cycle. The Hype Cycle is one model that helps measure, monitor, benchmark and predict the reaction to an innovation. This is important as innovations, by their very nature, raise expectations, sometimes to unrealistic levels. A good example is the Internet boom ? where traffic supposedly "doubled every hundred days."
According to the Gartner group, there are five stages to the Hype Cycle:
a) Technology trigger. The breakthrough that leads to the innovation.
b) The rapid climb that results from hype, PR and high expectations.
c) The equally rapid descent as high expectations are not met.
d) A gradual climb of expectations as people realise that the innovation has benefits.
e) The plateau (that declines over the long term) as the innovation becomes mainstream.
These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com.
You can also receive a regular, free newsletter by entering your email address at this site.
You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.
Kal Bishop MBA, is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com
article_text... Read More
article_text... Read More
article_text... Read More
article_text... Read More
article_text... Read More
article_text... Read More
article_text... Read More
Employees truly deserve paid vacations... Read More
When you are acclaimed for excellence during times of crisis you may not feel so good in a non-crisis environment... Read More
There is a growing movement in the spiritual and holistic fields to bring a more metaphysical and human potential approach to the business community... Read More
Where does the time go? Billable time... Read More
You Can't Do It All - Learning To DelegateThere is not a single management skill more critical to your personal and professional success as an entrepreneur than learning to delegate... Read More
You probably know this already, but there are generally held to be four main personality types, which I call: Extrovert, Amiable, Analytical and Pragmatic ... Read More
Do you remember being told to use the "sandwich" technique when you needed to reprimand someone? Let me give you an example:"Fred, I'm really pleased with how you've been progressing since you joined us and you're doing a great job... Read More