There's no greater way to win the hearts of consumers than to give them something for nothing. In our society of advanced communications devices and state-of-the-art technology, one of the best commodities to target for these give-away tactics is the cell phone. From simple port-to-port communication to comprehensive electronic office features, these hand-held units have become a rather luxurious necessity in these "need-to-know" times in which we live.
Of course, no legitimate business can expect to thrive by giving away its merchandise. Since cell phone companies actually make their money through the purchase of calling plan contracts, the phones themselves aren't really an issue. From the carriers' perspective, then, the "free cell phone" strategy offers the best of both worlds: consumers are happy, thinking that they're being given a substantial gift, and businesses are making money by selling phone service or specific calling contracts, which are necessary in order to use those shiny, new phones. In order to ensure their victory in the race to gain more customers, some cellular phone companies offer packages that even include a rebate. In other words, they'll give you a free cell phone and then offer a substantial mail-in rebate (usually $25 or more) so that it appears as though they're paying you to take the device. Kudos to the marketing people who conceptualized that strategy!
Verizon Wireless
As one of the leading cell phone carriers, Verizon offers free devices when consumers purchase one of a variety of calling plans. These cell phone deals include your choice of model (several of which are offered) and, in some cases, a mail-in rebate. Other perks may include:
Of the various calling plans which are offered, you may expect to find:
Cingular Wireless
Another strong competitor in the area of cellular phone systems, Cingular has also cashed in on the "free cell phones" marketing strategy, offering consumers a variety of perks and calling plan benefits, in addition to state-of-the-art devices and rebates. Among the many "extras" that this company offers are:
Available calling plans may include:
Sprint
While the plans that are offered by Sprint aren't as lofty as those of more competitive cell phone carriers, they do offer some benefits to the consumer, including free cell phones and a small variety of perks in order to entice potential customers to commit to one of their calling plans. Some of the specials that may be included in their packages are:
In addition, special calling plans are also provided, which may include:
T-Mobile
The benefits that are offered by this carrier are similar to those which are offered by Sprint although ? when compared ? T-Mobile seems to do a bit better in the area of the numbers of benefits that are offered, translating to more perks for the consumer. Of the standard benefits that are offered, you can expect to find:
Their variety of calling packages may include:
Nextel
Of the many cell phone carriers, Nextel doesn't appear ? at first ? to have as much to offer as most of the others, but the options that they do offer are rather impressive in some areas, which would make up for the lack of some of the more standard benefits that their competitors offer to the consumer. Although they don't actually list any specific "standard benefits," they do offer special calling plan packages, which may include:
While each of these carriers offers a specific amount of benefits to their consumers ? some far more than others ? the calling plans differ according to whether you're opting for a personal or family package, and the number of minutes that are included in each package for a set fee each month will vary, as well. To see the latest special offers, simply log on to a major internet search engine and type the name of the carrier in the keyword area.
About the Author: Samantha Goode is a freelance technology writer who loves to provide tips to consumers shopping for free cell phones, prepaid cell phones, and cell phone service.
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