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A Managers PR Paradigm

If you manage a department, division or subsidiary for a business, non-profit or association, your primary public relations model probably should read this way: people... Read More

Competition in the News Creates Spin

In larger cities with many outlets they are competing for more news that other outlets cannot get as fast. "THE SCOOP" and also the spin,... Read More

Top 10 Tips for Successful TV Interviews

1. Appearing in other types of media is the best way to attract TV notice. The more your name appears in print, the more likely... Read More

What Some Pros Know About PR

They know they had better do something positive about those outside audiences that MOST affect their organizations. Especially business, non-profit or association managers, who also... Read More

Where is the Best PR Value?

Wherever the fundamental premise of public relations is practiced.Look at what it suggests. People act on their own perception of the facts before them, which... Read More

The Non-business Business

Think for a moment! If you were to do a business, profession or a job that you loved, something that was a passion, you considered... Read More

Media Training: How to Tell a More Interesting Story

PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush stood before a group of Florida voters to tout his social security plan. He did... Read More


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Public Relations: Converting the Non-Believers

What's the real reason some managers shy away from public relations? I believe it's because they don't understand, or believe, the direct connection between what... Read More

How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph

How to write a press release is a major challenge facing both experienced and aspiring PR professionals.Press release writing is a learned skill. This article... Read More

What Some Pros Know About PR

They know they had better do something positive about those outside audiences that MOST affect their organizations. Especially business, non-profit or association managers, who also... Read More

Media Training: When Reporters Lie

I recently worked with a group dealing with an unusual problem. It seems that a local television reporter in town known for his aggressive style... Read More

Media Relations - Ten Essential Tips to Use The Media to Market Your Business

In the 'Age of Scepticism' gaining media coverage is one way of cutting through the ever increasing noise to get your message across.Research shows the... Read More

Writing a Press Release: How to Write Quotes

Ideally, you will have two types of quotes in your press release. A quote from yourself is mandatory. To give your release extra impact, get... Read More

Public Relations Strategies: Announcing News on a Press Tour

Gaining news coverage on a successful press tour requires planning, preparation, and follow up.Under the right circumstances, physically traveling to the media on a press... Read More