____________________________________________________
If you get the hang of speaking to the press and you can establish a few good relationships, their contacts and outreach can be extremely... Read More Yes, you can call a reporter.I've said it before, in dozens of articles and presentations to financial planners looking for free publicity. Hopefully now you're... Read More Recently I had a craving for pot roast. I racked my brain to think of a restaurant that offered a great... Read More Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20... Read More It doesn't matter how cruel the reality programs get, there always seems to be an endless supply of people willing to humiliate themselves to get... Read More Sometimes a phone call isn't intimate or long enough to convey all the information you have for a reporter.Two examples would be: if you have... Read More Business people often spend time and money trying to find new ways to stand out from the crowd or craving recognition and exposure for their... Read MoreSpeaking to the Press
Go Ahead, Marketing-Minded Financial Planners, Call a Reporter
Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)
Promoting Your Website Through a Press Release
Marketing-Minded Financial Planners--Appearing on TV? Tell the World!
Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch
Media Releases - Helping Grow Your Business
Showing 1 - 7 of 553 Articles
« Previous
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79
Next »
Advice about business and life often gets around to one of those "80-20" rules. As in, "80% of your business will come from 20% of... Read More
Business people often spend time and money trying to find new ways to stand out from the crowd or craving recognition and exposure for their... Read More
Are you hesitating about hiring a publicist or, if you have one, do you stop before writing that final zero on the monthly check, and... Read More
Sure, as tactics usually presented to business, non-profit and association managers, special events, brochures and news releases are fine.But they're not the high-octane PR firepower... Read More
Yes, and that pressure often comes from a CEO who knows what a public relations investment SHOULD produce.And do public relations folks fear such pressure?... Read More
It happens to business, non-profit and association managers when their public relations budget fails to deliver the crucial external audience behaviors they need to achieve... Read More
Don't let yourself be diverted by communications tactics playtime. You know, straying from the main Public relations game plan by juggling a press release against... Read More
A reporter's job is to get the most accurate and interesting story he or she can. Whether journalists make you look good or bad in... Read More
You do if you're a business, non-profit or association manager with important external stakeholders whose behaviors affect your department, division or subsidiary the most.In your... Read More
Just because a publication is small doesn't mean that getting your name in it won't have great impact.Trade on the reputation of the tradesSome of... Read More
For a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors.Mistake #1 ? You limit your PR... Read More
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the local news. Your boss asks you how many people saw it."Well," you say, "The latest... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records... Read More
There's still time to review your public relations program like Navy flight crews go over a fighter jet.Reason is, you need to fine-tune your public... Read More