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When your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how... Read More Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)In the past... Read More As a business, non-profit or association manager, do you see the value in doing something positive about the behaviors of those important external audiences of... Read More As a manager, does your current business, non-profit or association public relations effort concern itself primarily with radio and newspaper publicity? Or does it concentrate... Read More For some, public relations works well when their news release or special event winds up in the newspaper or on the radio.For others, public relations... Read More More than half of America skips the Super Bowl, the nation's most-watched TV event. So it stands to reason that not all your prospects will... Read More Gaining news coverage on a successful press tour requires planning, preparation, and follow up.Under the right circumstances, physically traveling to the media on a press... Read MoreHow to Get Some of Paris Hilton?s TV Time
Achieve Media Attention for Your Business
Do You See PRs Real Value?
Your Organization: What Role PR?
How Real PR Works
Keep The Publicity Machine Rolling with Reprints
Public Relations Strategies: Announcing News on a Press Tour
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Sorry about my otaku with this issue (otaku = more than a hobby, a little less than an obsession).Many of you may know me, since... Read More
You never want to inundate a reporter with information, but you don't want to be branded a one-trick pony either. That's why I recommend coming... Read More
Do small-business owners always have to rely on large PR agencies to get attention from the press? An entrepreneur recently asked me this question during... Read More
The easiest way to meet city council members is to meet them at an event. Usually city council members have a phone number that is... Read More
Trade publications present an excellent opportunity for organisations to gain thousands of dollars worth of free publicity by having articles published. As they are regularly... Read More
True, because department, division or subsidiary managers for a business, non-profit or association really DO need a dynamic yet workable blueprint for reaching those key... Read More
Whether you are a business, non-profit or association manager, your success will depend, to a large degree, on how well you positively impact the behaviors... Read More
The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and... Read More
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the local news. Your boss asks you how many people saw it."Well," you say, "The latest... Read More
Who wants to face the challenges of a business recovery without a ton of firepower? Especially when getting your piece of the action almost certainly... Read More
Because PR can be difficult to control, it is often discredited. According to Dick Lyles, president and chief operating officer of The Ken Blanchard Companies,... Read More
No comment. These are probably the two most damaging words in the English language to the reputation of a professional, business or organization. While positive... Read More
There are a lot of things that make a business full of clients and running smoothly.We all know you need a constant stream of clients.... Read More
Have you ever noticed how the same people's names always seem to appear in magazines and newspapers articles which quote them as a source of... Read More