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Not speaking your language?

Speaking to the Press

If you get the hang of speaking to the press and you can establish a few good relationships, their contacts and outreach can be extremely... Read More

Go Ahead, Marketing-Minded Financial Planners, Call a Reporter

Yes, you can call a reporter.I've said it before, in dozens of articles and presentations to financial planners looking for free publicity. Hopefully now you're... Read More

Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)

Recently I had a craving for pot roast. I racked my brain to think of a restaurant that offered a great... Read More

Promoting Your Website Through a Press Release

Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20... Read More

Marketing-Minded Financial Planners--Appearing on TV? Tell the World!

It doesn't matter how cruel the reality programs get, there always seems to be an endless supply of people willing to humiliate themselves to get... Read More

Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch

Sometimes a phone call isn't intimate or long enough to convey all the information you have for a reporter.Two examples would be: if you have... Read More

Media Releases - Helping Grow Your Business

Business people often spend time and money trying to find new ways to stand out from the crowd or craving recognition and exposure for their... Read More


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Publicity: Financial Planners That Get It Follow One Rule

Advice about business and life often gets around to one of those "80-20" rules. As in, "80% of your business will come from 20% of... Read More

Media Releases - Helping Grow Your Business

Business people often spend time and money trying to find new ways to stand out from the crowd or craving recognition and exposure for their... Read More

Do I Really Need a Publicist?

Are you hesitating about hiring a publicist or, if you have one, do you stop before writing that final zero on the monthly check, and... Read More

Add Some Firepower to your PR

Sure, as tactics usually presented to business, non-profit and association managers, special events, brochures and news releases are fine.But they're not the high-octane PR firepower... Read More

Pressure From the Top?

Yes, and that pressure often comes from a CEO who knows what a public relations investment SHOULD produce.And do public relations folks fear such pressure?... Read More

The Ultimate PR Scam

It happens to business, non-profit and association managers when their public relations budget fails to deliver the crucial external audience behaviors they need to achieve... Read More

In PR, You Pay When You Stray

Don't let yourself be diverted by communications tactics playtime. You know, straying from the main Public relations game plan by juggling a press release against... Read More