If your key ? that's KEY ? outside audiences don't exhibit the kind of behaviors that lead to results like these, you need to take... Read More

Media Relations: Minority Media Matters

Your boss just stopped by your office. He tells you that he has decided to put you in charge of a major upcoming news release.... Read More

Writing a Press Release: The Design Basics

Big corporations like General Motors and Coca-Cola spend thousands of dollars on press kits with specially-designed folders, full-color stationery, digital photos and lots of other... Read More

Creating Your Online News Room: How To Build a Site The Media Will Love

From time to time, people ask me how public relations has changedduring the two decades in which I've been seeking publicity. Myanswer: technology. Twenty years... Read More

Managers: Heres a PR Template for You

Let's start out with a caution for business, non-profit and association managers: the premise of public relations implies that the work you do BEFORE you... Read More

Think Like a Reader, Viewer, or Listener to Get Great Publicity

About a year ago I read a feature story in the Wall Street Journal. It was about a new trend -- baby showers that were... Read More

How to Write a Press Release

Why You Should Write Press Releases: A press release is another way of saying news release or an announcement. It's an easy and affordable way... Read More