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If you manage a department, division or subsidiary for a business, non-profit or association, your primary public relations model probably should read this way: people... Read More In larger cities with many outlets they are competing for more news that other outlets cannot get as fast. "THE SCOOP" and also the spin,... Read More 1. Appearing in other types of media is the best way to attract TV notice. The more your name appears in print, the more likely... Read More They know they had better do something positive about those outside audiences that MOST affect their organizations. Especially business, non-profit or association managers, who also... Read More Wherever the fundamental premise of public relations is practiced.Look at what it suggests. People act on their own perception of the facts before them, which... Read More Think for a moment! If you were to do a business, profession or a job that you loved, something that was a passion, you considered... Read More PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush stood before a group of Florida voters to tout his social security plan. He did... Read MoreA Managers PR Paradigm
Competition in the News Creates Spin
Top 10 Tips for Successful TV Interviews
What Some Pros Know About PR
Where is the Best PR Value?
The Non-business Business
Media Training: How to Tell a More Interesting Story
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What's the real reason some managers shy away from public relations? I believe it's because they don't understand, or believe, the direct connection between what... Read More
How to write a press release is a major challenge facing both experienced and aspiring PR professionals.Press release writing is a learned skill. This article... Read More
They know they had better do something positive about those outside audiences that MOST affect their organizations. Especially business, non-profit or association managers, who also... Read More
I recently worked with a group dealing with an unusual problem. It seems that a local television reporter in town known for his aggressive style... Read More
In the 'Age of Scepticism' gaining media coverage is one way of cutting through the ever increasing noise to get your message across.Research shows the... Read More
Ideally, you will have two types of quotes in your press release. A quote from yourself is mandatory. To give your release extra impact, get... Read More
Gaining news coverage on a successful press tour requires planning, preparation, and follow up.Under the right circumstances, physically traveling to the media on a press... Read More
When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show,... Read More
Most small businesses have logo'ed shirts, usually polo shirts with logos, this is typical in American Business. But many small businesses either do not have... Read More
HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay calm, relaxed, and focused while being interviewed on the radio?I've been both a guest and... Read More
"Don't say you don't have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michalangelo,... Read More
Did you Know That Even TV Remote Control Units Can Get Press and Media Coverage? It is widely and yet wrongly believed that only... Read More
A Press Release is a captive story that can be about a person, a business or organizational group that is submitted to the media. The... Read More
Most small businesses do little to no public relations (PR) to promote their businesses. The reasons are fairly common. No one within the small business... Read More