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Achieve Media Attention for Your Business

Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)In the past... Read More

How to Use Community Relations to Grow Your Business

Community relations is one of those marketing strategies that isn't talked about much, even though I venture to say practically everyone ends up doing it... Read More

Publicity: Polls and Surveys Are a Great Path Free Publicity

When I search Google News for "surveys," I get nearly 50,000 results. When I search for "stocks," I get about 54,000. The media love polls... Read More

Publicity: Nailing a Media Interview, Part III (Staying on Topic)

In a media interview, always stick to your main points without rambling or digressing. Practice this when you rehearse.Sometimes, when you are doing a great... Read More

The Power of Radio - Tips for Great Radio Interviews

Many people are intimidated by radio interviews, whether live or pre-recorded and often spoil great promotion and branding opportunity in less then effective interviews.Did you... Read More

The Medias Muscle: Make it Work for You

The least expensive, most effective way for you to promote your product is through media coverage. Reporters are excellent communicators. They can often tell your... Read More

Transparency in Online Transactions

In these days of every increasing demand and competition, there is a considerable choice available to the cautious consumer. People have the choice of various... Read More


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Generating Publicity: Will The Media Be Interested In My Product-Business?

When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media... Read More

10 Tips to Give Your Press Release The Edge It Needs to Make the News

Writing a press (or media) release is quite an art (and a science) but don't let that scare you. Here are 10 tips to point... Read More

Perception Persuasion Behavior: PR at Work

Managers ? the business, non-profit and association sort ? really need to get this down pat if they are to meet their managerial objectives.They need... Read More

Dont Get Eaten Alive!

If you don't have a grip on public relations, how your most important outside audiences behave really CAN eat you alive.But that needn't happen, and... Read More

Do You See PRs Real Value?

As a business, non-profit or association manager, do you see the value in doing something positive about the behaviors of those important external audiences of... Read More

A Simple Formula for Success

Leaders in the business world need public relations big time, and they show it every day.How? By staying in touch with their most important external... Read More

Why PR is an Engine for Economic Growth

Business, non-profit and association managers committing their public relations resources to (1) doing something about the behaviors of those important outside audiences that most affect... Read More