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You are getting a good deal when you accept the fact that the right PR really CAN alter individual perception and lead to the changed... Read More There'll never be a better time for a manager working for a business, non-profit or association to ask this question: "Am I getting the public... Read More Business, non-profit and association managers get a ton of satisfaction when they do something really positive about the behaviors of those outside audiences that most... Read More There is something newsworthy happening at your organization right now. Here are some tips on how to tell your story.First, make sure your story contains... Read More Press reviews are a common and basic feature for surveying the market situtation, your company's public image and the coverage of your competitor's business. Only... Read More While scoring anice story in BusinessWeek or USA Today is something tocelebrate, there are times when you need to grab attention a bitcloser to home.... Read More In these days of every increasing demand and competition, there is a considerable choice available to the cautious consumer. People have the choice of various... Read MorePR: Am I Getting a Good Deal?
Managers, Start Your PR
Managers Who Tap Into PRs Value
Ill Alert The Media
Is The Traditional Press Review Still A Business Tool Of The Future?
8 Ways to Use Local Publicity to Drive Your Business
Transparency in Online Transactions
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Promotion for Professional Services Providers requires a different approach than for other types of business people. Here's why:* People buy professional services based on reputation,... Read More
Publicity is obtaining editorial coverage or features for your business. Publicity is getting your business reported as news. Examples of publicity are newspaper and magazine... Read More
And hurt bad if you are a business, non-profit or association manager. Especially when you rely too heavily on tactics like special events, brochures and... Read More
To get someone's name in the newspaper or a product mention on a radio talk show?If that's all you expect, fine. But that response tells... Read More
A common complaint you'll hear is that the media is fixated on negative stories.But, let's face it, that's what people watch. Jerry Springer and Maury... Read More
Because it can alter individual perception and lead to changed behaviors. Something of profound importance to businesses, non-profits and associations who can sink or swim... Read More
Product/service publicity is the superhighway to business success everyone dreams. Then imagine having your product/service written on newspapers, trade publications, aired on radio and viewed... Read More
Writing a press (or media) release is quite an art (and a science) but don't let that scare you. Here are 10 tips to point... Read More
If you manage a department, division or subsidiary for a business, non-profit or association, your primary public relations model probably should read this way: people... Read More
Imagine that you are a radio producer. You have to fill three hours a day, five days a week, every single week. You need topics... Read More
Non-news professionals often have a hard time understanding why their ENORMOUS news announcement, creates barely a ripple in the media.That's not to say a news... Read More
The name of the game is doing our part to achieve manage- ment's objectives. And public relations best practice ? properly applied ? does just... Read More
Should it be measured in "publicity by the pound," or by how well external audience behaviors help achieve the organization's key objectives?I opt for holding... Read More
Why You Should Write Press Releases: A press release is another way of saying news release or an announcement. It's an easy and affordable way... Read More