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Not speaking your language?

PR: Am I Getting a Good Deal?

You are getting a good deal when you accept the fact that the right PR really CAN alter individual perception and lead to the changed... Read More

Managers, Start Your PR

There'll never be a better time for a manager working for a business, non-profit or association to ask this question: "Am I getting the public... Read More

Managers Who Tap Into PRs Value

Business, non-profit and association managers get a ton of satisfaction when they do something really positive about the behaviors of those outside audiences that most... Read More

Ill Alert The Media

There is something newsworthy happening at your organization right now. Here are some tips on how to tell your story.First, make sure your story contains... Read More

Is The Traditional Press Review Still A Business Tool Of The Future?

Press reviews are a common and basic feature for surveying the market situtation, your company's public image and the coverage of your competitor's business. Only... Read More

8 Ways to Use Local Publicity to Drive Your Business

While scoring anice story in BusinessWeek or USA Today is something tocelebrate, there are times when you need to grab attention a bitcloser to home.... Read More

Transparency in Online Transactions

In these days of every increasing demand and competition, there is a considerable choice available to the cautious consumer. People have the choice of various... Read More


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P.R. Strategies for Professional Service Providers

Promotion for Professional Services Providers requires a different approach than for other types of business people. Here's why:* People buy professional services based on reputation,... Read More

3 Reasons to Tap into the Power of Publicity

Publicity is obtaining editorial coverage or features for your business. Publicity is getting your business reported as news. Examples of publicity are newspaper and magazine... Read More

What You Dont Know About PR Can Hurt You

And hurt bad if you are a business, non-profit or association manager. Especially when you rely too heavily on tactics like special events, brochures and... Read More

Why Do You Want PR?

To get someone's name in the newspaper or a product mention on a radio talk show?If that's all you expect, fine. But that response tells... Read More

Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)

A common complaint you'll hear is that the media is fixated on negative stories.But, let's face it, that's what people watch. Jerry Springer and Maury... Read More

Why PR is a Vital Force

Because it can alter individual perception and lead to changed behaviors. Something of profound importance to businesses, non-profits and associations who can sink or swim... Read More

Best Approach For Free Advertisement

Product/service publicity is the superhighway to business success everyone dreams. Then imagine having your product/service written on newspapers, trade publications, aired on radio and viewed... Read More