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"Accepting the consequences, good or bad, will free you; take a risk, but be aware that things sometimes turn out differently than you expected." -Marcia... Read More Over the years, I have been amazed at the "blinding" greed and reckless approach to commerce that some business owners have employed. Lying... Read More "I was at your site for all of two minutes before I bought one of your manuals. I'm impressed!" I love to get emails like... Read More JOHN DI LEMME on "I Am A Habit"H-A-B-I-T...When 95% of people hear this word, a negative thought pops up in their minds. Typically, most people... Read More Writing good sales copy is not an art, it is a science. There is no reason to get creative here. You want to follow the... Read More Web sites exist for essentially two purposes. The first is to provide information. The second is to sell. If your purpose for being online is... Read More You can have your cake and eat it.What is it that makes the sale of information products so appealing?Is it the fact that the only... Read MoreThe Basic Secrets of A Million Dollar Sales Letter
Forgive All Ebay Sins!
Increasing Short and Long Term Profits
I Am A Habit
Sales Copy Tips
Selling Strategy - 5 Ways To Success
A Pause For Thought
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We are complex. We confidently assert that we are independent thinkers but then we can feel uncomfortable -- even embarrassed ? if we break out... Read More
When I write sales letters for my clients, one rule I always start with is The Rule of 7.I learned about The Rule of 7... Read More
I'll play a seller, using conventional selling methods, selling something difficult to understand; you be the prospective buyer. As we go through the process together,... Read More
I've been using a technique that has helped me to get business I otherwise wouldn't. This will get you more business also. It's so easy... Read More
Sometimes we can all use a friendly reminder to keep us from backsliding into old ways of thinking about selling that lead us down the... Read More
The above quote, "Eighty percent of success is showing up." is from Woody Allen. It was particularly appropriate this past weekend. I went to take... Read More
The customers you already have could be your biggest lead source, and you may not even realize it.Think about it this way, every customer you... Read More
The above quote, "Eighty percent of success is showing up." is from Woody Allen. It was particularly appropriate this past weekend. I went to take... Read More
With the dot.com revolution crushing once solid business models on an almost daily basis, the question surely crosses one's mind "am I next?". Selling is... Read More
Lead Generation is vital to all businesses. All companies try to attract new customers, and this is a kind of lead generation.Lead generation includes anything... Read More
Want to build a relationship -- sell yourself for a job -- get ahead -- make a sale?Your 'small talk' is crucial.Everyday conversation can make... Read More
VOICEThe Image the customer has of the Salesperson is vital. In telesales the image is created through voice alone. There is no smartly dressed representative... Read More
The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this... Read More
Selling a service isn't the same as selling a product. Your prospect is buying an intangible. There are no shiny buttons to show off. You... Read More