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Generating Sales Leads

Any company that relies on selling a product or service needs strong sales lead generation. A sales lead is a prospective customer. Businesses try to... Read More

Lance Has What It Takes

Lance has what it takes and then some.Did you know . . .Lance looks at every single detail.He weighs his food every day to maintain... Read More

To Buy or Not to Buy? Motivating Your Customers to Take Action!

All customers have a choice to make. Sometimes that choice is between your product and your competitor's, but sometimes it's not. Often, the customer's choice... Read More

The Most Important Word in a Business Letter

What do you think it is? Many experts insist it's the word "you." Why?When most of us read anything, we're looking for something that interests... Read More

6 Creative Questions To Move From HOW Are You To WHO Are You

Imagine you just met someone new. The formalities of names, jobs and the like have been exchanged and you seem to be getting along famously.... Read More

In Sales Service Means Business

Some businesses flourish while others slowly fade away. There's usually a good reason. Here are two examples. Bernadette, my wife, has a busy schedule. She... Read More

Whats Your Clients Style?

When it comes to effective selling, one simple fact never changes: Selling is a relationship business. You already know all about your company's products and... Read More


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A Stupid Question, but it has to be asked

This is a stupid question but it has to be asked.Does your sales letter create as many sales as you would like?What proportion of them... Read More

To Buy or Not to Buy? Motivating Your Customers to Take Action!

All customers have a choice to make. Sometimes that choice is between your product and your competitor's, but sometimes it's not. Often, the customer's choice... Read More

A Little Something Special Goes a Long Way

Keeping the 80/20 rule in mind; that is that 80% of your business comes from 20% of your client base, there are a lot of... Read More

Long Sales Letters vs. Short Sales Letters

Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I... Read More

Why People Use Long Sales Copy

Have you ever wondered why some people use long sales letter? Here is the answer: These people newer bothered to find out what the potential... Read More

Customer Service Revival

Value is in the Eye of the BeholderSales today is filled with stereotypes. The "sleazy car salesman", the "annoying telemarketer", and the ever-present "pushy commission... Read More

Restaurant Pressure Washing

Many pressure washing companies try to stay away from the restaurant pressure washing business, while other specialize in it. One reason some do not like... Read More