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Any company that relies on selling a product or service needs strong sales lead generation. A sales lead is a prospective customer. Businesses try to... Read More Lance has what it takes and then some.Did you know . . .Lance looks at every single detail.He weighs his food every day to maintain... Read More All customers have a choice to make. Sometimes that choice is between your product and your competitor's, but sometimes it's not. Often, the customer's choice... Read More What do you think it is? Many experts insist it's the word "you." Why?When most of us read anything, we're looking for something that interests... Read More Imagine you just met someone new. The formalities of names, jobs and the like have been exchanged and you seem to be getting along famously.... Read More Some businesses flourish while others slowly fade away. There's usually a good reason. Here are two examples. Bernadette, my wife, has a busy schedule. She... Read More When it comes to effective selling, one simple fact never changes: Selling is a relationship business. You already know all about your company's products and... Read MoreGenerating Sales Leads
Lance Has What It Takes
To Buy or Not to Buy? Motivating Your Customers to Take Action!
The Most Important Word in a Business Letter
6 Creative Questions To Move From HOW Are You To WHO Are You
In Sales Service Means Business
Whats Your Clients Style?
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This is a stupid question but it has to be asked.Does your sales letter create as many sales as you would like?What proportion of them... Read More
All customers have a choice to make. Sometimes that choice is between your product and your competitor's, but sometimes it's not. Often, the customer's choice... Read More
Keeping the 80/20 rule in mind; that is that 80% of your business comes from 20% of your client base, there are a lot of... Read More
Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I... Read More
Have you ever wondered why some people use long sales letter? Here is the answer: These people newer bothered to find out what the potential... Read More
Value is in the Eye of the BeholderSales today is filled with stereotypes. The "sleazy car salesman", the "annoying telemarketer", and the ever-present "pushy commission... Read More
Many pressure washing companies try to stay away from the restaurant pressure washing business, while other specialize in it. One reason some do not like... Read More
In my opinion, the most overrated topic in sales training is the subject of closing. In year's past, it seems the object of most sales... Read More
You've met a new prospect, accurately assessed their needs and determined that you can provide the product and service she is looking for. You've presented... Read More
Telephone canvassing, or cold calling, is the practice of sitting down with a long list of potential prospects you've never met and telephoning them, one... Read More
Over the years, I have been amazed at the "blinding" greed and reckless approach to commerce that some business owners have employed. Lying... Read More
When buying something, you can buy in one of two markets. The first is buying on terms in the retail market and the second is... Read More
Selling--a word that strikes terror in writers and professionals. We love to write. We love our work. We love to speak. We hate to SELL.... Read More
When it comes to buying mortgage leads, there are many good companies out there for you to research, and many avenues to travel down when... Read More