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1. Mail to your customers more often. If you are now mailing 4times a year, increase the frequency of your mailings to 6 or 8times.... Read More "I am Sam. Sam I am. Do you like green eggs and ham? Would you like them here or there? Would you like them in... Read More It may sound funny, but honestly, if you're opening up your own retail store the last thing you'll ever want to do again for the... Read More What do you think it is? Many experts insist it's the word "you." Why?When most of us read anything, we're looking for something that interests... Read More Is cold calling dead? And if laws are being passed to put it to rest once and for all, how do we generate business from... Read More Successful salespeople have the ability to turn the customers they serve into advocates. They don't directly ask for assistance, they do it by going the... Read More Would you like an easy way to track the performance of your sales SuperStars? Will a large sales activity board really make a difference? You... Read More101 Ways to Improve Your Direct Mail Response
Selling the Dr. Seuss Way
How to Buy Wholesale Store Fixtures for Your Business
The Most Important Word in a Business Letter
Is Cold Calling Dead?
Going the Extra Mile and Getting Referrals
Peak Performance ? What You See Is What You Get!
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When I ask salespeople to define what a gatekeeper is, I generally hear: "Someone who keeps out people who will waste the boss's time."But gates... Read More
Picture this scene from the 1984 smash comedy movie from Columbia Pictures, Ghostbusters: Dan Aykroyd and Bill Murray, aka? the Ghostbusters, are involved in a... Read More
What can strike terror into the heart of even the most successful sales professional or entrepreneur? Cold Calling. What can crush self-confidence, destroy self-esteem... Read More
If you need to hold a fundraiser and don't know where to begin there is help out there for you. It is time for you... Read More
Will you do just about anything, including sending out hundreds of letters, to avoid making cold calls to your potential customers/prospects? If so, you're not... Read More
Recently I was out trail running along the South Fork of the Yuba River. The Yuba River is in a beautiful canyon running east-west through... Read More
There's a direct correlation between sales experience and prejudging. The more sales and marketing experience you have the greater the tendency to prejudge your customers... Read More
If Chicken Little were alive today he wouldn't be running around forewarning us of the sky that was about to fall. He'd be too preoccupied... Read More
Still more discoveries from the recent studies in behavioral economics:Over-Valuing "Mine"People consistently place a higher value on things they own, even if their "ownership" is... Read More
In some situations, attempting to intimidate the other person will actually increase the amount of rapport you gain with them. CEO introductions, meeting other salespeople... Read More
Everyone wants the best possible value in every transaction, but each of us defines "value" in different ways. Some customers want the lowest price, while... Read More
Writing good sales copy is not an art, it is a science. There is no reason to get creative here. You want to follow the... Read More
Let me create a picture for you. This is the best way to illustrate my point."On a busy street you are approached apologetically by a... Read More
A Simple TruthDo you have the right stuff?Are you consistent in your business?Do you build relationships easily?Are you approachable?I'm writing this E-letter aboard American Airlines... Read More