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101 Ways to Improve Your Direct Mail Response

1. Mail to your customers more often. If you are now mailing 4times a year, increase the frequency of your mailings to 6 or 8times.... Read More

Selling the Dr. Seuss Way

"I am Sam. Sam I am. Do you like green eggs and ham? Would you like them here or there? Would you like them in... Read More

How to Buy Wholesale Store Fixtures for Your Business

It may sound funny, but honestly, if you're opening up your own retail store the last thing you'll ever want to do again for the... Read More

The Most Important Word in a Business Letter

What do you think it is? Many experts insist it's the word "you." Why?When most of us read anything, we're looking for something that interests... Read More

Is Cold Calling Dead?

Is cold calling dead? And if laws are being passed to put it to rest once and for all, how do we generate business from... Read More

Going the Extra Mile and Getting Referrals

Successful salespeople have the ability to turn the customers they serve into advocates. They don't directly ask for assistance, they do it by going the... Read More

Peak Performance ? What You See Is What You Get!

Would you like an easy way to track the performance of your sales SuperStars? Will a large sales activity board really make a difference? You... Read More


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Gatekeepers

When I ask salespeople to define what a gatekeeper is, I generally hear: "Someone who keeps out people who will waste the boss's time."But gates... Read More

Sales Training from the Ghostbusters

Picture this scene from the 1984 smash comedy movie from Columbia Pictures, Ghostbusters: Dan Aykroyd and Bill Murray, aka? the Ghostbusters, are involved in a... Read More

Why Are We All So Afraid?

What can strike terror into the heart of even the most successful sales professional or entrepreneur? Cold Calling. What can crush self-confidence, destroy self-esteem... Read More

How Can Fundraising Consulting Help Us Raise Money?

If you need to hold a fundraiser and don't know where to begin there is help out there for you. It is time for you... Read More

Warming Up To Cold Calls

Will you do just about anything, including sending out hundreds of letters, to avoid making cold calls to your potential customers/prospects? If so, you're not... Read More

Dont Let Rattlesnakes Scare You

Recently I was out trail running along the South Fork of the Yuba River. The Yuba River is in a beautiful canyon running east-west through... Read More

The Prejudging Predicament

There's a direct correlation between sales experience and prejudging. The more sales and marketing experience you have the greater the tendency to prejudge your customers... Read More