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On an introductory call, your voice is your instrument. During a face-to-face meeting, you have visual cues and body language available to add layers of... Read More The headline that appears over the salutation in a fundraising letter is known as the overline. Overlines have one goal: to persuade your donor to... Read More The best day of the week is TODAY, of course. Yesterday's are lost forever, and we know only too well that tomorrow isn't promised to... Read More Sean works for a major telecom company.During one of our coaching sessions, he told me, "I've been diligent about following the sales process that my... Read More A lot of people are very intrigued by the idea of joining a direct sales company and being able to make extra money from home.... Read More The largest sale that I ever closed was negotiated over hot dogs and a soft drink at a refreshment stand, just off the exhibit floor,... Read More Who likes cold calling? Most salespeople don't like cold calling, and do as little of it as possible. There are a number of reasons why... Read MoreYour Voice is Your Instrument
Write Fundraising Letter Overlines That Donors Cant Resist (Includes Samples & Examples)
The Best Day In The Week
The Truth Behind Linear Selling: Why It Can Make Prospects Run The Other Way
Things You Need to Know Before Joining a Direct Sales Company
An Ideal Selling Situation
Cold Calling Pressure Reduction
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We all have people whom we find difficult. We don't understand them, connect with them, or even talk comfortably with them. But, when we own... Read More
1. Make your reader visualize they have already bought your product in your ad.Tell them what results they have gotten and how it makes them... Read More
I'll play a seller, using conventional selling methods, selling something difficult to understand; you be the prospective buyer. As we go through the process together,... Read More
Last issue we talked about what motivates people to buy something. A person or a business is motivated to buy when they perceive that a... Read More
You know that word of mouth can grow your business. You hear your customers say nice things about your company all the time. So why... Read More
Special Requirements for Reprint: we ask only that you include Paul's name and resource box, and keep all hyperlinks as live links.Complete Article with Resource... Read More
Offering gift certificates is an excellent way of increasing sales by solving your customers' gift-giving problems. Often people would like to give your products as... Read More
The customers you already have could be your biggest lead source, and you may not even realize it.Think about it this way, every customer you... Read More
If you went to see your doctor, and he mentioned a particular over the counter drug to you, or a particular type of food that... Read More
Some of the best sales people I have ever met, were able to meet all of their sales goals without ever selling a thing. They... Read More
THE 7 KEYS TO GETTING MORE CLIENTS THAN YOU CAN HANDLE EVEN IF YOU HATE MARKETING AND SELLINGClients often ask me how I built a... Read More
A lot of people are very intrigued by the idea of joining a direct sales company and being able to make extra money from home.... Read More
Your prospect is in the market for a widget, just like the one you sell. She surfs over to Google (or picks up her Yellow... Read More
You've polished your sales page over and over againuntil it's gleaming with benefits. You're gettingplenty of traffic. And still - no sales.What's wrong?It could be... Read More