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Strategies to help produce your brochure, advertisment or direct mail. And make it achieve more sales.1. Attract & keep the customer's eyeYour customer must be... Read More Selling is not talking. It's listening. You may have heard the saying "the first person who talks, loses". And, it's true most of the time.... Read More Former General Electric CEO and legendary manager, Jack Welch, nailed the problem recently when he said there's just too much beating around the bush and... Read More 1. Sell your products at a wholesale price to retail web sites. You could sell them individually or in bulk.2. Set up joint ventures with... Read More Have you ever run DOWN an escalator that was going UP? Well, I did at the Tampa Airport last week. Here's what happened:Last Wednesday I... Read More Remember those school exercises that started "Compare and contrast....yada yada yada". Well, here's an exercise to get your sales brains moving.There are major differences between... Read More Offering gift certificates is an excellent way of increasing sales by solving your customers' gift-giving problems. Often people would like to give your products as... Read More8 Part Strategy For Constructing Your Advertising Message
Stop Talking - Start Selling
Sorry, But Im Not Buying From You!
10 Amazing Product Selling Formulas
Going Back To Get Ahead
Selling - Trade Shows Vs. Regular Sales Calls
Tips for Increasing Your Profits with Gift Certificates
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As I prepare this issue of this Newsletter, at 37,000 feet on my way to Greenville South Carolina, the east coast is being battered by... Read More
The Technical Revolution has done a lot for us -- we merely have to pick up a phone or send an email to conduct business.... Read More
You know that word of mouth can grow your business. You hear your customers say nice things about your company all the time. So why... Read More
When buying something, you can buy in one of two markets. The first is buying on terms in the retail market and the second is... Read More
I just got off the phone with a friend of mine. Business is up he said, but he didn't know why. I asked him a... Read More
WHY ARE YOU WRITING THIS BROCHURE OR SALES LETTER? A great deal of money is wasted each day putting out useless sales and marketing material.... Read More
What do you think it is? Many experts insist it's the word "you." Why?When most of us read anything, we're looking for something that interests... Read More
Want to build a successful incentive program for your company? Have you dreamt about finding ways to have more fun at work and still see... Read More
The leads marketing delivers to the sales team never seem good enough. Either the leads are "bad" and are wastes of a salesperson's time, or... Read More
Part I of this article explored how strategies of Neuro-Linguistic Programing (NLP) can be used to gain instant rapport with clients, leads, and business associates,... Read More
I really just don't get it.How can so many businesses be missing the lead generation boat by such a long country mile?Billions of dollars in... Read More
"Hello, is (pause) puh-TREE-shuh home?"So started my weekend lesson in marketing. It was Saturday afternoon, and started like a typical telemarketing call. Heavy accent, reading... Read More
Selling isn't something you do to people, it's something you do for them. If you feel as though you're being pushy or twisting arms when... Read More
Female mannequins are very common in clothing stores. They are often found throughout the store, from the front window where they display the store's latest... Read More