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I was sitting at my desk last week when my phone rang. I picked it up and said, "This is Ari with Unlock The Game."... Read More A lot of effort is put into getting new clients. We all know our client base will change. Previous clients can move to a new... Read More When you think about ways to gain repeat business from your customers, you probably turn your thoughts to marketing efforts such as advertising, public relations... Read More Normally in this column I dispense highly-intelligent small business advice in response to thought-provoking questions submitted by future and fellow entrepreneurs. This week, however, I... Read More Last issue we talked about what motivates people to buy something. A person or a business is motivated to buy when they perceive that a... Read More (Objection handling tips excerpted from Objections! Objections! Objections!)People buy people. If everything else were equal wouldn't you buy from the person that you liked the... Read More I am often reminded of the following true story whenever I encounter a hostile customer or prospect, witness a scene where someone is losing their... Read MoreThrow Out Your Selling Language - Unlock Your Natural Voice
9 Ways to Keep Clients Coming Back For More
Whats the Secret to Repeat Business?
Business Lessons Learned At The Mall
Impotent Questions - How Much Are They Costing You?
People Buy People So Sell On Relationships
Sales 101: Handling The Angry Customer
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At 21 years, just out of Business College, I went into the mail-order business. Spent 4-1/2 years in this venture and learned many valuable lessons... Read More
Its official. The news just came out. Yes, we are now in a recession! Duh. As if you didn't know. Companies big and small have... Read More
So, you are taking your products and heading to a trade show, but this year you want to make your trade show booth popular in... Read More
You stand there, in front of your great presentation material, wearing just the right suit or logo shirt, handing out some gimmick with your company... Read More
How do you respond when an absolute stranger calls, at work or at home, and begins to ask questions? "Are you the person who??" "What... Read More
When you think about ways to gain repeat business from your customers, you probably turn your thoughts to marketing efforts such as advertising, public relations... Read More
Would you like an easy way to track the performance of your sales SuperStars? Will a large sales activity board really make a difference? You... Read More
You may not realize this, but when if you are in the early planning stages of developing a product, the best thing you can do... Read More
An important part of your business plan should be to generate a steady stream of qualified leads. Making sure that leads flow into your "pipeline"... Read More
A Simple TruthDo you have the right stuff?Are you consistent in your business?Do you build relationships easily?Are you approachable?I'm writing this E-letter aboard American Airlines... Read More
Keeping the 80/20 rule in mind; that is that 80% of your business comes from 20% of your client base, there are a lot of... Read More
A key method of our survival in the business and retail world is referrals. Referrals are always nice, because they come from someone on the... Read More
We all know that you can't earn your commission until you make the sale. Furthermore, you can't make the sale without the order, and you... Read More
Depending upon how much you enjoy writing, writing sales proposals can be a joy, purgatory, or something in between. However, if you sell a complex... Read More