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Selling -abilities : Part 2

In the last article I talked about different strategies for selling the 'reliability' aspect of your software or hardware.... Read More

Marketing Conversations, And Conversation Stoppers

Where many marketing conversations get off-track are the ones you have with yourself, before you even pick up the phone or initiate the handshake. As... Read More

The Benefits of Metal Store Fixtures

Your choice of materials for store fixtures includes wood, metal, plastic and conglomerate materials such as pressed wood and fiberboard. Depending upon your budget, the... Read More

Selling To Women - Selling To Men - It Isnt the Same

Selling To Women - Selling To Men - It Isn't the SameNow let's not fall into the old style car salesman's trap of believing that... Read More

Stop Screwing Up Your Sales Letter

"Sales Letter"... that's your web site's sales page. The page with the carefully written copy designed to convince a visitor that they will benefit from... Read More

Why Are Customers So Indecisive?

Do you know why your customer won't buy? You've given her the best price, possibly even the best options. Yet she fidgets. Maybe, maybe not,... Read More

EXHIBITORS - Check Your URL

How many of you have a corporate web site? Everybody says "Yes".How many of you know its proper URL? OK, most of you.How many of... Read More


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5 Tips to Choosing a Direct Sales Business

With hundreds of direct sales companies out there, how do you choose the right one for you? Here are a few tips to make sure... Read More

Sales Copy Tips

Writing good sales copy is not an art, it is a science. There is no reason to get creative here. You want to follow the... Read More

Value-added Selling?

"Value-added." That word is used so much it has become a cliché in business circles. There may not be a business in the world that... Read More

Selling -abilities : Part 2

In the last article I talked about different strategies for selling the 'reliability' aspect of your software or hardware.... Read More

Listen! How to Sell More by Listening More!

In my opinion, one of the biggest skills of being able to sell well is developing your listening skills. Most sales companies and sales people... Read More

Going the Extra Mile and Getting Referrals

Successful salespeople have the ability to turn the customers they serve into advocates. They don't directly ask for assistance, they do it by going the... Read More

Five Things More Important to Buyers than WHAT Youre Selling - I

Article I of a two-part series.No matter what customers say they want, what they're really looking for is "something special." They can't quite describe it,... Read More