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Not speaking your language?

Its Better When They Tell Them

You know that word of mouth can grow your business. You hear your customers say nice things about your company all the time. So why... Read More

Do You Know When You Are Being Sold To?

Britney Spears has recently caused controversy with suggestions that the ad campaign for her new fragrance range uses subliminal or hidden messages in its efforts... Read More

A Look at Child Mannequins

Not all mannequins are made to look like full-grown adults. Child mannequins are also common in many clothing stores. A child mannequin is the same... Read More

The Force That Drives Buying Decisions

What do people buy? They don't buy your wonderful presentation. People buy solutions and visions. How do you find out what buyer will... Read More

Success Reloaded: The Matrix

So the other day I'm watching the movie The Matrix, again. For some reason I can't get enough of the great special effects.Remember the part... Read More

How To Seal The Deal In Seven Seconds

Can you close a sale in just seven seconds? If you make a great first impression, you can do it even faster. Seven seconds is... Read More

To Sell Successfully, You Have to Be Willing to Be Different

We are complex. We confidently assert that we are independent thinkers but then we can feel uncomfortable -- even embarrassed ? if we break out... Read More


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Store Owners - Five Ideas to Increase Sales

1. Animate your window display.How often do you change your window display? Once a month? Once a week? Try changing your window display every day!... Read More

The Risk of Being A Yes-Man

Sales is all about negotiating. You are negotiating from the first word out of your lips on a cold call, to the moment that you... Read More

I Am A Habit

JOHN DI LEMME on "I Am A Habit"H-A-B-I-T...When 95% of people hear this word, a negative thought pops up in their minds. Typically, most people... Read More

Use Pain To Get Commitments

Whenever I speak with new salesreps and entrepreneurs, I hear a similar frustration: "I call a lot of prospects each week, most of which are... Read More

Sales Training from the Ghostbusters

Picture this scene from the 1984 smash comedy movie from Columbia Pictures, Ghostbusters: Dan Aykroyd and Bill Murray, aka? the Ghostbusters, are involved in a... Read More

Can Barter Help Increase Cash Sales and Visability for Your Small Business?

Barter is becoming an increasingly popular method of commerce. The U.S. Department of Commerce estimates that 20 to 25% of world trade is now barter.... Read More

My Competitor Has a Better Product

The topic of this issue's article is a response to a question submitted by one of my newsletter readers. QUESTION - "At the moment, my... Read More