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Ahh. Selling. Sometimes, this is a word that is dreaded and feared by all but the most intrepid business owners. It seems that, even though... Read More Let me create a picture for you. This is the best way to illustrate my point."On a busy street you are approached apologetically by a... Read More One of the most useful and fundamental communications lessons that has been repeated to me over the years, ever since my earliest days of formal... Read More The topic of this issue's article is a response to a question submitted by one of my newsletter readers. QUESTION - "At the moment, my... Read More How do you respond when an absolute stranger calls, at work or at home, and begins to ask questions? "Are you the person who??" "What... Read More For technology companies, service after the sale has emerged on equal footing with innovation as a competitive advantage.As technology-related products and services touch nearly every... Read More I went shopping for clothes today.My plan was to buy a navy blue sports coat, a couple of shirts and ties and maybe a pair... Read More10 Tips To Overcome Your Fear Of Selling
Refining Your Telephone Prospecting Techniques To Be A Master Closer!
Sell With KISS, As In Keep It Simple, Stupid
My Competitor Has a Better Product
Qualifying Your Prospect
Customer Loyalty in the Technology Industry
I Don?t Want To Be Sold; I Want To Buy
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Any company that relies on selling a product or service needs strong sales lead generation. A sales lead is a prospective customer. Businesses try to... Read More
Do you know your conversion rates? Conversion rate is the number of visitors to your site that take the desired action against the total number... Read More
Strategies to help produce your brochure, advertisment or direct mail. And make it achieve more sales.1. Attract & keep the customer's eyeYour customer must be... Read More
Smart buyers will always ask for a better price. Unfortunately, too many sales people and business owners automatically think that reducing their price is the... Read More
BackgroundThere's a conundrum that currently exists between the customer and the seller in financial services. The customer buys and the seller sells. The customer is... Read More
The headline that appears over the salutation in a fundraising letter is known as the overline. Overlines have one goal: to persuade your donor to... Read More
Selling your products at shows can be difficult when you have a lot of competition. Although some show organizers are careful to have a good... Read More
A closing question asks for a final decision. A trial-closing question is one that asks prospects for an opinion. Trial-closings should be non-threatening questions that... Read More
An important part of your business plan should be to generate a steady stream of qualified leads. Making sure that leads flow into your "pipeline"... Read More
After reading and researching thousands of books, articles and other resources on communication, first impressions, networking and conversation, I've learned one thing: none of them... Read More
The Technical Revolution has done a lot for us -- we merely have to pick up a phone or send an email to conduct business.... Read More
Most salespeople I know consider cold calling a dreadful, but essential activity in our profession. Even those who are good at it rarely like it.... Read More
At 21 years, just out of Business College, I went into the mail-order business. Spent 4-1/2 years in this venture and learned many valuable lessons... Read More
Looking for new leads, new contacts, new business opportunities? Do what nine out of 10 adults do, according to a recent article by the American... Read More