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After completing a workshop on personal productivity or time management, we usually find participants react to the instruction on goal-setting in one of three ways:1.... Read More Its official. The news just came out. Yes, we are now in a recession! Duh. As if you didn't know. Companies big and small have... Read More Female mannequins are very common in clothing stores. They are often found throughout the store, from the front window where they display the store's latest... Read More Neil Rackham turned the world of high-ticket salesmanship on its ear. By observing over 35,000 actual sales calls, he scientifically isolated & identified the specific... Read More I'm not a baseball fan. Never have been. In fact, I hate the sport. However, I am a Barry Bonds fan. Here's why: Barry Bonds... Read More When you think about ways to gain repeat business from your customers, you probably turn your thoughts to marketing efforts such as advertising, public relations... Read More Writing fundraising letters can be an effective way to request donations to a charitable cause. Letters are used for a variety of purposes and can... Read MoreBreaking Through The Comfort Zone Barrier
Now Is A Great Time To Sell!
Female Mannequins: An Overview
SPIN, Relevant To Both Salesmanship & Advertising!
Want More Sales? Write A Barry Bonds Sales Letter
Whats the Secret to Repeat Business?
7 Strategies for Writing Fundraising Letters
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I was sitting at my desk last week when my phone rang. I picked it up and said, "This is Ari with Unlock The Game."... Read More
It is a basic tenet of behavioral psychology that people engage in behavior that takes the least effort and provide the highest payoff. If someone... Read More
One of the top brewing companies in America is a consulting client of mine. However, during a seminar for a brewery management team, we were... Read More
I learned something very interesting this week. Thankfully, what I learned was really at no one's expense. What I learned is that when you are... Read More
Going into your workday and waiting for things to happen, and then reacting to them is not a very productive way of doing things. You... Read More
How many times have you heard that you gotta get past the gatekeeper and get to the decision-maker to make the sale? Countless books and... Read More
With the dot.com revolution crushing once solid business models on an almost daily basis, the question surely crosses one's mind "am I next?". Selling is... Read More
Does your Sales Pipeline leak? If you answered no, you don't even understand the question. Every business' Sales Pipeline leaks to some extent. The question... Read More
Successful salespeople have the ability to turn the customers they serve into advocates. They don't directly ask for assistance, they do it by going the... Read More
You've met a new prospect, accurately assessed their needs and determined that you can provide the product and service she is looking for. You've presented... Read More
As I prepare this issue of this Newsletter, at 37,000 feet on my way to Greenville South Carolina, the east coast is being battered by... Read More
Imagine you just met someone new. The formalities of names, jobs and the like have been exchanged and you seem to be getting along famously.... Read More
After completing a workshop on personal productivity or time management, we usually find participants react to the instruction on goal-setting in one of three ways:1.... Read More
Have you ever asked yourself, now how did I let that guy sell me on something that I had no real need for at the... Read More