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You have all seen them,the sales letters that never ends. They go on and on about how this product can do this and that. The... Read More Cold calling can be a great way to generate quality leads. You get to speak to the gatekeepers and stakeholders, and you get a great... Read More Benefits are what motivate people to purchase from you, right? Not exactly. Just last week I was reviewing a rundown of product benefits with a... Read More Being a good listener requires more than just keeping quiet while the other person is talking. Do you hear everything that is being said? Do... Read More The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this... Read More Many stores on a budget choose to buy a used mannequin. Used mannequins are a good deal for several reasons. Many stores do not see... Read More "Sales Letter"... that's your web site's sales page. The page with the carefully written copy designed to convince a visitor that they will benefit from... Read MoreLooong and Boooring Sales Letters
12 Handy Tips for Generating Leads through Cold-Calling
Why I Hate (Most) Benefit Statements
Are You REALLY Listening?
The ?Write? Way to More Sales
Finding a Used Mannequin
Stop Screwing Up Your Sales Letter
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Over the years, I have been amazed at the "blinding" greed and reckless approach to commerce that some business owners have employed. Lying... Read More
You are the productWe're all in the selling business whether we like it or not. It doesn't matter whether you're a lawyer or an accountant,... Read More
Your business is making profits, but where is the cash? It seems that someone has taken away your money. Your bank account is still the... Read More
Business owners of long standing know the cardinal rule "take care of your existing customers first". Today especially we see business owners looking constantly for... Read More
Writing good sales copy is not an art, it is a science. There is no reason to get creative here. You want to follow the... Read More
ReferralsA substantial part of your business can come from referrals. The key is to provide extraordinary customer service and educate your clients and influencers to... Read More
There's a direct correlation between sales experience and prejudging. The more sales and marketing experience you have the greater the tendency to prejudge your customers... Read More
I can remember the first time that I had to get new customers from a cold start. I was a sales rep at IBM. I... Read More
In the last article I talked about different strategies for selling the 'reliability' aspect of your software or hardware.... Read More
Let me tell you about my friend Peter who has four children. With a family of six, he finds buying cars rather trying.Recently he went... Read More
For two winters I heated my house with an old fashioned woodstove. I learned the art of reviving a bed of dying coals each chilly... Read More
The success of a small business depends upon a steady stream of good customers. To build that stream of customer a business owner must examine... Read More
They say if you wait long enough, a style you liked in almost any genre will come back. This is as true for retail store... Read More
The multi million pound cosmetics industry is acutely aware of the value of packaging. You'll know this if you've ever bought anything from those glamorous... Read More