____________________________________________________

Not speaking your language?

Looong and Boooring Sales Letters

You have all seen them,the sales letters that never ends. They go on and on about how this product can do this and that. The... Read More

12 Handy Tips for Generating Leads through Cold-Calling

Cold calling can be a great way to generate quality leads. You get to speak to the gatekeepers and stakeholders, and you get a great... Read More

Why I Hate (Most) Benefit Statements

Benefits are what motivate people to purchase from you, right? Not exactly. Just last week I was reviewing a rundown of product benefits with a... Read More

Are You REALLY Listening?

Being a good listener requires more than just keeping quiet while the other person is talking. Do you hear everything that is being said? Do... Read More

The ?Write? Way to More Sales

The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this... Read More

Finding a Used Mannequin

Many stores on a budget choose to buy a used mannequin. Used mannequins are a good deal for several reasons. Many stores do not see... Read More

Stop Screwing Up Your Sales Letter

"Sales Letter"... that's your web site's sales page. The page with the carefully written copy designed to convince a visitor that they will benefit from... Read More


Showing 1 - 7 of 420 Articles
« Previous
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60
Next »

__________

Forgive All Ebay Sins!

Over the years, I have been amazed at the "blinding" greed and reckless approach to commerce that some business owners have employed. Lying... Read More

Before They buy What You Say - 10 Steps To Selling Yourself

You are the productWe're all in the selling business whether we like it or not. It doesn't matter whether you're a lawyer or an accountant,... Read More

Who Takes Your Money

Your business is making profits, but where is the cash? It seems that someone has taken away your money. Your bank account is still the... Read More

Tapping The Potential Of Your Customers

Business owners of long standing know the cardinal rule "take care of your existing customers first". Today especially we see business owners looking constantly for... Read More

Sales Copy Tips

Writing good sales copy is not an art, it is a science. There is no reason to get creative here. You want to follow the... Read More

Getting Referrals

ReferralsA substantial part of your business can come from referrals. The key is to provide extraordinary customer service and educate your clients and influencers to... Read More

The Prejudging Predicament

There's a direct correlation between sales experience and prejudging. The more sales and marketing experience you have the greater the tendency to prejudge your customers... Read More