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When I write sales letters for my clients, one rule I always start with is The Rule of 7.I learned about The Rule of 7... Read More You could just send out your brochure to potential customers but it's much better to personalise your mailing with a well written sales letter.Personalise -... Read More Ever wish that your presentations could be as much fun as a cool TV commercial? Come late January every year network TV treats us to... Read More A white paper supports PR, marketing and sales because it works for all levels of decision makers. Engineers and executives may not be too impressed... Read More When a request for proposal (RFP) comes in, you get excited! It's a chance to earn income, develop more business contacts, and expand your client... Read More This is a stupid question but it has to be asked.Does your sales letter create as many sales as you would like?What proportion of them... Read More There are many ways to sell and have fun doing it, but some times we really need to step outside the box and do something... Read MoreGic Number For Writing Sales Letters
Sales Letters - How to Write Them
Creating Intense Emotions That Motivate People
How Can a White Paper Support Sales and Marketing?
Your Proposal Was Rejected... But Why?
A Stupid Question, but it has to be asked
3 Ways To Sell and Have Fun Doing It
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Hello, do you have a website and sell something on the internet?If yes, may I offer you 10 amazing web promotion secrets to jump start... Read More
Do you know your conversion rates? Conversion rate is the number of visitors to your site that take the desired action against the total number... Read More
"Which is your best CD?"Ever get that question? My band has five CDs that we sell at shows, and I get that question all the... Read More
One of the top brewing companies in America is a consulting client of mine. However, during a seminar for a brewery management team, we were... Read More
The Importance of setting appointments is crucial to running a business. They are the key to a successful business.When making appointments try to make your... Read More
Products for sale need to be displayed in a manner which best presents them in the customers' eyes. For example, clothing needs to be folded... Read More
Selling To Women - Selling To Men - It Isn't the SameNow let's not fall into the old style car salesman's trap of believing that... Read More
GIVING Vs "SELLING"Never lose sight of the importance of providing a "reason" to buy BEFORE you attempt to SELL anything to a client/prospect.In the current... Read More
You arrived on time and completed your calculations. You worked up a presentation of all the things you're going to do and items included, going... Read More
You are the productWe're all in the selling business whether we like it or not. It doesn't matter whether you're a lawyer or an accountant,... Read More
How many sales opportunities have you lost to competitors who seemed to have the inside track? It's likely your prospect purchased from their emotional favorite.Selling... Read More
Freebees--Freebees--FreebeesWHY PAY, WHEN "YOU CAN HAVE IT FOR FREE?"There are all sorts of things that we would like to have but we cannot always afford... Read More
The number one requirement, whether you are a business owner or an employee, is to be able to say what you do, and say it... Read More
1. Animate your window display.How often do you change your window display? Once a month? Once a week? Try changing your window display every day!... Read More