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I just bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase.I was at one of... Read More Any company that relies on selling a product or service needs strong sales lead generation. A sales lead is a prospective customer. Businesses try to... Read More The question: "When should a growing company slow down its sales function and focus solely on delivery?"The answer: "Never!"When fast growth is the focus of... Read More Direct sales can be your ticket to a profitable home-based business. There's low risk and low overhead - and you'll find lots of conversation, creativity,... Read More Who likes cold calling? Most salespeople don't like cold calling, and do as little of it as possible. There are a number of reasons why... Read More How many of you have a corporate web site? Everybody says "Yes".How many of you know its proper URL? OK, most of you.How many of... Read More Going into your workday and waiting for things to happen, and then reacting to them is not a very productive way of doing things. You... Read More5 Ways to Encourage Impulse Purchases
Generating Sales Leads
Never Stop Selling
Ten Tips for Choosing the Right Direct Sales Company
Cold Calling Pressure Reduction
EXHIBITORS - Check Your URL
Building an Action Plan
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The success of a small business depends upon a steady stream of good customers. To build that stream of customer a business owner must examine... Read More
Cold calling can be a great way to generate quality leads. You get to speak to the gatekeepers and stakeholders, and you get a great... Read More
It's early January 2004. The Green Bay Packers are just 72 seconds away from their fourth NFC Championship game. They have a three-point lead over... Read More
Yesterday I received a call from a financial planner named Richard doing a cold call. My policy is to always return those calls which help... Read More
It's easy to spend days, weeks, or months speaking with a prospect, working up to a decision to buy. This is especially true if your... Read More
Looking for new leads, new contacts, new business opportunities? Do what nine out of 10 adults do, according to a recent article by the American... Read More
The USP (Unique Selling Proposition) is based on the assumption that if you can't be better than the competition then being different will usually suffice.It... Read More
Instilling urgency in a prospective customer can make the difference between achieving a sale and losing it altogether. If your prospects cannot vividly see personal... Read More
How do you get people's attention and build their interest to take the time to read your sales letter? Let's face it. If you can't... Read More
Many companies are looking to improve upon the speed, security, and accessibility of business technologies, especially satellite and broadband connections to the internet. While customers... Read More
Normally in this column I dispense highly-intelligent small business advice in response to thought-provoking questions submitted by future and fellow entrepreneurs. This week, however, I... Read More
Is cold calling dead? And if laws are being passed to put it to rest once and for all, how do we generate business from... Read More
To be more effective at developing relationships, one should always take time to describe their best customer. This is the customer that gives you the... Read More
1. Animate your window display.How often do you change your window display? Once a month? Once a week? Try changing your window display every day!... Read More