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TELEPHONE TECHNIQUESSelling face to face is different from selling on the telephone. The main role of a telesales person is to generate sales either from... Read More "I am Sam. Sam I am. Do you like green eggs and ham? Would you like them here or there? Would you like them in... Read More Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make... Read More A key method of our survival in the business and retail world is referrals. Referrals are always nice, because they come from someone on the... Read More Ready to put your Web pages up? Ready to sell a lot more products and services? If you're not getting the sales, you want you... Read More There are seven major reasons why adults continue their pursuit to learn. Each of the reasons play into the way you want to present your... Read More Offering gift certificates is an excellent way of increasing sales by solving your customers' gift-giving problems. Often people would like to give your products as... Read MoreTelephone Techniques
Selling the Dr. Seuss Way
Why Write a Sales Letter for Each Product?
Keep the Referrals Coming
Top Seven Ways to Write An Order-Pulling Sales Letter
Persuading Learners to Buy: 7 Groups
Tips for Increasing Your Profits with Gift Certificates
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VOICEThe Image the customer has of the Salesperson is vital. In telesales the image is created through voice alone. There is no smartly dressed representative... Read More
Have you ever asked yourself, now how did I let that guy sell me on something that I had no real need for at the... Read More
An attractive woman has a decided advantage as sales representative over her male counterpart. This "selling edge" is primarily due to the existence of the... Read More
What do people buy? They don't buy your wonderful presentation. People buy solutions and visions. How do you find out what buyer will... Read More
Have you ever met with, or talked to a prospect that wasn't ready to buy what you had to offer? What did you do with... Read More
Several years ago I worked with a CPA who wanted 20 new clients. We came up with a great direct marketing campaign that brought in... Read More
An important part of your business plan should be to generate a steady stream of qualified leads. Making sure that leads flow into your "pipeline"... Read More
Cold calling can be a great way to generate quality leads. You get to speak to the gatekeepers and stakeholders, and you get a great... Read More
Selling Against Goliath?How to Take on the Big Guys and WinBy Dave Stein, Author of How Winners SellIf you sell for a smaller company that... Read More
You have all seen them,the sales letters that never ends. They go on and on about how this product can do this and that. The... Read More
Recently I wanted a new lawn mower as we have an acre of land and we have to keep it mowed pretty regular in the... Read More
Have you ever met with, or talked to a prospect that wasn't ready to buy what you had to offer? What did you do with... Read More
This week's article is my response to a question by Lisa Boudreau of ePresence. "I cold call into Fortune 1000 companies, often times the admin... Read More
Successful salespeople have the ability to turn the customers they serve into advocates. They don't directly ask for assistance, they do it by going the... Read More