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What do you think it is? Many experts insist it's the word "you." Why?When most of us read anything, we're looking for something that interests... Read More A challenge facing many businesses is how to maintain a constant stream of customers in order to provide a regular cash flow.One method is to... Read More A mannequin head is a life-size head that includes all of the features of a human face. Mannequin heads can be used in several different... Read More "Hello, is (pause) puh-TREE-shuh home?"So started my weekend lesson in marketing. It was Saturday afternoon, and started like a typical telemarketing call. Heavy accent, reading... Read More Imagine being in a crowded concert or bar. All of a sudden, a fight breaks out between two men who've had too much to drink.You... Read More The March, 2004, issue of Psychology Today reports on an experiment involving identical business negotiations between test subjects. The only difference was that half started... Read More Sales letters, sent via e-mail or snail mail, are an effective and inexpensive way to get your message out. Even if your letter goes out... Read MoreThe Most Important Word in a Business Letter
Future Business Key Element In Sales
A Look at Mannequin Heads
Are You Scaring Your Customers Away?
Aikido and The Art of Cold Calling
Dont Call Me
5 Ideas for Writing Effective Sales Letters
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Hello Everyone: Here's a unique look at learning how tosell: "I am Sam. Sam I am. Do you like green eggs and ham? Wouldyou like... Read More
According to the Direct Marketing Association, in 2003 U.S. direct mail marketing efforts produced more than $689 billion in sales. For those organizations who know... Read More
No matter how big or small your business is and no matter how high or low sales are right now, there is something you need,... Read More
Everyone wants the best possible value in every transaction, but each of us defines "value" in different ways. Some customers want the lowest price, while... Read More
So now the time has come to invest in Lead companies, but how do you know which one is the right one for you?When I... Read More
In the last article I talked about different strategies for selling the 'reliability' aspect of your software or hardware.... Read More
There are many ways to sell and have fun doing it, but some times we really need to step outside the box and do something... Read More
I was sitting at my desk last week when my phone rang. I picked it up and said, "This is Ari with Unlock The Game."... Read More
Want to build a relationship -- sell yourself for a job -- get ahead -- make a sale?Your 'small talk' is crucial.Everyday conversation can make... Read More
How do you respond when an absolute stranger calls, at work or at home, and begins to ask questions? "Are you the person who??" "What... Read More
To be effective your sales letter must be opened, read, believed and acted upon. In order to do this it must attract attention, warm the... Read More
If you were selling a mansion, and you were selling it for 25 cents, some wiseacre would inevitably respond, "It costs too much."When that happens,... Read More
? Go through the "no's" to get to "yes." ? It takes X number of "no's" to get 1 "yes." ? Every "no" brings you... Read More
On an introductory call, your voice is your instrument. During a face-to-face meeting, you have visual cues and body language available to add layers of... Read More