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The Most Important Word in a Business Letter

What do you think it is? Many experts insist it's the word "you." Why?When most of us read anything, we're looking for something that interests... Read More

Future Business Key Element In Sales

A challenge facing many businesses is how to maintain a constant stream of customers in order to provide a regular cash flow.One method is to... Read More

A Look at Mannequin Heads

A mannequin head is a life-size head that includes all of the features of a human face. Mannequin heads can be used in several different... Read More

Are You Scaring Your Customers Away?

"Hello, is (pause) puh-TREE-shuh home?"So started my weekend lesson in marketing. It was Saturday afternoon, and started like a typical telemarketing call. Heavy accent, reading... Read More

Aikido and The Art of Cold Calling

Imagine being in a crowded concert or bar. All of a sudden, a fight breaks out between two men who've had too much to drink.You... Read More

Dont Call Me

The March, 2004, issue of Psychology Today reports on an experiment involving identical business negotiations between test subjects. The only difference was that half started... Read More

5 Ideas for Writing Effective Sales Letters

Sales letters, sent via e-mail or snail mail, are an effective and inexpensive way to get your message out. Even if your letter goes out... Read More


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Dr. Seuss?s 3-Step Selling Process

Hello Everyone: Here's a unique look at learning how tosell: "I am Sam. Sam I am. Do you like green eggs and ham? Wouldyou like... Read More

Write On The Money: The Ten Commandments (Plus Five) Of Profitable Sales Letter Writing

According to the Direct Marketing Association, in 2003 U.S. direct mail marketing efforts produced more than $689 billion in sales. For those organizations who know... Read More

Lazy Man?s Way To Get Customers

No matter how big or small your business is and no matter how high or low sales are right now, there is something you need,... Read More

The Top 10 Ways to Add Extra Value

Everyone wants the best possible value in every transaction, but each of us defines "value" in different ways. Some customers want the lowest price, while... Read More

Lead Companies, Eight Features To Consider

So now the time has come to invest in Lead companies, but how do you know which one is the right one for you?When I... Read More

Selling -abilities : Part 2

In the last article I talked about different strategies for selling the 'reliability' aspect of your software or hardware.... Read More

3 Ways To Sell and Have Fun Doing It

There are many ways to sell and have fun doing it, but some times we really need to step outside the box and do something... Read More