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Writing fundraising letters can be an effective way to request donations to a charitable cause. Letters are used for a variety of purposes and can... Read More This issue's topic was suggested by a sales rep for a small manufacturing company. I was asked to comment about the impact of excessive optimism... Read More A closing question asks for a final decision. A trial-closing question is one that asks prospects for an opinion. Trial-closings should be non-threatening questions that... Read More It is important that organizations find other companies to do business with. Business-to-business sales, abbreviated as B2B sales, are vital to many companies' profit margins... Read More People ask me, "What should I charge?"I say, "Ask your clients."If they are respectable professionals you want as clients, they will be honest with you... Read More You have all seen them,the sales letters that never ends. They go on and on about how this product can do this and that. The... Read More Your job as an event planner doesn't stop with the meeting in the company boardroom. You may be called upon to organize an employee appreciate... Read More7 Strategies for Writing Fundraising Letters
Dont Be Macho Selling Ice to Eskimos
How To Dramatically Improve Sales Closing Ratios
An Introduction to B2B Lead Generation
What Should I Charge?
Looong and Boooring Sales Letters
17 Tips for Bringing Your Event to Life
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You can always tell a good salesperson, they are always on the look-out for opportunities to do exactly that. Every chance they get they'll promote... Read More
You have just walked out of the office of a potential new major customer that you have anxiously been waiting to meet with for weeks... Read More
A challenge facing many businesses is how to maintain a constant stream of customers in order to provide a regular cash flow.One method is to... Read More
I'll play a seller, using conventional selling methods, selling something difficult to understand; you be the prospective buyer. As we go through the process together,... Read More
"Sales Letter"... that's your web site's sales page. The page with the carefully written copy designed to convince a visitor that they will benefit from... Read More
No matter what you sell--products, services, or causes--one of the key ingredients to your success will be the attention you give your sales lead follow-up... Read More
Recently I wanted a new lawn mower as we have an acre of land and we have to keep it mowed pretty regular in the... Read More
Britney Spears has recently caused controversy with suggestions that the ad campaign for her new fragrance range uses subliminal or hidden messages in its efforts... Read More
For technology companies, service after the sale has emerged on equal footing with innovation as a competitive advantage.As technology-related products and services touch nearly every... Read More
If Chicken Little were alive today he wouldn't be running around forewarning us of the sky that was about to fall. He'd be too preoccupied... Read More
Your choice of materials for store fixtures includes wood, metal, plastic and conglomerate materials such as pressed wood and fiberboard. Depending upon your budget, the... Read More
I wonder when we decided to become a sales person. I know when I was at school all I ever wanted to do was join... Read More
Yesterday I received a call from a financial planner named Richard doing a cold call. My policy is to always return those calls which help... Read More
Most people who consider trade show planning think of it in terms of logistics planning. In other words planning for details like finding an exhibit,... Read More