____________________________________________________
GIVING Vs "SELLING"Never lose sight of the importance of providing a "reason" to buy BEFORE you attempt to SELL anything to a client/prospect.In the current... Read More American consumers have spoken and have done so loudly registering 50 million telephone numbers with the FTC's National Do-Not-Call list since the registry debuted in... Read More Some of the best sales people I have ever met, were able to meet all of their sales goals without ever selling a thing. They... Read More Usually my essays discuss the issues that the 'sales' method initiates, methods such as over-long buying cycles, product and brand differentiation problems, price competition, and... Read More * Are you sending e-mails to prospects instead of calling them?* Is e-mail your selling medium of choice because it lets you avoid the rejection... Read More WHY ARE YOU WRITING THIS BROCHURE OR SALES LETTER? A great deal of money is wasted each day putting out useless sales and marketing material.... Read More Your choice of materials for store fixtures includes wood, metal, plastic and conglomerate materials such as pressed wood and fiberboard. Depending upon your budget, the... Read MoreHow to ASK for Business -- WITHOUT appearing Pushy --
Stop Telemarketers, Do Not Call List or Not
Recommending Products Vs. Selling Them
The Struggle to Decide: The Paths Customers Take to Solve Problems
7 Pitfalls of Using Email to Sell
How to Create Material That Will Get You Sales Now!
The Benefits of Metal Store Fixtures
Showing 1 - 7 of 420 Articles
« Previous
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60
Next »
This article is meant to inform. Please don't construe this as legal advice. Perfection in a mail order catalog is like infinity...you can continually... Read More
1. Animate your window display.How often do you change your window display? Once a month? Once a week? Try changing your window display every day!... Read More
"How do you create a perceived value to differentiate yourself from the competition, when you are both selling a commodity?" That's a question I'm... Read More
A few weekends back, the Brobdingnagian Bards performed at the Austin Celtic Festival. We shared the stage with some amazing bands, but at the very... Read More
You can always tell a good salesperson, they are always on the look-out for opportunities to do exactly that. Every chance they get they'll promote... Read More
Most people who consider trade show planning think of it in terms of logistics planning. In other words planning for details like finding an exhibit,... Read More
For centuries ? at least since the serpent convinced Eve to eat the apple ? sellers have assumed that getting the right information about a... Read More
Have you wasted valuable time and money on promotion that doesn't work? Have your announcements and news releases been ignored? Have you been too quiet... Read More
Make sure you target women. It's true for almost anything you are selling. According to Women Mean Business: The Secret to Selling to Women, eighty... Read More
In my opinion, one of the biggest skills of being able to sell well is developing your listening skills. Most sales companies and sales people... Read More
Saturday morning, I sat in my pajamas, sipping strong, black coffee and petting Ms. Kitty Cat. The telephone rang. Usually on a Saturday morning, I... Read More
Ahh. Selling. Sometimes, this is a word that is dreaded and feared by all but the most intrepid business owners. It seems that, even though... Read More
"How do you create a perceived value to differentiate yourself from the competition, when you are both selling a commodity?" That's a question I'm... Read More
1. Animate your window display.How often do you change your window display? Once a month? Once a week? Try changing your window display every day!... Read More