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1. Mail to your customers more often. If you are now mailing 4times a year, increase the frequency of your mailings to 6 or 8times.... Read More 1. Make your reader visualize they have already bought your product in your ad.Tell them what results they have gotten and how it makes them... Read More Now business owners and sales professionals can develop a Faster and Easier method of selling to big corporations, Hospitals and Universities, Government Agencies (State, County... Read More Junk mail. We all get it. And it goes straight to the trash can. How do you make sure your marketing piece doesn't end up... Read More Some businesses flourish while others slowly fade away. There's usually a good reason. Here are two examples. Bernadette, my wife, has a busy schedule. She... Read More Most people who consider trade show planning think of it in terms of logistics planning. In other words planning for details like finding an exhibit,... Read More You may not realize this, but when if you are in the early planning stages of developing a product, the best thing you can do... Read More101 Ways to Improve Your Direct Mail Response
10 Incredible Ways To Sell Your Products Now
How to Reach Purchasing Agents of Big Corporations
Your Ad -- Who Cares?
In Sales Service Means Business
Plan For Your Next Trade Show Appearance To Be A Success
Create A Killer Product by Writing Your Sales Letter First!
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When you are in the business of sales, among the many key ingredients to your success is receiving referrals from as many sources as possible.Wouldn't... Read More
Why should you describe your business to others in 5 to 10 seconds?How long do you think you have to get anyone's attention? 5 minutes?... Read More
The need for good proposals - the business kind, not the marriage kind - struck me again a couple of days ago, when I received... Read More
I've found that winners say "I choose to." Whiners, on the other hand, say "I have to."Let me explain. On a plane, I mentioned to... Read More
For technology companies, service after the sale has emerged on equal footing with innovation as a competitive advantage.As technology-related products and services touch nearly every... Read More
Going into your workday and waiting for things to happen, and then reacting to them is not a very productive way of doing things. You... Read More
There are thousands of books and seminars on how to succeed. What many don't make explicit is the requirement to be a great salesperson ?... Read More
Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I... Read More
How many times have you heard that you gotta get past the gatekeeper and get to the decision-maker to make the sale? Countless books and... Read More
How do you respond when an absolute stranger calls, at work or at home, and begins to ask questions? "Are you the person who??" "What... Read More
Steps - it is unrealistic for most salespeople to expect to make a sale in a single step. Most sales don't end after a single... Read More
Testimonials are all-important to sell anything. You may already have testimonials for your new book and service, but do you have testimonials for other promotional... Read More
When I first started out as a loan officer, one of the things I found to be the toughest, was taking an application over the... Read More
Barter is becoming an increasingly popular method of commerce. The U.S. Department of Commerce estimates that 20 to 25% of world trade is now barter.... Read More