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101 Ways to Improve Your Direct Mail Response

1. Mail to your customers more often. If you are now mailing 4times a year, increase the frequency of your mailings to 6 or 8times.... Read More

10 Incredible Ways To Sell Your Products Now

1. Make your reader visualize they have already bought your product in your ad.Tell them what results they have gotten and how it makes them... Read More

How to Reach Purchasing Agents of Big Corporations

Now business owners and sales professionals can develop a Faster and Easier method of selling to big corporations, Hospitals and Universities, Government Agencies (State, County... Read More

Your Ad -- Who Cares?

Junk mail. We all get it. And it goes straight to the trash can. How do you make sure your marketing piece doesn't end up... Read More

In Sales Service Means Business

Some businesses flourish while others slowly fade away. There's usually a good reason. Here are two examples. Bernadette, my wife, has a busy schedule. She... Read More

Plan For Your Next Trade Show Appearance To Be A Success

Most people who consider trade show planning think of it in terms of logistics planning. In other words planning for details like finding an exhibit,... Read More

Create A Killer Product by Writing Your Sales Letter First!

You may not realize this, but when if you are in the early planning stages of developing a product, the best thing you can do... Read More


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Three Ways to Get More Referrals

When you are in the business of sales, among the many key ingredients to your success is receiving referrals from as many sources as possible.Wouldn't... Read More

Creating Your Perfect Pitch!

Why should you describe your business to others in 5 to 10 seconds?How long do you think you have to get anyone's attention? 5 minutes?... Read More

Creating More Effective Proposals

The need for good proposals - the business kind, not the marriage kind - struck me again a couple of days ago, when I received... Read More

Are You a Winner or Whiner?

I've found that winners say "I choose to." Whiners, on the other hand, say "I have to."Let me explain. On a plane, I mentioned to... Read More

Customer Loyalty in the Technology Industry

For technology companies, service after the sale has emerged on equal footing with innovation as a competitive advantage.As technology-related products and services touch nearly every... Read More

Building an Action Plan

Going into your workday and waiting for things to happen, and then reacting to them is not a very productive way of doing things. You... Read More

Selling ? Remember These Ten Rules and Succeed

There are thousands of books and seminars on how to succeed. What many don't make explicit is the requirement to be a great salesperson ?... Read More