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A closing question asks for a final decision. A trial-closing question is one that asks prospects for an opinion. Trial-closings should be non-threatening questions that... Read More If you have competitors, then you should have at least one Unique Selling Proposition (USP). The more REAL ones you have, the better - for... Read More Keeping the 80/20 rule in mind; that is that 80% of your business comes from 20% of your client base, there are a lot of... Read More Products for sale need to be displayed in a manner which best presents them in the customers' eyes. For example, clothing needs to be folded... Read More If you were selling a mansion, and you were selling it for 25 cents, some wiseacre would inevitably respond, "It costs too much."When that happens,... Read More Do you know your conversion rates? Conversion rate is the number of visitors to your site that take the desired action against the total number... Read More Its official. The news just came out. Yes, we are now in a recession! Duh. As if you didn't know. Companies big and small have... Read MoreHow To Dramatically Improve Sales Closing Ratios
Unique Selling Propositions
A Little Something Special Goes a Long Way
A Look at Store Fixture Parts
How Many Ways Do You Have To Justify Your Price?
How Improve Conversion Rates
Now Is A Great Time To Sell!
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If you are in the mortgage business, the very first thing you need before you can get anywhere, is an application.I spent years working in... Read More
The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this... Read More
The success of a small business depends upon a steady stream of good customers. To build that stream of customer a business owner must examine... Read More
Looking for new leads, new contacts, new business opportunities? Do what nine out of 10 adults do, according to a recent article by the American... Read More
Myth 1: Sales People are all Shady!In the Broadway play "Death of a Salesman" Willy Loman was a down and out emotionally spent Salesman trying... Read More
All customers have a choice to make. Sometimes that choice is between your product and your competitor's, but sometimes it's not. Often, the customer's choice... Read More
I just bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase.I was at one of... Read More
When it comes to buying mortgage leads, there are many good companies out there for you to research, and many avenues to travel down when... Read More
This article is meant to inform. Please don't construe this as legal advice. Perfection in a mail order catalog is like infinity...you can continually... Read More
When you think about ways to gain repeat business from your customers, you probably turn your thoughts to marketing efforts such as advertising, public relations... Read More
A mobile auto detailer and their profits are tied to the weather perhaps more than any other business. There are ways to make money even... Read More
In my opinion, one of the biggest skills of being able to sell well is developing your listening skills. Most sales companies and sales people... Read More
"Which is your best CD?"Ever get that question? My band has five CDs that we sell at shows, and I get that question all the... Read More
Some businesses flourish while others slowly fade away. There's usually a good reason. Here are two examples. Bernadette, my wife, has a busy schedule. She... Read More