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The Importance of setting appointments is crucial to running a business. They are the key to a successful business.When making appointments try to make your... Read More An area that can become profitable for many businesses in building the offer within sales copy is selling (or "upselling" customers with) extended services, products... Read More What can strike terror into the heart of even the most successful sales professional or entrepreneur? Cold Calling. What can crush self-confidence, destroy self-esteem... Read More Let me tell you about my friend Peter who has four children. With a family of six, he finds buying cars rather trying.Recently he went... Read More By a show of hands, how many of you grew up as a kid saying to yourself, "I can't wait to grow up until I... Read More If you are in Sales, you have probably heard these before:Q: "How can you tell a sales person is lying?"A: "His lips are moving."Q: "Why... Read More Doing business over meals is a ritual that has existed for centuries. Taking clients to breakfast, lunch or dinner has long been an effective way... Read MoreHow to Set Appointments
How to Build Sales With Extended Benefits
Why Are We All So Afraid?
Are You Selling What They Want To Buy? Is It An Appropriate Solution?
If I Wanted To Sell For A Living, I Would Of Majored In It In College
Is Sales Profession an Oxymoron?
Sealing The Deal Over The Business Meal
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Here are four simple things you can do to take price out of the equation!It's frustrating when people appear to be focused on price alone.... Read More
Occasionally EGOPOWER readers send me questions or topic suggestions that I feel would be of interest to you. In this issue I give some tips... Read More
Usually my essays discuss the issues that the 'sales' method initiates, methods such as over-long buying cycles, product and brand differentiation problems, price competition, and... Read More
If you have competitors, then you should have at least one Unique Selling Proposition (USP). The more REAL ones you have, the better - for... Read More
Selling your products at shows can be difficult when you have a lot of competition. Although some show organizers are careful to have a good... Read More
I was sitting at my desk last week when my phone rang. I picked it up and said, "This is Ari with Unlock The Game."... Read More
ReferralsA substantial part of your business can come from referrals. The key is to provide extraordinary customer service and educate your clients and influencers to... Read More
Who likes cold calling? Most salespeople don't like cold calling, and do as little of it as possible. There are a number of reasons why... Read More
This is an important and potentially profitable piece of advice. It goes like this - before you ever attempt to sell any products and services... Read More
Any time a clothing store opens or expands, they must buy mannequins. There are many different places to find a mannequin for sale, including the... Read More
Offering gift certificates is an excellent way of increasing sales by solving your customers' gift-giving problems. Often people would like to give your products as... Read More
(Objection handling tips excerpted from Objections! Objections! Objections!)People buy people. If everything else were equal wouldn't you buy from the person that you liked the... Read More
When it comes to effective selling, one simple fact never changes: Selling is a relationship business. You already know all about your company's products and... Read More
If you are in Sales, you have probably heard these before:Q: "How can you tell a sales person is lying?"A: "His lips are moving."Q: "Why... Read More