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When a request for proposal (RFP) comes in, you get excited! It's a chance to earn income, develop more business contacts, and expand your client... Read More The time comes for all mortgage brokers and loan officers to consider spending some of their hard earned money by testing the waters of mortgage... Read More Will you do just about anything, including sending out hundreds of letters, to avoid making cold calls to your potential customers/prospects? If so, you're not... Read More When was the last time you thanked your customers?This often neglected gesture is a very powerful sales tool. As a small business owner, I want... Read More A mannequin head is a life-size head that includes all of the features of a human face. Mannequin heads can be used in several different... Read More Whenever I speak with new salesreps and entrepreneurs, I hear a similar frustration: "I call a lot of prospects each week, most of which are... Read More Knowing what to do when meeting a prospective client forlunch, or going to lunch with the boss or colleague can beconfusing at times. Here is... Read MoreYour Proposal Was Rejected... But Why?
Buying Mortgage Leads - Three Things to Consider
Warming Up To Cold Calls
The Power of Thank-You
A Look at Mannequin Heads
Use Pain To Get Commitments
Ten Quick Etiquette Tips for Business Lunches
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Lead Generation is vital to all businesses. All companies try to attract new customers, and this is a kind of lead generation.Lead generation includes anything... Read More
Even in this day of websites, many customers want to look at a brochure or other form of hard copy. It's important therefore that your... Read More
So now the time has come to invest in Lead companies, but how do you know which one is the right one for you?When I... Read More
John Di Lemme on "Miracles are your responsibility"Miracles are your responsibility! What does that mean? Simple...You have a responsibility to create miracles in your own... Read More
WHY ARE YOU WRITING THIS BROCHURE OR SALES LETTER? A great deal of money is wasted each day putting out useless sales and marketing material.... Read More
This issue's topic was suggested by a sales rep for a small manufacturing company. I was asked to comment about the impact of excessive optimism... Read More
How many times have you heard that you gotta get past the gatekeeper and get to the decision-maker to make the sale? Countless books and... Read More
For technology companies, service after the sale has emerged on equal footing with innovation as a competitive advantage.As technology-related products and services touch nearly every... Read More
We use this method to find new cleaningcustomers, and it is virtually free. Included is a link you can change the search parameters to what... Read More
The other night I was watching a classic western from 1969, Sergio Leone's "Once Upon A Time In The West". There's a scene in this... Read More
BackgroundThere's a conundrum that currently exists between the customer and the seller in financial services. The customer buys and the seller sells. The customer is... Read More
According to the Direct Marketing Association, in 2003 U.S. direct mail marketing efforts produced more than $689 billion in sales. For those organizations who know... Read More
Looking for new leads, new contacts, new business opportunities? Do what nine out of 10 adults do, according to a recent article by the American... Read More
It is fairly common for real estate companies and mortgage brokers to use leads. There is a difference between mortgage lead generation and real estate... Read More