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A Look at Store Fixture Parts

Products for sale need to be displayed in a manner which best presents them in the customers' eyes. For example, clothing needs to be folded... Read More

Who Takes Your Money

Your business is making profits, but where is the cash? It seems that someone has taken away your money. Your bank account is still the... Read More

Sell With KISS, As In Keep It Simple, Stupid

One of the most useful and fundamental communications lessons that has been repeated to me over the years, ever since my earliest days of formal... Read More

A Look at Mannequin Heads

A mannequin head is a life-size head that includes all of the features of a human face. Mannequin heads can be used in several different... Read More

How to Eliminate Objections to Price

Have you ever stepped your way through the sales process only to be disappointed by your prospect's objection to your price?This situation unfolds all too... Read More

Are You REALLY Listening?

Being a good listener requires more than just keeping quiet while the other person is talking. Do you hear everything that is being said? Do... Read More

Follow the Long Yellow Copy: Do Long Scrolling Sales Letters Work?

Have you ever sat through a movie and got to the point when you counted the minutes till its ending? Unfortunately, you can't speed it... Read More


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Seminars for Prospecting

The purpose of a 1- or 2-hour seminar is to attract potential customers for your product or service. The topic must be provocative enough to... Read More

Smooth Sailing (Selling) In The Second Half of The Year

You can make a difference in the second half! You can't do it by doing the same things the same way.You can make a difference... Read More

Another Warm Lead

Saturday morning, I sat in my pajamas, sipping strong, black coffee and petting Ms. Kitty Cat. The telephone rang. Usually on a Saturday morning, I... Read More

15 Ways To Get Really Motivated

First, recognize that motivation is an inside job. The word motivate means to impel, inspire, hope, stimulate, incite, propel, spur, goad, move, induce, prompt, instigate,... Read More

Why Write a Sales Letter for Each Product?

Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make... Read More

Are You a Winner or Whiner?

I've found that winners say "I choose to." Whiners, on the other hand, say "I have to."Let me explain. On a plane, I mentioned to... Read More

Sealing The Deal Over The Business Meal

Doing business over meals is a ritual that has existed for centuries. Taking clients to breakfast, lunch or dinner has long been an effective way... Read More