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Through The Looking Glass

My mother used to take me along when she visited an old lady down a cobbled lane who had a crystal ball on her dining... Read More

How To Create A Stunning Drop Capital Effect On Your Web Pages

Drop Capitals are frequently used in many newspapers, books and magazines in the offline world. You will frequently see the large capital letter sinking down... Read More

Top Ten Ways to Use Audio on Your Site

Audio can provide an added dimension to your site. It creates a warm atmosphere where visitors feel like they know you. And it can enhance... Read More

One-Product Sales Sites: Avoid These Top Blunders

One product, one long web page: this kind of web site is sometimes called a sales letter site or mini-site, and it focuses on one... Read More

Testimonials Can Increase Your Web Traffic

We've all seen and read product testimonials. They're a very valuable tool for merchant sales and can often tip the scales in determining a customer's... Read More

Building Your Website to Save You Money

Does your website make you any money? Does it SAVE you any money?Websites are more than just marketing tools, out there in Cyber-Land effortlessly promoting... Read More

Moving Things Around

How often, men, have you come home to find the living room furniture in different places? Your wife said she was ready for something different,... Read More


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Long Copy Sales Letters on the Web: Hype or Not?

I have written before about long sales copy on the web. But I have more to say on the subject. First, let me be clear... Read More

Web Design: How To Get Your Visitors To Stay

Remember the famous line from the movie Field of Dreams, "If you build it, they will come"? In the world of Internet marketing, you not... Read More

Having A User Friendly Website

Let's look at what your user wants to see at your website.1. No FlashFor many who visit your website time is money for you and... Read More

One-Product Sales Sites: Avoid These Top Blunders

One product, one long web page: this kind of web site is sometimes called a sales letter site or mini-site, and it focuses on one... Read More

Web Copywriting: The Psychology Of Scarcity, Less Is More If You Want Faster Sales

Countdown to Armageddon - at least you'd think so judging from some of the garish copy and blaring headlines screaming at you from so many... Read More

Top Ten Ways to Increase Web Sales - Part 2

You have only 10 seconds to impress your potential buyer. Your Web site visitors don't care about you. They care what you can do for... Read More

Nine Effective Tips For Improving Your Website?s Usability

Web usability is perhaps the most important factor in any web design. This is the driving factor that keeps your visitors coming back to your... Read More