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Design Matters in our Visual Culture

FIRST IMPRESSIONS. First impressions often leave lasting impressions. Impressions also result in people's perceptions. There goes that age-old debate -- "Perception versus Reality." I... Read More

When Good Computers Go Bad

Remember the day that you got your new computer (or the hand-me down from Uncle Larry) and you pulled that shiny case out of the... Read More

Website Woes: Top Five Offenders

I see a lot of mistakes, but here are the top five offenders you need to correct to give your site a boost. Bad Title.... Read More

Turn Benefits Into Sales with Streaming Media

The "Wow" factor that accompanied the introduction of streaming media on the Web has long passed, and the technology now has to prove itself to... Read More

Building Your Website to Save You Money

Does your website make you any money? Does it SAVE you any money?Websites are more than just marketing tools, out there in Cyber-Land effortlessly promoting... Read More

Sales Versus Customer Oriented Websites

Should Generating Revenue From A Website Be The Prime Motivator? A pure sales site has only one purpose... to generate as much revenue as possible... Read More

5 Ways To Automate Your Site

Automating your online business is one of the most important steps you can take to insure your success on the internet.If you have been on... Read More


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Website Woes: Top Five Offenders

I see a lot of mistakes, but here are the top five offenders you need to correct to give your site a boost. Bad Title.... Read More

Design Matters in our Visual Culture

FIRST IMPRESSIONS. First impressions often leave lasting impressions. Impressions also result in people's perceptions. There goes that age-old debate -- "Perception versus Reality." I... Read More

Long Copy Sales Letters on the Web: Hype or Not?

I have written before about long sales copy on the web. But I have more to say on the subject. First, let me be clear... Read More

Moving Things Around

How often, men, have you come home to find the living room furniture in different places? Your wife said she was ready for something different,... Read More

Turn Benefits Into Sales with Streaming Media

The "Wow" factor that accompanied the introduction of streaming media on the Web has long passed, and the technology now has to prove itself to... Read More

Sales Versus Customer Oriented Websites

Should Generating Revenue From A Website Be The Prime Motivator? A pure sales site has only one purpose... to generate as much revenue as possible... Read More

Love at First Site: Giving Your Website Visitors the right Impression

Think of the people who visit your site as blind dates. When you open the door, your blind date usually knows whether they are attracted... Read More